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Addis Standard engagement report

@addisstandard - 476K followers on X

Measured over 60 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Middle of its size range
Per follower
0.007%
of 476K followers
Per impression
0.413%
7.8K views on a typical post
Reach
1.63%
of its followers see a post
Typical post
32
interactions (median)
Saved
0.058%
4 bookmarks on a typical post
Posting rate
2/day
active 27% of days
Peak time
13:00 UTC
Friday

A typical post picks up 32 interactions against 476K followers, an engagement rate of 0.007%. Measured over 60 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 0.413% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 98% carry an image or video and 65% link out. The account's strongest tracked post pulled 203 interactions, about 6.3x its own typical post. Recurring topics include #ethiopia, #tigray, #sudan.

Measured over 60 original posts from a 30-day window, last computed on August 28, 2026. Recurring tags: #ethiopia, #tigray, #sudan.

Compared with accounts its own size

Addis Standard's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 29% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.007%, Addis Standard sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 20266.3x their median

    News: #World_Bank_supported school #ICT center destroyed in latest #drone_strike in #Tigray A secondary school in Saharty Woreda, Tigray, has been hit by a drone strike that destroyed an ICT facility equipped with 35 computers installed this year through the World Bank-supported 3R program, according to Kiros Guesh (PhD), head of the Tigray Education Bureau. “Drone strikes by Federal Government of Ethiopia hit a secondary school in Tigray at Saharty Woreda, destroying ICT facilities with 35 computers installed this year by the World Bank supported 3R program,” Kiros said. The latest destruction of a school adds another layer to an education system that the Tigray Education Bureau earlier has warned is already struggling to recover from the devastating consequences of the war. “Serving 500+ students since 1999 E.C., this vital hub now lies in ruins,” Kiros said. https://t.co/2QMX6E2efc

    9385131211K viewsView on X
  • Aug 22, 20265.2x their median

    News: #Tigray region authority urges urgent diplomatic intervention amid escalating attacks In a statement issued on August 21, the bureau urged the international community to break its silence and take immediate diplomatic action, saying the federal government’s recent military operations and alleged attacks on civilian areas have brought Tigray closer to another major conflict. The bureau said the Tigray government has consistently advocated dialogue as the only viable means of resolving political differences and maintaining peace and stability in #Ethiopia and the wider region. It accused the federal government of ignoring these appeals while increasing military pressure on Tigray. https://t.co/ua93SHPtem

    923336620K viewsView on X
  • Aug 24, 20264.3x their median

    News: #Sudan says it downed ‘hostile’ drone launched from #Ethiopian territory Sudan’s Defense Ministry said it shot down a “hostile” drone over #Blue_Nile State near the border with Ethiopia, alleging that the aircraft had been launched from Ethiopian territory. In a statement cited by Anadolu Agency on Sunday, the ministry said the drone was flying over the #Kurmuk area in southeastern Sudan when it was intercepted. Sudanese authorities did not provide further details about the drone or identify who they believe operated it. There was no immediate response from Ethiopian authorities to the allegation. https://t.co/hOLpkVY522

    923512010K viewsView on X
  • Aug 24, 20264.3x their median

    #Arsi University updates logo, puts #Afaan_Oromo first Arsi University has announced an update to its institutional logo on 23 August, placing Afaan Oromo first in the order of languages displayed on the emblem. The university said it had made “slight modifications” to its former logo and instructed stakeholders to recognize and use the updated version. Under the revised design, the language order is Afaan Oromo first, Amharic second and English third. The university also corrected the Afaan Oromo inscription from “Yunivarsitii Arsii” to “Yuunivarsitii Arsii.” “The University is pleased to inform all stakeholders to recognize and use the new logo in accordance with the captions order stated above,” the announcement said. Located in #Assela, the capital of the Arsi Zone in the Oromia Regional State, Arsi University also operates extended campuses serving students in different parts of the zone. The updated emblem retains the university’s core visual elements, including the agricultural sheaves, gears, triangular structure, globe and open book, while changing the placement and spelling of the language captions.

    6613481120K viewsView on X
  • Aug 27, 20264.2x their median

    #World_Bank_supported school #ICT center destroyed in latest #drone_strike in #Tigray Watch https://t.co/0NvanUbHHe

    6657469.5K viewsView on X
  • Aug 21, 20263.8x their median

    #Ethiopia says it needs no permission to develop #Nile resources, rejects joint management of GERD Watch https://t.co/IMBAk0uZXo

    95166412K viewsView on X
  • Aug 21, 20263.7x their median

    News: #Ethiopia, #US agree to elevate defense ties to strategic partnership Ethiopia and the #United_States have agreed to establish comprehensive strategic cooperation in defense and security, with the two countries seeking to elevate their military and diplomatic relations to a new level, according to statements from Ethiopia’s Ministry of Defense and Ministry of Foreign Affairs. The agreement was reached during a 19–20 August working visit to the United States by a high-level Ethiopian military delegation led by Major General Teshome Gemechu, Director General of Foreign Relations and Military Cooperation at the Ministry of Defense. The delegation held bilateral consultations with senior US defense officials at the Pentagon, including Bryan J. Ellis, Deputy Assistant Secretary of Defense for African Affairs. https://t.co/Rz2DH8ar2C

    712617515K viewsView on X
  • Aug 28, 20263.6x their median

    Update: #Tigray Education Chief sheds more light on destruction of a primary school in latest #drone strike Tigray’s education chief Kiros Guesh (PhD) has provided further details on the reported drone strike that destroyed Abraha Weatsbaha Primary School in Kilte-Awlaelo district in the night hours of Thursday. Kiros said the overnight strike targeted the school, describing it as “yet another attack on educational infrastructure.” The drone strike marks the latest in a series of attacks reportedly carried out by the federal government against sites across Tigray Regional State. However, the federal government has not publicly commented on any of the reported attacks. In a post published on his Facebook page late Thursday, Kiros said the facility had recently been expanded with new classrooms built by Plan International Ethiopia for early childhood care and development, with support from the European Union. The education chief also highlighted the school’s significance to the local community, pointing to a joint delegation visit on 5 March 2025 led by EU Ambassador Sofie From-Emmesberger and involving senior representatives of UNICEF, Plan International, Save the Children and the World Food Program. Photographs shared by Kiros show the school’s blue-and-white classroom blocks and the delegation visiting the facility. The images include EU and humanitarian officials, as well as local representatives, gathered at the school during the 2025 visit. Neither Ethiopia’s federal government nor the federal Ministry of Education had commented on the reported strike as of publication.

    52461436.5K viewsView on X
  • Aug 23, 20263.5x their median

    #Ashenda celebrations continue in various parts of #Tigray, including #Eritrean border, as #Mekelle festival canceled over drone fears While Tigray authorities canceled the main Ashenda festival gathering in Mekelle over fears of drone attacks, Tigrayan women and girls in various parts of the region, including along the Eritrean border, are continuing to mark the festivities. In the border area between Tigray and Eritrea, the celebrations brought together residents of Tigray and Eritreans from the neighboring Senafe sub-zone. Residents of Gulomakeda Woreda and Zalambessa town joined Eritreans from Ambesete Geleba, Serha, Embab Dhan, Kokobay, Endashim, Shimzana and other parts of Senafe for the celebration in Zalambessa, according to a Dimtsi Woyane broadcast. Speaking at the event today, Eastern Zone Deputy Administrator Hailay Gebremariam said ongoing engagement between Tigrayans and Eritreans should serve peace, development and security for communities on both sides of the border. He said the two peoples share a common history, culture and heritage and have interconnected futures. Participants quoted by the broadcast said communities on both sides had paid a heavy price for political tensions and called for deepening the emerging peace process and expanding cooperation. The border-area celebrations contrasted sharply with developments in Mekelle, where regional authorities on Thursday canceled the main Ashenda gathering scheduled for Saturday. The event, traditionally attended by thousands of young women and girls dressed in traditional finery, was called off over concerns that it could be targeted in drone attacks following a series of strikes in the region. The latest, on Wednesday, reportedly injured at least 14 civilians. Ashenda celebrations are nevertheless continuing in various parts of Tigray through smaller local gatherings, keeping alive the annual festival that celebrates women and is associated with the Virgin Mary.

    79199518K viewsView on X
  • Aug 26, 20263.0x their median

    News: #Tigray authorities say #Obasanjo talks yielded no progress as #US urges renewed engagement Obasanjo visited #Mekelle on August 24 and met with Tigray regional President #Debretsion_Gebremichael. The visit was made without prior appointment, according to a statement from the Office of the Press Secretariat of the Tigray Regional President. The Tigray authorities said it expressed disappointment over the lack of meaningful follow-up to discussions held in June, when five issues were identified as possible entry points for dialogue with the federal government. https://t.co/2bgGYK2F98

    65198515K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ethiopia#tigray#sudan#us#china

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 32 interactions against 476K followers, an engagement rate of 0.007%. Measured over 60 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 0.413% of those impressions turn into an interaction. That is about 1.63% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 13:00 UTC, and Friday is the busiest day of the week. Of the 60 posts sampled, 98% carry an image or video and 65% link out. The account's strongest tracked post pulled 203 interactions, about 6.3x its own typical post. Recurring topics include #ethiopia, #tigray, #sudan.

What is Addis Standard's engagement rate on X?
Addis Standard (@addisstandard) has an engagement rate of 0.007%, based on the median interactions across 60 original posts from the last 30 days against 475,799 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.007%, Addis Standard sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @addisstandard have real engagement?
Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @addisstandard post?
Most posts go out around 13:00 UTC, and Friday is its busiest day, at roughly 2 posts per day across the measured window.

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