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ABC.es engagement report

@abc_es - 2.3M followers on X

Measured over 158 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 2.3M followers
Per impression
0.205%
6.1K views on a typical post
Reach
0.26%
of its followers see a post
Typical post
12
interactions (median)
Saved
0.016%
1 bookmarks on a typical post
Posting rate
5.5/day
active 13% of days
Peak time
11:00 UTC
Tuesday

A typical post picks up 12 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 158 original posts, its engagement rate beats 13% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.205% of those impressions turn into an interaction. That is about 0.263% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 158 posts sampled, 11% carry an image or video and 94% link out. The account's strongest tracked post pulled 2.9K interactions, about 245x its own typical post. Recurring topics include #lomásleído, #abcrecomienda, #opinión.

Measured over 158 original posts from a 30-day window, last computed on August 22, 2026. Recurring tags: #lomásleído, #abcrecomienda, #opinión.

Compared with accounts its own size

ABC.es's engagement rate beats 13% of the tracked X accounts closest to it in follower count (983 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, ABC.es sits below the 10th percentile of the 9,668 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.318%
p902.67%
p99366.2%
Engagement rate as a share of followers, across the 9,668 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 457,772 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.318%
90th percentile2.67%
99th percentile366.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 97%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%14K
01:00 UTC+3%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-4%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%16K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%28K
15:00 UTC-1%30K
16:00 UTC-1%29K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%23K
20:00 UTC0%21K
21:00 UTC+1%19K
22:00 UTC+1%16K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 97%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+9%56K
Monday+8%72K
Tuesday+1%93K
Wednesday-4%77K
Thursday-3%70K
Friday-6%71K
Saturday+2%62K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video11% of posts+79%+73% to +84%5.7K
Outbound link94% of posts-49%-50% to -47%6.0K
Typical length--7%-8% to -5%8.9K
  • 11% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 135 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 18, 2026245x their median

    🔴#ÚLTIMAHORA Muere el mago Juan Tamariz a los 83 años https://t.co/kd4aXwY5oP

    1.8K547221363372K viewsView on X
  • Aug 18, 2026233x their median

    Juan Roig acude personalmente a Ceuta para mostrar apoyo a los trabajadores de Mercadona ✍️Informa @davidmaro https://t.co/jXWqFyE8Di

    2.2K504932969K viewsView on X
  • Aug 18, 202661x their median

    👀 Así viven los policías destinados en Ceuta: una habitación para siete, un baño para 70 y sin aire acondicionado ✍️ Por @Borjamendez y César Martín https://t.co/hCQZxzk4Qo

    425254381716K viewsView on X
  • Aug 18, 202651x their median

    Mónica García contrata a Quirón para servicios y pruebas de los hospitales de Ceuta y Melilla ✍️ Por @ecalvo_ https://t.co/qaWTu3tEjX

    282181748035K viewsView on X
  • Aug 22, 202648x their median

    🔴 #ÚLTIMAHORA Sanidad convoca de urgencia a las comunidades para enviar vacunas a Ceuta https://t.co/brUNw5Pk9S

    15710820710766K viewsView on X
  • Aug 17, 202643x their median

    🔵#EDITORIAL Un ministro contra el Rey 🗣️«La insistencia de Puente en censurar al Jefe del Estado desborda una disputa personal y adquiere una inquietante dimensión institucional» https://t.co/cAk9OCIuF9

    311137541218K viewsView on X
  • Aug 18, 202642x their median

    🔴#ÚLTIMAHORA Bruselas insiste en el retorno a Marruecos de los menores inmigrantes no acompañados que permanezcan en Ceuta https://t.co/SdKVJchxUM

    3691316316K viewsView on X
  • Aug 18, 202634x their median

    El PSOE acusa a la primera ministra danesa de «derecha radical» por alinearse con Meloni ante la crisis de Ceuta https://t.co/QviWr3Z906

    17594835450K viewsView on X
  • Aug 18, 202632x their median

    🔵 #OPINIÓN No lo molestéis por Ceuta 🗣️ «En la estructura psicológica de Sánchez, una crisis de Estado no es suficiente motivo para cambiar las prioridades personales» 🖋️ Por Ignacio Camacho https://t.co/CpYQFDeQvv

    2601061508.0K viewsView on X
  • Aug 18, 202624x their median

    🔴 El Gobierno pasa al ataque contra el PP y Ceuta para tapar su falta de gestión en la crisis ✍️Por @joanguirado https://t.co/QL6h5bemXo

    1577248912K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lomásleído#abcrecomienda#opinión#últimahora#editorial

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12 interactions against 2.3M followers, an engagement rate of 0.001%. Measured over 158 original posts, its engagement rate beats 13% of 983 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.205% of those impressions turn into an interaction. That is about 0.263% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.5 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 11:00 UTC, and Tuesday is the busiest day of the week. Of the 158 posts sampled, 11% carry an image or video and 94% link out. The account's strongest tracked post pulled 2.9K interactions, about 245x its own typical post. Recurring topics include #lomásleído, #abcrecomienda, #opinión.

What is ABC.es's engagement rate on X?
ABC.es (@abc_es) has an engagement rate of 0.001%, based on the median interactions across 158 original posts from the last 30 days against 2,320,126 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, ABC.es sits below the 10th percentile of the 9,668 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @abc_es have real engagement?
Its engagement rate beats 13% of the tracked X accounts closest to it in follower count (983 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @abc_es post?
Most posts go out around 11:00 UTC, and Tuesday is its busiest day, at roughly 5.5 posts per day across the measured window.

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