African Union engagement report
@_AfricanUnion - 1.2M followers on X
Measured over 111 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 66 interactions against 1.2M followers, an engagement rate of 0.006%. Measured over 111 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.639% of those impressions turn into an interaction. That is about 0.892% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 111 posts sampled, 91% carry an image or video and 86% link out. The account's strongest tracked post pulled 2.8K interactions, about 42x its own typical post. Recurring topics include #mauritius, #afcra, #aumycm.
Measured over 111 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #mauritius, #afcra, #aumycm.
Compared with accounts its own size
African Union's engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 36% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, African Union sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 91% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 86% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 91% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 86% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 1528 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 202642x their median
Congratulations to the delegation of #Togo 🇹🇬 and the Africa Group on the adoption this morning by the #UNGA of resolution A/80/L.104, “Correct the Map.” First endorsed by the African Union Assembly in February and officially passed at the United Nations today, this @_AfricanUnion initiative marks a historic step toward accurate and equitable global cartographic representation. For centuries, the Mercator projection distorted global geography, shrinking Africa to the size of Greenland when our continent is actually 14 times larger. Today’s resolution promotes equal-area maps like Equal Earth across classrooms, media, and international institutions ensuring the world map finally reflects Africa’s true scale, weight, and place in the world.
- Oct 23, 202610x their median
The Chairperson of the AU Commission Welcomes the Agreement to Bring Formula 1 to Rwanda. The Chairperson of the African Union Commission (AU), H.E. Mahmoud Ali Youssouf, @ymahmoudali welcomes the agreement to bring Formula 1 to Rwanda, describing it as a significant milestone for African sport and a testament to the continent’s growing potential to host world-class international sporting events. The AUC Chairperson commends the Government of the Republic of #Rwanda for this achievement and underscores the strategic importance of major international sporting events in enhancing Africa’s global visibility, attracting investment, promoting tourism, developing local expertise and expanding opportunities for the continent’s youth. He further emphasises the role of sport as a catalyst for sustainable economic growth, job creation, youth empowerment and regional integration. He underscores the importance of leveraging such initiatives to strengthen Africa’s participation in the global sports economy, promote public-private partnerships and unlock the continent’s creative and entrepreneurial potential. The initiative is aligned with the aspirations of the African Union’s Agenda 2063, particularly the pursuit of an integrated, prosperous and peaceful Africa, driven by its own citizens and playing a dynamic role in the global arena. The AUC Chairperson encourages continued collaboration among Member States, the private sector and relevant stakeholders to harness the transformative potential of sport in advancing Africa’s development, integration and international standing. Read @ https://t.co/4n6VApFKcQ
- Oct 7, 20268.6x their median
" The African Union is taking concrete steps to strengthen Africa's financial sovereignty and reshape the continent's financial architecture. The launch of the African Credit Rating Agency (#AfCRA) marks an important historic milestone towards developing transparent, independent, credible, and Africa-focused credit assessments that better reflect the continent's economic realities and investment potential, while addressing longstanding concerns about structural biases in global credit assessments. Africa is investable. Africa is bankable. Africa is ready to define its own financial future. Congratulations to the APRM Secretariat for this major milestone on behalf of the Union." - H.E Amb. Selma Malika Haddadi, @DCP_Haddadi, Deputy Chairperson, African Union Commission @APRMorg
- Sep 4, 20268.6x their median
The UN General Assembly is debating a landmark African-led resolution to replace the 1569 Mercator map projection with the geographically accurate Equal Earth map across international institutions, schools, and media platforms. Sponsored by Togo and backed by the African Union member states, this initiative builds on the #CorrectTheMap to dismantle centuries of "cartographic colonialism." Why this vote matters: 1. The Mercator Illusion: Designed in the 16th century for sea navigation, the Mercator projection distorts landmasses as they move away from the equator making Greenland appear the same size as Africa, when Africa is actually 14 times larger. 2. Visual Reality: Africa is larger than the US, China, Western Europe, and India combined. It's time the maps used in our classrooms and newsrooms reflect that reality. 3. Proportional Representation: Replacing Mercator with an equal-area projection like Equal Earth ensures geographic accuracy, ending visual bias that shrinks the Global South. 4. isn't just about geography- it shapes how we perceive power, scale, and importance on the global stage. https://t.co/xM4OKsF9wd
- Sep 11, 20268.2x their median
"መልካም አዲስ ዓመት! የ2019 አዲስ ዓመት የሰላም፣ የጤና እና የደስታ ይሁንልዎ። 🌼🇪🇹 https://t.co/sbG2OGCoVp
- Sep 4, 20267.1x their median
Communiqué of the Chairperson of the African Union Commission on the Adoption of the “Correct The Map” Resolution. The Chairperson of the African Union Commission, H.E. Mahmoud Ali Youssouf, @ymahmoudali welcomes the adoption today by the United Nations General Assembly of the resolution championed by the Republic of Togo on behalf of the African Group, calling for a fairer and more accurate cartographic representation of Africa and other regions of the world. The Chairperson particularly commends the leadership of the Republic of Togo and the commitment of the President of the Council, H.E. Faure Essozimna Gnassingbé, under whose leadership Togo championed this initiative on behalf of Africa and helped mobilize broad support within the international community. He also congratulates the Member States of the African Union and the African Group in New York for their unity and collective mobilization in support of this initiative. The adoption of this resolution marks an important step forward. Designed in the 16th century primarily for navigation, the Mercator projection does not accurately reflect the relative surface areas of the different regions of the world and significantly understates the true size of the African continent. Beyond cartography, this initiative underscores the importance of representing Africa on the basis of objective and scientifically established realities. In this regard, the Chairperson encourages international institutions, educational systems, publishers and digital platforms to progressively promote the use of cartographic representations that more accurately reflect actual land areas. The African Union Commission will continue to work with Togo, Member States and relevant partners to support efforts towards the implementation of this initiative. Africa must be represented as it truly is: in its true dimensions and in its rightful place in the world. Read @ https://t.co/oBEpLfQzKq
- Sep 4, 20266.8x their median
Communiqué du Président de la Commission de l’Union africaine sur l’adoption de la résolution « Correct The Map » Le Président de la Commission de l’Union africaine, S.E. M. Mahmoud Ali Youssouf, se félicite de l’adoption, ce jour, par l’Assemblée générale des Nations Unies, de la résolution portée par le Togo au nom du Groupe africain en faveur d’une représentation cartographique plus juste et plus fidèle de l’Afrique et des autres régions du monde. Le Président de la Commission @ymahmoudali salue tout particulièrement le leadership de la République togolaise et l’engagement du Président du Conseil, S.E. Faure Essozimna Gnassingbé, sous l’impulsion duquel le Togo a porté cette initiative au nom de l’Afrique et contribué à mobiliser un large soutien au sein de la communauté internationale. Il félicite également les États membres de l’Union africaine et le Groupe africain à New York pour leur unité et leur mobilisation autour de cette initiative. L’adoption de cette résolution marque une avancée importante. Conçue au XVIe siècle pour répondre aux besoins de la navigation, la projection de Mercator ne restitue pas fidèlement les superficies relatives des différentes régions du monde et donne une représentation visuelle considérablement réduite de la taille réelle du continent africain. Au-delà de la cartographie, cette initiative rappelle l’importance de représenter l’Afrique sur la base de réalités objectives et scientifiquement établies. Le Président de la Commission encourage, à cet égard, les institutions internationales, les systèmes éducatifs, les éditeurs et les acteurs du numérique à favoriser progressivement l’utilisation de représentations cartographiques plus fidèles aux superficies réelles. La Commission de l’Union africaine poursuivra sa collaboration avec le Togo, les États membres et les partenaires concernés afin d’accompagner les efforts de mise en œuvre de cette initiative. L’Afrique doit être représentée telle qu’elle est : dans ses véritables dimensions et à sa juste place dans le monde. Lire @ https://t.co/6Ivw2T2nqN
- Sep 2, 20266.3x their median
Reparatory justice is not charity or aid, it is a legal, economic, and moral imperative to correct centuries of systemic exploitation and address the structural development deficit across our continent. #DecadeOfReparations https://t.co/YCrDcnowf8
- Sep 16, 20265.0x their median
The Chairperson of the AU Commission Congratulates #Kenya on its Selection to Host the 2029 World Athletics Championships. The Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf, extends his warmest congratulations to the Government and people of the Republic of Kenya on Nairobi’s selection to host the 2029 World Athletics Championships. The AUC Chairperson @ymahmoudali described the decision as a landmark achievement, marking the first time that the premier global athletics championship will be hosted on African soil and constituting a significant milestone for Kenya, Africa’s sporting community and the African continent as a whole. “The selection of Nairobi reflects the growing recognition of Africa’s capacity to host major international sporting events and underscores the important contribution of sport to advancing Africa’s global engagement, strengthening people-to-people ties, and promoting unity, solidarity and mutual understanding among nations,” said Mr Youssouf. He commended Kenya for this historic achievement and expressed his confidence that the 2029 Championships will provide an important platform to showcase Africa’s rich sporting heritage, youthful talent and excellence, while inspiring a new generation of athletes across the continent. “The African Union Commission looks forward to the 2029 Championships as a celebration of Africa’s sporting excellence and a powerful expression of the continent’s unity, talent and potential,” added the AUC Chairperson. The AUC Chairperson reaffirmed the African Union’s commitment to harnessing the transformative power of sport to advance peace, integration, inclusion and sustainable development across Africa, in line with the aspirations of Agenda 2063. Read @ https://t.co/Gxiaw3Nzid
- Aug 19, 20264.5x their median
Applications for EAN Fellowship Cohort 2:0 targeting 100 fellows from 55 AU Member States The fellowship includes Training, mentorship & market access Target: $2M revenue + 500 jobs Deadline: Sept 30, 2026, Apply now:https://t.co/n4th6p9Cp8 https://t.co/quRGDEKMxJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 66 interactions against 1.2M followers, an engagement rate of 0.006%. Measured over 111 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 10K times each, and 0.639% of those impressions turn into an interaction. That is about 0.892% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 111 posts sampled, 91% carry an image or video and 86% link out. The account's strongest tracked post pulled 2.8K interactions, about 42x its own typical post. Recurring topics include #mauritius, #afcra, #aumycm.
- What is African Union's engagement rate on X?
- African Union (@_AfricanUnion) has an engagement rate of 0.006%, based on the median interactions across 111 original posts from the last 30 days against 1,157,824 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, African Union sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @_AfricanUnion have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @_AfricanUnion post?
- Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 4.8 posts per day across the measured window.