African Union engagement report
@_AfricanUnion - 1.2M followers on X
Measured over 72 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 92 interactions against 1.2M followers, an engagement rate of 0.008%. Measured over 72 original posts, its engagement rate beats 31% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.64% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 72 posts sampled, 94% carry an image or video and 86% link out. The account's strongest tracked post pulled 293 interactions, about 3.2x its own typical post. Recurring topics include #congo, #angola, #brazzaville.
Measured over 72 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #congo, #angola, #brazzaville.
Compared with accounts its own size
African Union's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, African Union sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 19, 20263.2x their median
Applications for EAN Fellowship Cohort 2:0 targeting 100 fellows from 55 AU Member States The fellowship includes Training, mentorship & market access Target: $2M revenue + 500 jobs Deadline: Sept 30, 2026, Apply now:https://t.co/n4th6p9Cp8 https://t.co/quRGDEKMxJ
- Aug 27, 20263.1x their median
The Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf, @ymahmoudali this afternoon met with H.E. Mr. Biniam Berhe, Chargé d’Affaires of the Embassy of the State of #Eritrea to Ethiopia and Permanent Representative to the AU. The meeting provided an opportunity for an exchange on matters concerning the AU and its priorities, including the outcome of the 49th AU Executive Council, & also the preparations for the upcoming 21st Extraordinary Session of the Assembly of Heads of State & Government of the AU in Luanda. Read @ https://t.co/62tdy4MkPj
- Aug 5, 20262.2x their median
H.E. Mahmoud Ali Youssouf, Chairperson of the African Union (AU) Commission, was received this morning at the Ministry of Foreign Affairs of the Federal Democratic Republic of #Ethiopia @MFAEthiopia by H.E. Gedion Timothewos, Minister of Foreign Affairs. Their discussions focused on peace & security issues in the Horn of Africa, as well as on preparations for #COP32, which Ethiopia will host in 2027. Minister Timothewos @GHessebon & Chairperson Youssouf @ymahmoudali underscored the importance of close coordination between the AU Commission & the host country to ensure the success of this major global climate conference. Read @ https://t.co/nAfwPPO8MD
- Aug 21, 20262.1x their median
The Chairperson of the African Union Commission, H.E. Mahmoud Ali Youssouf, @ymahmoudali met today with H.E. Olusegun Obasanjo, former President of the Federal Republic of #Nigeria and AU High Representative. They exchanged views on key regional developments and other issues of continental interest. The Chairperson commended President Obasanjo’s continued engagement in support of peace, dialogue and stability across the continent. Read @ https://t.co/d2XmXzFrEo
- Aug 11, 20262.1x their median
This afternoon, the Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf, @ymahmoudali hosted the quarterly working luncheon with the Permanent Members of the ambassadors of UN Nations Security Council (UNSC) (P5) & the African Members of the Council (A3) accredited to the AU. The exchanges focused on a range of pressing peace, security & humanitarian issues on the continent, including the AU Support and Stabilisation Mission in Somalia (@aussom_), the situation in #Sudan, developments in the #Sahel & the Great Lakes regions, the continental response to the #Ebola outbreak, as well as the reform of the UN Security Council. The meeting provided an opportunity for a candid & constructive exchange on shared priorities & areas of common concern. The ambassadors welcomed the continued value of the quarterly consultations as an important platform for strengthening strategic coordination & enhancing coherence between the AU & the UNSC on matters relating to international peace & security. They also expressed their appreciation for the regularity of these consultations & the frank & open nature of the exchanges. Read @ https://t.co/n98wlSiWrt
- Aug 29, 20261.8x their median
The Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf, was received at the State House in Luanda by H.E. João Manuel Gonçalves Lourenço, President of the Republic of #Angola and AU Champion for Peace and Reconciliation in Africa, on the margins of the 21st Extraordinary Session of the Assembly, & the 26th Ordinary Session of the Executive Council on Strengthening Mechanisms for Conflict Prevention & Resolution in Africa. The Chairperson @ymahmoudali expressed his profound gratitude to President Lourenço, & to the Government people of Angola, for hosting these important meetings & for the warm hospitality extended to the visiting delegations. He commended President Lourenço for his leadership & continued commitment to advancing peace, security & reconciliation across the continent, & briefed him on the prevailing peace & security situation in Africa. The Chairperson also acknowledged Angola's contribution to regional integration & economic development, including through strategic infrastructure initiatives such as the Lobito Corridor. The Chairperson further expressed appreciation for President Lourenço's sustained diplomatic engagement in support of peace & conflict resolution,& appealed to him to continue deploying his good offices in advancing peace, security, stability & regional integration on the continent. Read @ https://t.co/rz3gLLPWuk #AUSummit
- Aug 12, 20261.7x their median
Statement by the Chairperson of the AU Commission on International Youth Day. On the occasion of International Youth Day, the Chairperson of the African Union Commission, H.E. Mahmoud Ali Youssouf, extends his warmest greetings to Africa’s young people, whose energy, creativity and determination are central to the continent’s future. From the outset of his campaign for the leadership of the African Union Commission, youth empowerment was identified as one of his priorities. He remains committed to translating this priority into meaningful opportunities for young Africans to participate, lead and contribute to the continent’s development and integration. “Africa’s youth are not simply the leaders of tomorrow; they are partners and leaders today. Their voices, ideas and aspirations must be at the heart of the decisions that shape our shared future,” the Chairperson said. He @ymahmoudali underscored that empowering Africa’s youth requires more than recognition; it demands sustained investment in their education, skills, entrepreneurship, employment and meaningful participation in decision-making. “We must move from speaking about young people to working with young people. Their energy, innovation and determination are indispensable to building the Africa We Want,” he said. The Chairperson further called for stronger partnerships between governments, institutions, the private sector and young people to create an enabling environment in which Africa’s youth can realise their full potential. “Youth empowerment is not an option; it is a continental imperative. Africa’s future will be shaped by how effectively we invest in, listen to and create opportunities for our young people today,” the Chairperson affirmed. On this International Youth Day, the Chairperson reaffirmed his commitment to placing Africa’s youth at the centre of the African Union’s efforts to advance an inclusive, peaceful and prosperous continent. He wished all African youth a happy and inspiring International Youth Day. Read @ https://t.co/59LHfTMh0T
- Aug 5, 20261.6x their median
The 21st Senior Officials' Meeting of the Coordination Committee of the Africa-Arab Partnership is holding today, 5 August 2026 at the General Secretariat of the League of Arab States in Cairo., Arab Republic of #Egypt. The meeting will assess the outcomes of the implementation of decisions made at the 4th Africa-Arab Summit, which took place in Malabo, Equatorial Guinea in 2016, and discuss implementation of ongoing programs and activities of the partnership.
- Aug 25, 20261.6x their median
Speech of the Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf @ymahmoudali at the Seventy-sixth session of the @WHO Regional Committee for #Africa in Addis Ababa this morning. https://t.co/6yxUBobE67
- Aug 10, 20261.6x their median
The Chairperson of the African Union (AU) Commission, H.E. Mahmoud Ali Youssouf this morning received H.E. Mr Darren Welch, His Majesty’s Ambassador to Ethiopia and Permanent Representative to the AU. The discussions focused on developments in the Horn of Africa & the upcoming AU–UK Strategic Dialogue. They agreed to sustain close cooperation in addressing issues of common interest & advancing shared priorities. Read @ https://t.co/54UM9uHkE6 @ymahmoudali @FCDOGovUK @UK_AfricanUnion
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 92 interactions against 1.2M followers, an engagement rate of 0.008%. Measured over 72 original posts, its engagement rate beats 31% of 3,791 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 0.64% of those impressions turn into an interaction. That is about 1.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 72 posts sampled, 94% carry an image or video and 86% link out. The account's strongest tracked post pulled 293 interactions, about 3.2x its own typical post. Recurring topics include #congo, #angola, #brazzaville.
- What is African Union's engagement rate on X?
- African Union (@_AfricanUnion) has an engagement rate of 0.008%, based on the median interactions across 72 original posts from the last 30 days against 1,152,649 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, African Union sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @_AfricanUnion have real engagement?
- Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @_AfricanUnion post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 3.13 posts per day across the measured window.