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Zim Media Review engagement report

@ZimMediaReview - 232K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 30, 2026.

Engagement

Per follower
0.005%
of 232K followers
Per impression
0.133%
8.3K views on a typical post
Reach
3.56%
of its followers see a post
Typical post
11
interactions (median)
Saved
0.024%
2 bookmarks on a typical post
Posting rate
0.27/day
active 20% of days
Peak time
04:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 11 interactions against 232K followers, an engagement rate of 0.005%. Posts are seen about 8.3K times each, and 0.133% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 1.2K interactions, about 113x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 30, 2026.

Where this sits in the catalog

At 0.005%, Zim Media Review sits above the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 04:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 04:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 04:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link25% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 158 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 7, 2026113x their median

    WATCH | Paul Tungwarara’s daughter posted a video showing her hiding US$100 notes, totaling US$500, at various locations around the Trabablas Interchange. In the video, she encouraged members of the public to visit the area and try to find the hidden money by carefully following the clues provided in her footage.

    511114451163532K viewsView on X
  • Sep 28, 202677x their median

    A whole national t.v kutaura zveku back seat 😂😂😂Ndati Zim maone,hatina mari hedu asi we always find ways to laugh in bad days Back seat yanetsa pa Zimbabwe 🤣🤣🤣🤣 https://t.co/SpX6O2N5TD

    67281663374K viewsView on X
  • Aug 16, 202635x their median

    . A well done report by ZBC’s Panashe Nagoli @NagoliJnr on the impact of the Kariba boat disaster on poor communities of Kariba, who relied on the boat due to inadequate infrastructure. there’s some good journalism at ZBC, sadly overpowered by politics interference https://t.co/VK4LgJYOwK

    2836428842K viewsView on X
  • Jul 13, 202620x their median

    Statement by the CITE Board on the issue of a vehicle allocated for the ZPRA Liberation Archives project The recent news about the Government of Zimbabwe’s handover of a vehicle for use by the Zimbabwe Liberation Archives has ignited a lot of discussion, including on social media. Many of our stakeholders are concerned that the allocation of a single-cab Toyota pick-up is likely to compromise our independence. For the record, as the CITE Board, we are very much aware of the historical and current state of affairs in Zimbabwe, and we fully understand the concerns raised by our stakeholders and the general public. It has never escaped us that there is so much polarisation in the country’s political environment, and we understand why the donation of vehicles and other ‘benefits’ by political players to many individuals has attracted significant public scrutiny in recent months. We are therefore truly humbled by the vigilance that our stakeholders and the public have demonstrated following the news of the handover of a vehicle for use by the Zimbabwe Liberation Archives. We have, however, felt the need to clarify the whole issue about the allocation of the vehicle. The vehicle was not handed over as a personal benefit to the Director of CITE, nor was it donated to CITE as an organisation. It remains the property of the Government of Zimbabwe. It has been allocated specifically for use by the ZPRA Liberation Archives Project in documenting Zimbabwe’s liberation history as well as the broader national history. Government equipped the project on wartime narratives, which CITE happens to be undertaking. Government equipped a project that is of national historical interest. CITE has been engaged in discussions with the Government on possible areas of collaboration to strengthen the documentation and preservation of Zimbabwe’s liberation heritage. This collaboration builds on work that CITE has undertaken for many years through the ZPRA Liberation Archives, documenting the experiences of liberation war veterans and preserving historical records that might otherwise be lost. The Board welcomed this opportunity because it recognises the value of the work already being carried out by the ZPRA Liberation Archives Project, and seeks to expand it into an even broader initiative. The project provides an important opportunity to preserve our history for future generations through collaboration with relevant national institutions, including the National Archives of Zimbabwe. However, we wish to assure our audiences, partners, stakeholders and the general public that this arrangement does not alter CITE’s editorial independence or editorial policy. The Board remains fully committed to protecting the organisation’s independence, integrity and public-interest mandate. We thank everyone who has raised questions and shared their views. Your engagement reflects the trust you place in CITE and the importance you attach to our work. The Board remains committed to transparency and accountability, and we will continue to uphold the principles that have guided CITE since its establishment. Mr Busani Bafana CITE board Vice chair

    7524902951K viewsView on X
  • Aug 10, 202614x their median

    Zim TikToker reviews ZBC’s new streaming service https://t.co/Mn3rXLJDIt

    1191718513K viewsView on X
  • Mar 8, 20261.5x their median

    @HonZhemuSoda @ZBCNewsonline Hon Minister , I have no doubt you will be looking into this as a matter of urgency , the picture quality iyi bodo mukuru @BaShonaBaShona @Mutsvangwa4 @KMutisi https://t.co/KpZoAnKwiW

    17622733K viewsView on X
  • Aug 25, 20263.1x their median

    NRTV, owned by a military company, was one of 6 companies given Tv licenses in 2020. NRTV assets now being sold off. Workers owed a total of US$278000 went to Labour Court and won a case for the attachment of property. Most of the licenced TV stations off air, save for 3KTV/ZTN https://t.co/BzIOrL5ITv

    2192211K viewsView on X
  • Aug 14, 20262.3x their median

    the Kariba tragedy is the biggest news of the week. Yet national broadcaster only covered it nearly 30min into Thursday newshour. Priority given to; - ED receiving diplomats- Chiwenga mother’s memorial - 10 minutes dedicated to First Lady - Eswatini officials visit to ED farm https://t.co/e5LAEgRKnc

    158024.9K viewsView on X
  • Sep 29, 2026

    Zimbabwe Media Commission warns journalists who are demanding payments for media coverage https://t.co/2Qsq5jsjtX

    54212.7K viewsView on X
  • Sep 20, 2026

    Statement by Geo Pomona on the death of journalist Judith Nyuke who was run over by one of their trucks in Harare. Police is investigating https://t.co/oTEBfLzixy

    640012K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 11 interactions against 232K followers, an engagement rate of 0.005%. Posts are seen about 8.3K times each, and 0.133% of those impressions turn into an interaction. That is about 3.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 04:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 25% link out. The account's strongest tracked post pulled 1.2K interactions, about 113x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Zim Media Review's engagement rate on X?
Zim Media Review (@ZimMediaReview) has an engagement rate of 0.005%, based on the median interactions across 4 original posts from the last 30 days against 231,836 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Zim Media Review sits above the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ZimMediaReview have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ZimMediaReview post?
Most posts go out around 04:00 UTC, and Sunday is its busiest day, at roughly 0.27 posts per day across the measured window.

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