Volodymyr Zelenskyy / Володимир Зеленський engagement report
@ZelenskyyUa - 8.9M followers on X
Measured over 186 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 13K interactions against 8.9M followers, an engagement rate of 0.141%. Measured over 186 original posts, its engagement rate beats 76% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 289K times each, and 4.35% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 186 posts sampled, 81% carry an image or video and 68% are part of a thread. The account's strongest tracked post pulled 128K interactions, about 10x its own typical post.
Measured over 186 original posts from a 30-day window, last computed on October 24, 2026.
Compared with accounts its own size
Volodymyr Zelenskyy / Володимир Зеленський's engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 87% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.141%, Volodymyr Zelenskyy / Володимир Зеленський sits above the 25th percentile of the 204,491 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 81% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 1% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 81% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 1% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 886 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 12, 202610x their median
When we started responding to Russia’s operation against our data centers, and when our strikes reached Yandex’s data centers, it suddenly became a little easier to breathe on many social media platforms. A lot of people noticed it. There was less hate, less division, and fewer provocations. Because there were fewer bots. And it’s pretty clear where those bots were coming from – if they disappeared when Yandex went offline. This proves, again and again, that Europe is not the source of the problems. Europe is not the one making everything more difficult. Most importantly, we need people in America, every morning, when the day in Europe is already moving toward evening, to really see what is happening. To see the truth. From a speech at the Warsaw Security Forum. (3/3)
- Oct 12, 20267.4x their median
We currently see no signs from Russia that it wants to end the war. We see no basic steps toward de-escalation. Everyone is talking about diesel and forgetting about grain. In a month or two, everyone will start talking about an agricultural crisis. There won’t be enough food for countries across Africa, some Asian countries, and the Middle East, because we export millions of tons of grain to these very markets. And now Russia is blocking the sea. The United States isn’t feeling the effects of this, which is why the focus is only on energy. This is another challenge. It’s hunger. And it can affect many countries. And we need to think about everything and everyone, because we all live on this planet. We can prevent many different crises before they even begin and avert the challenges they bring. From remarks at the Warsaw Security Forum. (2)
- Oct 14, 20266.2x their median
I thank His Majesty King Charles III for the audience. It is important for me to have the opportunity to personally thank him for his unwavering support for Ukraine. We appreciate all the assistance provided by the United Kingdom. 🇺🇦 🇬🇧 @RoyalFamily Pictures are by Aaron Chown from Press Association.
- Oct 14, 20266.1x their median
Overnight, the Russians used 39 ballistic missiles and more than 120 attack drones and loitering munitions against our energy and critical infrastructure in Kyiv, the Kyiv region, and Kharkiv. A targeted Russian ballistic missile strike specifically against energy infrastructure – the very infrastructure covered by the ceasefire announced by the American President. The strike was entirely deliberate and demonstrative in its scale – Russia has never before shown such ostentatious disrespect toward the United States. Russia does not consider the American President’s statements strong. Unfortunately, at least 600,000 people are now without power. Outages could become even more widespread. Unfortunately, there is significant damage to facilities and equipment – at 26 facilities of our power system and four facilities in the oil and gas sector. I am grateful to the repair crews, all Ukrainian energy workers, and the personnel of the State Emergency Service of Ukraine for all their efforts to address the aftermath of this Russian strike. Tragically, there have been fatalities and injuries. We ask America and EVERYONE in the world who does not turn a blind eye to reality to respond – and to respond forcefully. Russia has squandered the opportunity for de-escalation and has clearly chosen to continue its insane war of annihilation. We ask President Trump to impose STRONG sanctions on Russia, especially since the Lindsey Graham bill, which was recently passed and signed into law, authorizes and regulates such measures. The American President has all the effective and necessary tools to bring peace closer through strength, justice, and pressure on the aggressor. We ask for additional packages of Patriot missile interceptors for Ukraine. It is entirely fair for us to tell the United States, Europe, and all our partners that no country in the world should be left alone to face such a deranged and pro-war actor as Russia. I am grateful to everyone who helps Ukraine! Peace can only come through strength, and we ask America to remember this principle of Reagan’s. Glory to Ukraine!
- Oct 12, 20265.7x their median
We never communicate what we will do next in our operations. Last night, we did not attack any energy facilities on the territory of Russia because President Trump said that there would be an energy ceasefire between Ukraine and Russia. We did not attack, while Russia attacked our gas stations, energy infrastructure, and other facilities. I think it was Putin’s answer to President Trump. And the message from Russia was very clear – they don't know anything about the energy ceasefire. It's a pity, because they always find reasons not to stop this war. Which is why I think we need more pressure on Russia. From an interview with Fox News.
- Oct 15, 20265.6x their median
Last night, Ukraine’s Defense Forces struck an airfield in the Voronezh region. Four Su-34 aircraft were destroyed and two more Su-34s were hit. The Russians used them to terrorize our people. These very warplanes were ready to launch new attacks on Ukraine and were loaded with aerial bombs. Our Long Neptune missile was used to strike the target. I thank the warriors of the Ukrainian Navy for their precision! Our long-range sanctions also reached a site in the Oryol region used to store and launch attack drones. A target was also hit in the Black Sea. These are our justified responses to all of Russia’s terror against Ukraine. Russia is dragging out the war, so our long-range operations will continue.
- Oct 21, 20265.5x their median
Of course, we are not losing this war. But we are losing people. Because of the Russian attacks, we're losing people and time. It's such a pity, because our children don't have a real life and childhood. Not only children, but all people. That's why we need to end this war as quickly as possible. I hope that our partners, Americans and Europeans, will help us. God bless, our strong soldiers stay strong on the battlefield. It helps me stay strong during any kind of negotiations.
- Oct 16, 20265.2x their median
I am grateful to all of you who are trying to keep Europe and the United States together. There are so many people with good hearts in America who sincerely want evil to lose and Ukraine to stand strong. These are the very hearts that helped Europe defend its freedom, and that fought on D-Day, won the Cold War, and want what is best for Europe. Hearts that want to be allies, not to divide or humiliate Europe. I believe most Americans still feel this way. And at the end of the day, the American people will have their say. Putin will listen to America if America really turns up the heat on him and makes one thing clear – either he chooses peace, or he gets no more money for his war. From an address to the participants of the European Council meeting. (2/5)
- Oct 14, 20265.0x their median
I thank @GiorgiaMeloni for the support and a clear, unequivocal, principled stance. Thank you for understanding who the aggressor is and what it means to build a dignified and lasting peace. This is possible only through strength and joint efforts for our security.
- Oct 22, 20264.5x their median
Ukraine is not Russia. That's Putin’s problem – refusing to recognize a separate nation, refusing to recognize a separate country – that's what did him in. He was shown a military operation that was supposed to take three days. We found parade uniforms in their various military vehicles. They were literally marching to a parade. He still doesn't understand and doesn't want to admit that this is a different nation, a different people. They were advancing on Kyiv from all directions. Their main goal was to seize the capital of Ukraine. They reached Kyiv. They trapped us, and then we started hammering them, and they didn't know what to do about it. They were especially shocked when they drove toward the capital and people were just throwing burning mixtures. People were setting their armor on fire. It wasn't a matter of some general being an idiot. I believe the one who gave the order just didn't fully realize what was happening. Because what does taking Kyiv mean? When you've taken those towns on the way to Kyiv, you have to leave troops behind to hold those towns. And that takes a huge number of people. It's a pretty large territory. If the people inside offer resistance, then you need an army to hold every town. That was their mistake. They didn't even realize there would be resistance. That was their main mistake. That's it. From The Diary of a CEO podcast with Steven Bartlett. (1/3)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 13K interactions against 8.9M followers, an engagement rate of 0.141%. Measured over 186 original posts, its engagement rate beats 76% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 289K times each, and 4.35% of those impressions turn into an interaction. That is about 3.23% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 11.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Thursday is the busiest day of the week. Of the 186 posts sampled, 81% carry an image or video and 68% are part of a thread. The account's strongest tracked post pulled 128K interactions, about 10x its own typical post.
- What is Volodymyr Zelenskyy / Володимир Зеленський's engagement rate on X?
- Volodymyr Zelenskyy / Володимир Зеленський (@ZelenskyyUa) has an engagement rate of 0.141%, based on the median interactions across 186 original posts from the last 30 days against 8,930,674 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.141%, Volodymyr Zelenskyy / Володимир Зеленський sits above the 25th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @ZelenskyyUa have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @ZelenskyyUa post?
- Most posts go out around 15:00 UTC, and Thursday is its busiest day, at roughly 11.73 posts per day across the measured window.