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Zee Studios engagement report

@ZeeStudios_ - 131K followers on X

Measured over 47 original posts from a 30-day window, last computed on October 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 131K followers
Per impression
0.354%
2.0K views on a typical post
Reach
1.50%
of its followers see a post
Typical post
7
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.8/day
active 60% of days
Peak time
05:00 UTC
Monday

A typical post picks up 7 interactions against 131K followers, an engagement rate of 0.005%. Measured over 47 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.354% of those impressions turn into an interaction. That is about 1.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video, 15% are part of a thread and 32% link out. The account's strongest tracked post pulled 187 interactions, about 27x its own typical post. Recurring topics include #nileshdeorah, #ameetbhuvan, #familyentertainer.

Measured over 47 original posts from a 30-day window, last computed on October 1, 2026. Recurring tags: #nileshdeorah, #ameetbhuvan, #familyentertainer.

Compared with accounts its own size

Zee Studios's engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Zee Studios sits above the 10th percentile of the 205,881 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.68%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 205,881 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.68%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 05:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 05:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 05:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link32% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 32% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 228 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 23, 202627x their median

    Some rivalries never get old. This time, they're taking the chaos on a brand-new adventure. โค๏ธ #TomAndJerryForbiddenCompass In Cinemas October 2026. #IOFIndia #WarnerBrosIndia #TomAndJerry #WarnerBros #NileshDeorah @girishjohar #AmeetBhuvan https://t.co/PkDiGUCfH6

    16720003.6K viewsView on X
  • Aug 25, 202616x their median

    From every corner. For every audience. A new chapter of storytelling begins! ๐Ÿ™Œ๐Ÿผ India. In Every Story. [Zee Studios, Upcoming Movies, Hindi Movies, Marathi Movies, Tamil Movies, Telugu Movies, Kannada Movies, Indian Cinema, New Movies, New Movie Releases] https://t.co/q2BMkmwK8N

    9019417.9K viewsView on X
  • Sep 21, 202610x their median

    A story that became a phenomenon. A finale that goes global ๐ŸŒ Panorama Studios & Zee Studios join forces for overseas distribution of Drishyam: The Conclusion. In cinemas 2nd October 2026. @ajaydevgn #Tabu #ShriyaSaran #RajatKapoor #JaideepAhlawat @prakashraaj @AbhishekPathakk @KumarMangat #SanjeevJoshi #AlokJain @AndhareAjit @ishidutta #MrunalJadhav #KamleshSawant @starstudio18 @PanoramaMovies @sonymusicindia @ZeeStudios_ #NileshDeorah @girishjohar #AmeetBhuvan

    5813003.1K viewsView on X
  • Sep 26, 20262.6x their median

    Manifesting a different ending this time ๐Ÿฅฒ ๐ŸŽฌ: Raazi https://t.co/IxmXaU3iJL

    161013.8K viewsView on X
  • Sep 22, 20262.6x their median

    The King is Coming ๐Ÿ‘‘ One story. Millions of emotions. KING OF SALANGPUR ๐Ÿ’ฅ In cinemas November 27, 2026! ๐Ÿฟ #GujaratiFilm #ReleaseDateAnnouncement #KingOfSalangpur #VamikaFilms #KingOfSalangpurFilm #DhruvDeshaval #PrashantDeshaval #AmitSantoki #ChetanThummar #MohitVaghasiya #AnandAghara #HardikPatel #KashtbhanjanHanumanjiMandir #HariprakashDasji #SanjayPrajapati #MihirFichadiya #DhavalParmar #Shivam #PrashantSatose #Devang #PoonamMevada #PrinceGupta #BPraak #AdityaGadhvi #DarshanShah #NirajKer #BhoomikaChturvedi #IrfanKhanActionDirector #NyasaProductions #DreamToneStudio #Picture24VFX #MagnetPicturesGujarat #VirajRaval @ZeeStudios_ #NileshDeorah @girishjohar #AmeetBhuvan #OMGPictures #ShubhamPatel #PinakinBarot

    143101.9K viewsView on X
  • Sep 25, 20262.0x their median

    Me entering the family WhatsApp group after one fake news forward ๐Ÿ”ซ https://t.co/8LE2bgdUDx

    140002.6K viewsView on X
  • Sep 23, 20261.9x their median

    A reign made stronger by millions of hearts and endless blessings! #KingOfSalangpur in cinemas 27th Nov, 2026 Watch Now. ๐Ÿ”—: https://t.co/S03BovlDq2 #GujaratiFilm #Milestone #VamikaFilms #KingOfSalangpurFilm #DhruvDeshaval #PrashantDeshaval #AmitSantoki #ChetanThummar #MohitVaghasiya #AnandAghara #HardikPatel #KashtbhanjanHanumanjiMandir #HariprakashDasji #SanjayPrajapati #MihirFichadiya #DhavalParmar #Shivam #PrashantSatose #Devang #PoonamMevada #PrinceGupta #BPraak #AdityaGadhvi #DarshanShah #NirajKer #BhoomikaChturvedi #IrfanKhanActionDirector #NyasaProductions #DreamToneStudio #Picture24VFX #MagnetPicturesGujarat #VirajRaval @ZeeStudios_ #NileshDeorah @girishjohar #AmeetBhuvan #OMGPictures #ShubhamPatel #PinakinBarot

    111101.9K viewsView on X
  • Sep 22, 20261.7x their median

    When youโ€™re all riled up and someone hits you with a โ€˜calm downโ€™ ๐Ÿ’€ https://t.co/K32yXou465

    110102.8K viewsView on X
  • Sep 27, 2026

    POV: Ek trip se wapas aaye nahi ki next trip plan karna shuru. ๐Ÿ‘€โœˆ๏ธ ๐ŸŽฌ: Qarib Qarib Singlle #WorldTourismDay https://t.co/HoSVDT4SMO

    72101.7K viewsView on X
  • Sep 21, 2026

    Bebo stealing hearts since always and forever ๐Ÿ˜ฎโ€๐Ÿ’จโค๏ธ ๐ŸŽฌ: Veere Di Wedding https://t.co/dlV9HCF9X2

    82002.4K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nileshdeorah#ameetbhuvan#familyentertainer#gujaraticinema#madeoutloud

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 7 interactions against 131K followers, an engagement rate of 0.005%. Measured over 47 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.0K times each, and 0.354% of those impressions turn into an interaction. That is about 1.50% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 05:00 UTC, and Monday is the busiest day of the week. Of the 47 posts sampled, 100% carry an image or video, 15% are part of a thread and 32% link out. The account's strongest tracked post pulled 187 interactions, about 27x its own typical post. Recurring topics include #nileshdeorah, #ameetbhuvan, #familyentertainer.

What is Zee Studios's engagement rate on X?
Zee Studios (@ZeeStudios_) has an engagement rate of 0.005%, based on the median interactions across 47 original posts from the last 30 days against 131,370 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Zee Studios sits above the 10th percentile of the 205,881 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ZeeStudios_ have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ZeeStudios_ post?
Most posts go out around 05:00 UTC, and Monday is its busiest day, at roughly 1.8 posts per day across the measured window.

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