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Zee Music Company engagement report

@ZeeMusicCompany - 801K followers on X

Measured over 123 original posts from a 30-day window, last computed on September 27, 2026.

Engagement

Bottom quarter for its size
Per follower
0.002%
of 801K followers
Per impression
0.821%
2.2K views on a typical post
Reach
0.27%
of its followers see a post
Typical post
18
interactions (median)
Saved
0.046%
1 bookmarks on a typical post
Posting rate
4.23/day
active 87% of days
Peak time
11:00 UTC
Sunday

A typical post picks up 18 interactions against 801K followers, an engagement rate of 0.002%. Measured over 123 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.821% of those impressions turn into an interaction. That is about 0.274% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 123 posts sampled, 99% carry an image or video and 20% link out. The account's strongest tracked post pulled 2.9K interactions, about 160x its own typical post. Recurring topics include #premkeetanu, #kunaalvermaa, #veerpahariya.

Measured over 123 original posts from a 30-day window, last computed on September 27, 2026. Recurring tags: #premkeetanu, #kunaalvermaa, #veerpahariya.

Compared with accounts its own size

Zee Music Company's engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Zee Music Company sits below the 10th percentile of the 212,741 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9982.8%
Engagement rate as a share of followers, across the 212,741 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,375 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile82.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video99% of posts+111%+108% to +115%34K
Outbound link20% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 179 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 13, 2026160x their median

    .@ZeeMusicCompany brooo…what is the moment?? 👀🔥 We seriously can’t wait for our Boss and the #Toxic Tunes!!! 😭❤️‍🔥 #ToxicTheMovie

    2.4K3963716179K viewsView on X
  • Aug 13, 2026141x their median

    ⏳️⏳️⏳️ @RaviBasrur 🔥 @VishalMMishra 🔥 #TanishKBagchi 🔥 https://t.co/eijgmjRtEL

    2.0K4219034166K viewsView on X
  • Aug 14, 2026111x their median

    Ratri events videos yelli broo @ZeeMusicCompany ???👀 Time sense ella...🎵🙂‍↕️

    1.7K28056664K viewsView on X
  • Aug 13, 202689x their median

    Things are about to get TOXIC. 😎🔥 Something big is coming your way today. Stay Tuned. You won’t want to miss this. ⏳ https://t.co/t3YmlGY305

    1.3K296251488K viewsView on X
  • Aug 13, 202661x their median

    The calm before the CHAOS 😎 @TheNameIsYash @Toxic_themovie @KvnProductions #monstermindcreations @advani_kiara #TaraSutaria @NayantharaU @humasqureshi #RukminiVasanth #TanishkBagchi #SyedMuradGilani #SiddharthBasrur https://t.co/you4uTBtfn

    87619610859K viewsView on X
  • Aug 22, 202657x their median

    The wait is getting shorter, the anticipation is getting louder, and TOXIC is getting closer 🔥 https://t.co/qFNwPj8tPI

    9141141015K viewsView on X
  • Aug 20, 202657x their median

    Apparently, hearts weren’t enough, @rukminitweets stole the spotlight too ❤️ The TOXIC music launch was a grand celebration of music and stardom 🔥 https://t.co/C07xdJWAOQ

    8791362114K viewsView on X
  • Aug 25, 202655x their median

    EMERGENCY ALERT: Toxic hits theatres tomorrow. Please remain calm. Actually, don’t 🤌😎 https://t.co/alxOg8thah

    8611261013K viewsView on X
  • Aug 15, 202654x their median

    You want to hear that again and again, yeah, that’s Vishal Mishra in his element 🥰 The TOXIC music launch was truly a night to remember 🔥 @VishalMMishra @KvnProductions @Toxic_themovie #MonsterMindCreations https://t.co/1KCBCGe06C

    8011635834K viewsView on X
  • Aug 24, 202650x their median

    Peek-A-Boo! You better be ready for what’s coming in 2 days 😎 https://t.co/UvKHdHI1w8

    7881070016K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#premkeetanu#kunaalvermaa#veerpahariya#ishqkaghulaam#aafiyasayed

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 18 interactions against 801K followers, an engagement rate of 0.002%. Measured over 123 original posts, its engagement rate beats 17% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.2K times each, and 0.821% of those impressions turn into an interaction. That is about 0.274% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Sunday is the busiest day of the week. Of the 123 posts sampled, 99% carry an image or video and 20% link out. The account's strongest tracked post pulled 2.9K interactions, about 160x its own typical post. Recurring topics include #premkeetanu, #kunaalvermaa, #veerpahariya.

What is Zee Music Company's engagement rate on X?
Zee Music Company (@ZeeMusicCompany) has an engagement rate of 0.002%, based on the median interactions across 123 original posts from the last 30 days against 800,867 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Zee Music Company sits below the 10th percentile of the 212,741 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ZeeMusicCompany have real engagement?
Its engagement rate beats 17% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ZeeMusicCompany post?
Most posts go out around 11:00 UTC, and Sunday is its busiest day, at roughly 4.23 posts per day across the measured window.

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