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ZEE engagement report

@ZEECorporate - 215K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 4, 2026.

Engagement

Per follower
0.001%
of 215K followers
Per impression
0.424%
708 views on a typical post
Reach
0.33%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.3/day
active 27% of days
Peak time
10:00 UTC
Tuesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 3 interactions against 215K followers, an engagement rate of 0.001%. Posts are seen about 708 times each, and 0.424% of those impressions turn into an interaction. That is about 0.329% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 39 interactions, about 13x its own typical post. Recurring topics include #yourstrulyz, #100years, #34yearsofz. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 4, 2026. Recurring tags: #yourstrulyz, #100years, #34yearsofz.

Where this sits in the catalog

At 0.001%, ZEE sits below the 10th percentile of the 205,152 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,152 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 489 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 8, 202613x their median

    Our Founder and Chairman Emeritus’s views, in today’s Business Standard, on the sector’s powerful impact and contribution to the Nation’s liberalization journey! https://t.co/WUnUBZOsUz

    1519415.1K viewsView on X
  • Jul 22, 202610x their median

    When world-class sport meets millions of passionate fans. Ranked India's #1 most-watched OTT property by Ormax Media (July 13–19, 2026), Zee5's FIFA World Cup 2026™️ coverage turned the nation's love for football into an unforgettable viewing experience. Thank you to every fan who made this milestone possible. Poora India Watchega on #Zee5. Subscribe for more sports action! #FootballWorldCup2026 #HomeOfSports #WatchTheAction

    280201.8K viewsView on X
  • Aug 28, 20268.3x their median

    Video Message from our Founder & Chairman Emeritus, Dr. Subhash Chandra. https://t.co/lkueieCfD0

    1014102.8K viewsView on X
  • Sep 1, 20268.0x their median

    Our Founder & Chairman Emeritus's Interview in today's Economic Times. https://t.co/ehwNNftpni

    814113.0K viewsView on X
  • Jul 24, 20268.0x their median

    The voice behind every big moment matters.🎙️🏏 With India leading the series 1-0, our Hindi commentary panel is ready to bring you every over, every wicket, and every game-changing moment with expert insights. Watch the India vs Zimbabwe 2nd T20I tomorrow at 4:30 PM IST, live and exclusive on #Unite8Sports. #IndiaVsZimbabwe #HomeOfSports #WatchTheAction

    194101.2K viewsView on X
  • Jul 23, 20266.3x their median

    The wait is over. It's time for the opening T20I. 🏏 The first ball is yet to be bowled, but the excitement is already building. Watch the India vs Zimbabwe 1st T20I today at 4:30 PM IST, live and exclusive on #Unite8Sports. #IndiaVsZimbabwe #HomeOfSports #WatchTheAction https://t.co/fppiXVqE1l

    152201.0K viewsView on X
  • Aug 4, 20266.0x their median

    Every match, every scoreline, every late-night viewing party, none of it reaches your screens without the partners standing behind us. Thank you to every distribution partner who backed #Unite8Sports and helped bring the FIFA World Cup 2026™️ home to millions of fans. This one’s as much yours as it is ours. To more tournaments, more milestones together! #FootballWorldCup2026 #HomeOfSports #WatchTheAction

    14310937 viewsView on X
  • Jul 23, 20265.7x their median

    The Men in Blue are back in T20I action! 💙 Get ready for every boundary, breakthrough and big moment from the India Tour of Zimbabwe. From July 23 to July 26, with all matches starting at 4:30 PM IST. Watch the action live and exclusive on #Unite8Sports. #IndiaVsZimbabwe #HomeOfSports #WatchTheAction

    143001.5K viewsView on X
  • Jul 19, 20264.7x their median

    Lionel Messi has his eyes on one last masterpiece🏆 The sketch is complete. Now comes the chance to make it real in tonight's FIFA World Cup 2026™️ Final against Spain. Poora India Watchega as Messi looks to retain the title, LIVE and exclusive on #Zee5. #FootballWorldCup2026 #HomeOfSports #WatchTheAction

    14000604 viewsView on X
  • Jul 16, 20264.7x their median

    From strengthening its core content business and revenue engine, to expanding into sports, short-form and live entertainment, our CEO, Punit Goenka outlines his vision for the Company’s next chapter. Click here to read more: https://t.co/sBTCTA97n4 https://t.co/fOXYtXs25a

    68001.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#yourstrulyz#100years#34yearsofz#attentioneconomy#content

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 3 interactions against 215K followers, an engagement rate of 0.001%. Posts are seen about 708 times each, and 0.424% of those impressions turn into an interaction. That is about 0.329% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video and 17% are part of a thread. The account's strongest tracked post pulled 39 interactions, about 13x its own typical post. Recurring topics include #yourstrulyz, #100years, #34yearsofz. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is ZEE's engagement rate on X?
ZEE (@ZEECorporate) has an engagement rate of 0.001%, based on the median interactions across 6 original posts from the last 30 days against 215,174 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, ZEE sits below the 10th percentile of the 205,152 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ZEECorporate have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @ZEECorporate post?
Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.3 posts per day across the measured window.

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