Yvette Cooper engagement report
@YvetteCooperMP - 460K followers on X
Measured over 2 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.5K interactions against 460K followers, an engagement rate of 0.316%. Posts are seen about 41K times each, and 3.52% of those impressions turn into an interaction. That is about 8.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.7K interactions, about 47x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 2 original posts from a 30-day window, last computed on October 26, 2026.
Where this sits in the catalog
At 0.316%, Yvette Cooper sits above the 50th percentile of the 213,282 accounts in this comparison. That places it in the above the median band, which runs 0.147% to 0.698%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 441 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 19, 202647x their median
Calling for "all of Lebanon to burn" is a horrendous and abhorrent statement from an Israeli Minister who has rightly been sanctioned by the UK Government. We call on both Israel and Hizballah to comply with the agreed ceasefire, and ensure that all civilians are protected.
- Jun 30, 20262.1x their median
The situation in Gaza is desperate. Today the UK is announcing £23m for @UNRWA to deliver vital support including food, water, education and medical support for Palestinian refugees. There must be more aid, all crossings opened, and humanitarian agencies able to operate safely.
- Jul 20, 20261.6x their median
It’s a real honour to be appointed Health Secretary by Andy Burnham - 27 years after I worked on the first NHS Cancer Plan as a junior health minister. I’m looking forward to working urgently to improve maternity services, to take forward plans for social care, and to once again play a part in supporting our National Health Service, Labour’s proudest achievement. Most of all I’m looking forward to working with the dedicated NHS staff, carers, healthcare professionals and volunteers on whom we all depend. In leaving the FCDO, let me pay tribute to the brilliant diplomats and ministers I worked with at the Foreign Office, and to my fellow foreign ministers from across the world - for all the work we did together to support Ukraine, to recognise the State of Palestine, to keep the spotlight on Sudan and to treat violence against women and girls as the global crisis it is. The partnerships we build abroad make us stronger at home.
- Jul 29, 2026
Since I became an MP, there have been 22 attempts to reform social care but instead the problems have just got worse. More families have been let down. Our NHS has felt more pressure. We can’t keep walking away from this. @andyburnham is right: we need a system that gives people the dignity, support and security they deserve.
- Oct 1, 2026
This Labour government is restoring vital Sure Start health services to every family hub across the country. Because every child deserves the Best Start in Life. https://t.co/H0Y5KlKIFZ
- Oct 1, 2026
Here’s everything I announced at Labour conference yesterday 🛡️ A public health approach to the violence against women and girls epidemic 🏥 £50m for new specialist referral services from GPs for victims of abuse 🩺 A National Clinical Lead for Violence Against Women and Girls 👶 The return of Sure Start health services into every family hub in England 🤱 The return of national maternity standards 🏥 An independent Maternity and Neonatal Commissioner 💙 A new champion for unpaid carers 🤝 The first ever legally binding Fair Pay Agreement for care workers 💼 Thousands of job opportunities in the care sector for young people 💷 The first ever national collective pension scheme for care workers
- Jul 29, 2026
My thoughts today have been with Alice, Bebe and Elsie, their families, the survivors, and all those affected by the Southport attack two years ago. We stand with them now and always. We also pay tribute again today to the extraordinary life-saving work that the emergency services and NHS staff did that day, in the most traumatic of circumstances. Their courage and dedication remains an inspiration to us all.
- Jun 22, 202611x their median
Keir Starmer led the Labour Party from one of our worst defeats in history in 2019 to one of our most decisive election victories five years later. All the things this Labour Government has done and will do in the future to build a fairer, stronger country are only possible because of what Keir has done over the last six years. Throughout, he has always shown great strength, dignity and determination to put public service and the interests of the country first. We saw that again in his words today. Since taking Labour back into government, Keir has also decisively restored Britain’s credibility as an important and trusted voice on the world stage, and a driving force in solving every shared problem. This remains a vital time for global security and we must keep our focus on the pursuit of peace and stability, from Ukraine and Gaza, to Sudan and the Strait of Hormuz. This has been a difficult time for the government and the Labour Party. As we move forward, we must come out of this process stronger, more united, and fully focused on building the fairer country that we promised the British people less than two years ago.
- Jul 13, 2026
At the Palestine Donor Group event today with the Palestinian Prime Minister and international partners. The UK is providing £10m for the UN Horizon Fund to support Palestinian led recovery in Gaza, where the appalling humanitarian crisis continues. Israeli Government restrictions preventing basic aid and shelter for Gaza are immoral and must be urgently lifted. We need renewed international support for the Gaza peace process to bring security and peace to the region.
- Jul 19, 2026
Russia’s atrocious overnight strikes have caused death, injury and destruction to civilians in Kyiv and across Ukraine. We condemn these appalling attacks which reflect Putin’s desperation. The UK stands in solidarity with Ukraine and its people.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.5K interactions against 460K followers, an engagement rate of 0.316%. Posts are seen about 41K times each, and 3.52% of those impressions turn into an interaction. That is about 8.96% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 3.7K interactions, about 47x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Yvette Cooper's engagement rate on X?
- Yvette Cooper (@YvetteCooperMP) has an engagement rate of 0.316%, based on the median interactions across 2 original posts from the last 30 days against 460,061 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.316%, Yvette Cooper sits above the 50th percentile of the 213,282 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @YvetteCooperMP have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @YvetteCooperMP post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.2 posts per day across the measured window.