YourStory engagement report
@YourStoryCo - 276K followers on X
Measured over 43 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 16 interactions against 276K followers, an engagement rate of 0.006%. Measured over 43 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 1.13% of those impressions turn into an interaction. That is about 0.511% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 28% link out. The account's strongest tracked post pulled 346 interactions, about 22x its own typical post. Recurring topics include #techsparks2026, #yourstory, #ai.
Measured over 43 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #techsparks2026, #yourstory, #ai.
Compared with accounts its own size
YourStory's engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, YourStory sits above the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 28% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 28% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 661 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 19, 202622x their median
At #TechSparks2026, @Zoho Co-founder and Chief Scientist @svembu argued that India must learn from China’s technology ecosystem and focus on owning technology, not just building it for others. Vembu pointed to China’s homegrown platforms, including Baidu and WeChat, as examples of how investing in domestic technology can create globally competitive businesses. He also warned that AI could significantly disrupt India’s software services industry, estimating that AI already writes better code than 60–70% of software engineers. He urged India to build foundational technologies and prepare for a changing software economy. His message: India must move beyond providing engineering talent to building and owning the technologies of the future. Read more: https://t.co/0KC6VZAQeh #TechSparks2026 #SridharVembu #Zoho #AI #IndianStartups #Technology
- Sep 18, 20264.9x their median
.@TataElectronics has announced five strategic partnerships spanning key parts of India’s semiconductor value chain, from wafer fabrication and raw materials to advanced packaging and talent development. The partnerships include: - Nexperia: Wafer fabrication, assembly and testing - Fujifilm: Semiconductor materials and high-purity chemicals - Besi: Advanced packaging technologies - SCL: Chip design, process technology and localisation - Gati Shakti Vishwavidyalaya: Semiconductor skilling and workforce development The agreements come as Tata Electronics builds its 300mm semiconductor fab in Dholera, Gujarat, and an assembly and test facility in Jagiroad, Assam. Together, the deals span manufacturing, materials, packaging, technology, localisation and talent as Tata Electronics works to build a more integrated semiconductor ecosystem in India. Read more: https://t.co/GDjI1lxPvW #TataElectronics #Semiconductors #SemiconductorIndustry #IndiaTech
- Sep 19, 20264.4x their median
Odisha has announced plans for an 870-acre ‘Odisha Silicon Valley’ at Naraj near Cuttack, as the state received semiconductor and electronics investment proposals worth around ₹23,600 crore at SEMICON India 2026. The proposals could generate around 6,100 jobs, while the state has also approved a ₹452-crore integrated power electronics hub at IIT Bhubaneswar and signed an LoI with QuadQuantum for a silicon carbide substrate wafer facility. Odisha has so far approved five semiconductor projects worth ₹10,899 crore, expected to create more than 4,500 direct jobs and 16,000 indirect jobs. The state is also offering additional fiscal support of up to 25% of eligible capex for projects approved under the India Semiconductor Mission. Read more: https://t.co/onmrJwr9cK #Odisha #Semiconductors #SiliconValley #ChipManufacturing #SEMICONIndia #Electronics #Investments #MakeInIndia
- Sep 5, 20264.1x their median
.@WhatsApp is adding another everyday utility to its India platform. The @Meta-owned messaging app has launched Bill Payments, allowing users to pay electricity, gas, water, FASTag, insurance and other bills without leaving the app. Powered by Bharat Connect (BBPS), the feature covers 22,722 billers across 30 categories and is being rolled out across India in the coming weeks. Users can also view upcoming bills, track past payments and manage multiple accounts under the same biller. The move further expands WhatsApp’s push to bring more everyday services into its messaging platform. Read more: https://t.co/i2bWiunIfs #WhatsApp #DigitalPayments #BharatConnect #BBPS #Fintech #IndiaTech #DigitalIndia #TechNews
- Oct 19, 20263.9x their median
At #TechSparks2026, @aeos_official Founder and CEO @waiting4_asi joined YourStory Founder and CEO @SharmaShradha for a fireside chat on personal branding, virality and navigating change in the age of AI. Mayya shared how facing online backlash helped him become more confident in expressing his views, emphasising that creators need the courage to stand apart and embrace authenticity. He also highlighted the importance of reinvention, arguing that founders must be willing to pivot as technology, platforms and audience expectations evolve. On virality, his advice was simple: understand what people care about and find new ways to connect with it. Read more: https://t.co/W2FNMA8QLD #TechSparks2026 #VarunMayya #AEOS #PersonalBranding #AI #Startups
- Sep 19, 20263.3x their median
.@SemiconIndia CEO Amitesh Kumar Sinha has proposed bringing Semicon India, Bharat Electronics Manufacturing and Export Summit, and India Mobile Congress together in the same city and around the same location. The events would retain their individual identities while allowing companies and participants to move between them, potentially creating greater collaboration across semiconductors, electronics manufacturing and telecom. The proposal, discussed at Semicon India 2026, is aimed at creating a more coordinated industry platform. For now, it remains a proposal and has not been formally announced as a plan. Read more: https://t.co/qFKKVlH7B2 #SemiconIndia #IndiaSemiconductorMission #Semiconductors #Electronics #Telecom #IndiaMobileCongress
- Sep 11, 20263.1x their median
Meet Beast — India's first electric tractor, built from scratch. No diesel. No compromise. 🚜⚡ But here's what makes it genuinely different: it's not just one tractor; it's one platform (https://t.co/vV9FYT1PS4) powering an entire range of machines: sprayers, loaders, and more. @sriharsha_space and Shubhangi Mishra break it all down: the tech behind Beast, why they built the platform before the product, and what it actually means for a farmer's bottom line. This is the kind of ambition fueling India's New Tech Order. Watch the full video👆 Want to meet the founders building India's frontier tech, in person? Join us at: 📍 @_TechSparks 2026 | Oct 13-15 | Taj Yeshwantpur, Bengaluru 🎟️ Get your tickets now: https://t.co/f6FUtzyh3W @BullworkEV
- Oct 13, 20262.7x their median
"You cannot be a superstar if the majority of people are not along with you." That was the powerful message from Founder & CEO of YourStory and @BharatProjectCo, @SharmaShradha as she opened the 17th edition of #TechSparks. After 19 years of @YourStory, her conviction remains clear: India's progress cannot be measured by individual success alone. We are fortunate to be in rooms where ideas find capital, opportunities, and people who believe in them. But millions of Indians with the same aspirations aren't in those rooms. And that should make every founder think. What kind of India are you helping create? Decide. Define. Develop your context. Build your own perspective. Find your conviction. Then challenge the status quo. Because as Shradha reminded us, the greatest fulfilment comes not from how far we go alone, but from the possibilities we create for others. The New Tech Order must be inclusive. Otherwise, what makes it new? #TechSparks2026
- Oct 19, 20262.6x their median
.@zerodha has begun rolling out US stock investing in beta to select users through its Kite platform, routing transactions via India INX Global Access at GIFT City’s IFSC. Here are five things investors should know: - Market access: Around 2,000 US stocks and 1,000 ETFs. - Brokerage: 0.1% per order, with a minimum of $0.01 and a cap of $10. - Currency conversion: Foreign exchange markup of 0.5%–1.2% above the RBI reference rate. - Fractional investing: Allows investors to buy fractions of eligible stocks. - Eligibility: Available to eligible resident Indian individuals; NRIs and non-individual accounts are excluded. The move comes as Indian investment platforms expand access to overseas markets. #Zerodha #USStocks #StockMarket #Investing #IndianFintech
- Sep 3, 20262.6x their median
Indian AI startup Rilo has been acquired by @Adobe, marking the second acquisition of an Indian tech startup by the global design software giant. Founded in 2025 by @iitbombay alumni Georgi Boby and Dhruv Jaglan, Rilo builds AI agents that help enterprises gain go-to-market insights, including competitor tracking and buying-signal alerts. The startup had raised $1M from Peak XV, DeVC and Day Zero Ventures and had crossed 10,000 users within months of launching. Rilo will now join Adobe, with its AI capabilities expected to strengthen the company’s customer experience and marketing tools. Read more: https://t.co/dmcvc2GyOl #Adobe #Rilo #AI #Startups #IndianStartups #ArtificialIntelligence
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 16 interactions against 276K followers, an engagement rate of 0.006%. Measured over 43 original posts, its engagement rate beats 18% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.4K times each, and 1.13% of those impressions turn into an interaction. That is about 0.511% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 06:00 UTC, and Wednesday is the busiest day of the week. Of the 43 posts sampled, 100% carry an image or video and 28% link out. The account's strongest tracked post pulled 346 interactions, about 22x its own typical post. Recurring topics include #techsparks2026, #yourstory, #ai.
- What is YourStory's engagement rate on X?
- YourStory (@YourStoryCo) has an engagement rate of 0.006%, based on the median interactions across 43 original posts from the last 30 days against 276,383 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, YourStory sits above the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @YourStoryCo have real engagement?
- Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @YourStoryCo post?
- Most posts go out around 06:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.