Yellowstone National Park engagement report
@YellowstoneNPS - 1.0M followers on X
Measured over 12 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 415 interactions against 1.0M followers, an engagement rate of 0.04%. Measured over 12 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.30% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 2.2K interactions, about 5.3x its own typical post.
Measured over 12 original posts from a 30-day window, last computed on October 25, 2026. Recurring tag: #teamyellowstone.
Compared with accounts its own size
Yellowstone National Park's engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.04%, Yellowstone National Park sits above the 25th percentile of the 205,048 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 83% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 83% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 785 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 10, 20265.3x their median
Have you ever heard this sound while visiting the park in the fall? If you have, you witnessed the bugle of a bull elk during their rut or mating season! Each bull's bugle is different and acts as a calling card to females, letting them know that a strong mate is in the area. Their bugles can carry for miles and serve a dual purpose of warning other bulls to stay away from the area. While in the park, remember to keep 25 yards away from elk. Males are especially aggressive and protective of their territory right now, and they will not hesitate to charge you if they feel threatened. Elk can run up to 40 miles an hour, so it's important to always be aware of your surroundings. If an elk charges, retreat! Video description: a bull elk with large antlers bugles and chases after a cow elk through sagebrush.
- Jun 26, 20263.8x their median
(NEWS RELEASE) A 12-year-old visitor was injured by a bison in Yellowstone National Park on June 26 at approximately 9:15 a.m. The incident occurred near Mud Volcano, just north of Fishing Bridge. The visitor sustained injuries, and emergency medical personnel transported them to a nearby hospital. The incident remains under investigation. Remember, animals in Yellowstone are wild and can be dangerous. Wild animals can be aggressive when people do not respect their space. Visitors are responsible for staying at least 25 yards away from all large animals, including bison, elk, bighorn sheep, deer, moose and coyotes, and at least 100 yards away from bears, wolves and cougars. If wildlife approach you, move away to maintain the required distance. Never approach, touch, feed or crowd wildlife, even if an animal appears calm. Bison have injured more people in Yellowstone than any other animal. They are unpredictable, can run three times faster than humans and will defend their space when threatened.
- Jun 21, 20263.2x their median
Happy Summer Solstice! Today in Yellowstone, we experience just shy of 7 hours more daylight than on the winter solstice in December. How are you commemorating the longest day of the year? https://t.co/OPexNoMW77
- Aug 13, 20263.2x their median
Did you know the Grand Canyon of the Yellowstone is roughly 20 miles long? This impressive canyon was formed by erosion as the Yellowstone River flowed over progressively softer, less resistant rock, and that process still continues today. The multi-hued rocks of the canyon result from the hydrothermally altered rhyolite and sediments. Look closely at dark orange, brown, and green areas near the river for still-active hydrothermal features!
- Aug 15, 20262.8x their median
When the air over the mountains is hazy with distant wildfire smoke, the grass has turned a crunchy brown, and most of the wildflowers have gone to seed, another colorful show awaits: fireweed. It’s hard to miss with tall, straight, stems and bright pink blooms. It will still be conspicuous in autumn when the green leaves have turned crimson and pink blooms have changed to thousands of white fluffy seeds blowing in the breeze. 👉 For more late-blooming Yellowstone wildflowers, check out: https://t.co/s5dsivHLBC
- Aug 20, 20262.8x their median
Grand Prismatic Spring is known for its vivid colors, but have you ever wondered what causes those colorful hues? It's all thanks to the heat-loving bacteria that call the spring home! Microscopic organisms called thermophiles (“thermo” for heat, “phile” for lover) thrive in these extreme habitats. Different types of thermophiles thrive in different conditions that depend on water temperature, pH level, and chemistry in the hot springs. Each color in Grand Prismatic Spring indicates a different species of thermophile that is thriving in its perfect type of environment. 👉 Learn more about these fascinating organisms that live in some of the hottest environment on Earth at: https://t.co/SUoa1UEnUu Photos (NPS / Jacob W. Frank): 1) Overview of Grand Prismatic Spring; 2) A closer look at a bacterial mat at Grand Prismatic Spring.
- Sep 27, 20262.7x their median
Not to sound alarmist, but WINTER IS COMING! ❄️ There are only a few more weeks until most park roads close to vehicles on Nov. 1 for the winter season. The only road open year-round to vehicles is from the North Entrance at Gardiner, Montana, to the Northeast Entrance in Silver Gate/Cooke City, Montana. Until most roads officially close on Nov. 1, snow and dangerous driving conditions can cause temporary road closures. So, be sure to check the status of park roads before you venture to the park: ✅ View our live road status map at: https://t.co/IxQq7d8iRQ, ✅ Call (307) 344-2117 for recorded road information, or ✅ Sign up to receive Yellowstone road alerts on your mobile phone by texting 82190 to 888-777 (an automatic text reply will confirm receipt and provide instructions).
- Jul 30, 20262.6x their median
Pikas may be small, but they sure are mighty! They are one of few mammal species in the Lower 48 that can survive their entire lives above tree line in high-alpine, rocky terrain. Though they look like rodents, they're actually more closely related to rabbits and hares and only eat plants. In late summer, you might see them working diligently to gather mouthfuls of vegetation to sustain them through winter. Listen for their distinct high-pitched calls - one of the most recognizable indicators of active pika habitat! NPS Photo / Jacob W. Frank
- Jul 12, 20262.5x their median
Can't help it, we're suckers for a beautiful sunrise! 😍 Photo: sunrise over Sheep Mountain https://t.co/BvrfPnQ6uQ
- Jun 30, 20261.9x their median
Hello, summer? Are you there? 🧐 It may be almost July, but that doesn't stop the occasional snowstorm in Yellowstone. If you visited the park this week, you may have been surprised to experience snowfall. Since most of the park lies at an elevation of 6,000 feet (1,829 m) above sea level or higher, unpredictability characterizes our weather around here! No matter when you visit, bring a warm jacket, rain gear, and lots of layers. 👉 Be sure to check the weather forecast before you arrive: https://t.co/QLb94DQ3tX
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 415 interactions against 1.0M followers, an engagement rate of 0.04%. Measured over 12 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 2.30% of those impressions turn into an interaction. That is about 1.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.67 post a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video and 83% link out. The account's strongest tracked post pulled 2.2K interactions, about 5.3x its own typical post.
- What is Yellowstone National Park's engagement rate on X?
- Yellowstone National Park (@YellowstoneNPS) has an engagement rate of 0.04%, based on the median interactions across 12 original posts from the last 30 days against 1,027,486 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.04%, Yellowstone National Park sits above the 25th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @YellowstoneNPS have real engagement?
- Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @YellowstoneNPS post?
- Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.67 posts per day across the measured window.