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New York Yankees engagement report

@Yankees - 4.1M followers on X

Measured over 244 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.049%
of 4.1M followers
Per impression
1.58%
125K views on a typical post
Reach
3.09%
of its followers see a post
Typical post
2.0K
interactions (median)
Saved
0.014%
18 bookmarks on a typical post
Posting rate
8.8/day
active 80% of days
Peak time
02:00 UTC
Sunday

A typical post picks up 2.0K interactions against 4.1M followers, an engagement rate of 0.049%. Measured over 244 original posts, its engagement rate beats 74% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 125K times each, and 1.58% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 244 posts sampled, 89% carry an image or video and 6% link out. The account's strongest tracked post pulled 11K interactions, about 5.6x its own typical post. Recurring topics include #repbx, #playersweekend, #fridaynightbaseball.

Measured over 244 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #repbx, #playersweekend, #fridaynightbaseball.

Compared with accounts its own size

New York Yankees's engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 70% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.049%, New York Yankees sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 16, 20265.6x their median

    STATEMENT FROM THE NEW YORK YANKEES: “The New York Yankees mourn the passing of Tommy John, who was a bedrock of our rotation during his time in pinstripes and a longtime favorite of Yankees fans. While his incredible longevity and post-surgery achievements changed the fortunes and trajectory of countless athletes around the world, it also overshadowed his excellence as a pitcher, which included consecutive 20‑win seasons with the Yankees. We pause to remember the totality of his legacy — his competitiveness and skill, his penchant for conversation, his kind and gracious nature, and his stature as an athletic and medical pioneer. The Yankees extend our deepest condolences to his family and friends, including wife, Cheryl, daughter, Tamara, and sons Tommy III and Travis. We also keep his son Taylor in our hearts.”

    9.2K1.6K196135432K viewsView on X
  • Aug 8, 20264.5x their median

    New album cover? #RepBX https://t.co/Njg82C2QuC

    8.3K5174956479K viewsView on X
  • Aug 30, 20263.8x their median

    Sweet 16. #RepBX https://t.co/cLEfSwDtJ6

    5.9K1.3K146246151K viewsView on X
  • Aug 29, 20263.5x their median

    Type Schlitt. https://t.co/zOgT1X7JV0

    6.4K5534025114K viewsView on X
  • Aug 26, 20263.4x their median

    Before tonight’s game, we held a moment of silence to remember country music icon Dolly Parton 💙 Dolly’s music, compassion, and generosity touched the hearts of millions, and she will be greatly missed. We send our condolences to her loved ones. https://t.co/1uZEIsVYa8

    6.0K6103017117K viewsView on X
  • Aug 13, 20263.2x their median

    Series W. Signed, SEAled, delivered. #RepBX https://t.co/AbQVH5Mhbq

    5.3K8639072132K viewsView on X
  • Aug 12, 20263.1x their median

    Starting the Series with a Dub. #RepBX https://t.co/oKPGQlXin8

    5.1K7686961136K viewsView on X
  • Aug 11, 20262.9x their median

    Makin' it look easy. @georgelombardjr 😮‍💨 https://t.co/nWL4AwQDp5

    5.2K5057376367K viewsView on X
  • Aug 22, 20262.9x their median

    Best way to start the weekend 👊 #RepBX https://t.co/YFBPxNlVE5

    4.7K7968183129K viewsView on X
  • Aug 29, 20262.9x their median

    Won-and-0. #RepBX https://t.co/SQYpeZO033

    4.6K894102102131K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#repbx#playersweekend#fridaynightbaseball#deltacleansweep#qotd

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.0K interactions against 4.1M followers, an engagement rate of 0.049%. Measured over 244 original posts, its engagement rate beats 74% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 125K times each, and 1.58% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 02:00 UTC, and Sunday is the busiest day of the week. Of the 244 posts sampled, 89% carry an image or video and 6% link out. The account's strongest tracked post pulled 11K interactions, about 5.6x its own typical post. Recurring topics include #repbx, #playersweekend, #fridaynightbaseball.

What is New York Yankees's engagement rate on X?
New York Yankees (@Yankees) has an engagement rate of 0.049%, based on the median interactions across 244 original posts from the last 30 days against 4,054,698 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.049%, New York Yankees sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Yankees have real engagement?
Its engagement rate beats 74% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Yankees post?
Most posts go out around 02:00 UTC, and Sunday is its busiest day, at roughly 8.8 posts per day across the measured window.

Keep going

New York Yankees (@Yankees) Engagement Rate - 0.049% | PlayerSells