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Yale University engagement report

@Yale - 763K followers on X

Measured over 37 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.008%
of 763K followers
Per impression
0.631%
9.8K views on a typical post
Reach
1.29%
of its followers see a post
Typical post
62
interactions (median)
Saved
0.051%
5 bookmarks on a typical post
Posting rate
1.27/day
active 100% of days
Peak time
14:00 UTC
Monday

A typical post picks up 62 interactions against 763K followers, an engagement rate of 0.008%. Measured over 37 original posts, its engagement rate beats 31% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.8K times each, and 0.631% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 89% link out. The account's strongest tracked post pulled 286 interactions, about 4.6x its own typical post.

Measured over 37 original posts from a 30-day window, last computed on August 31, 2026. Recurring tag: #yale2030.

Compared with accounts its own size

Yale University's engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Yale University sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 28, 20264.6x their median

    Climate change is reshaping the spread of one of the world’s deadliest infectious diseases. A new Yale-led study found that rising temperatures and extreme rainfall are likely increasing childhood malaria in cooler parts of East and Southern Africa, while reducing risk in hotter regions. At the same time, efforts to eradicate malaria have overwhelmingly countered climate change’s overall impact so far. Explore the @YaleSPH findings: https://t.co/CVeFLNt7KU

    1838018515K viewsView on X
  • Aug 27, 20263.6x their median

    While testing MOTHRA, a powerful new Yale-led telescope built to detect some of the faintest structures in the universe, researchers captured an extraordinary view of the Helix Nebula. The observations revealed dozens of shock waves as material from a dying star breaks apart and mixes back into the galaxy, offering a rare look at how the universe recycles the building blocks of future stars and planets. Take a closer look: https://t.co/T7dSiQoy3A

    1664112213K viewsView on X
  • Aug 24, 20262.1x their median

    The Class of 2030 gathered Monday for Opening Assembly, marking the official start of their Yale College education. President Maurie McInnis and Dean Pericles Lewis welcomed the newest Bulldogs and their families, and the Yale Glee Club led students in the tradition of singing “Bright College Years.” “Yale is a place where you are free to be uncertain,” McInnis told the class. “Uncertainty propels the search for knowledge, because there would be no learning without uncertainty.” Welcome, Yale College Class of 2030. #Yale2030

    115170114K viewsView on X
  • Aug 25, 20262.1x their median

    On Monday, Yale greeted its newest undergraduate and graduate students during two traditions on Cross Campus, the Yale College Opening Assembly and Graduate School of Arts and Sciences Matriculation. Across both ceremonies, students heard messages encouraging them to embrace uncertainty, stay curious, and lean on the community around them. See how Yale welcomed its newest students: https://t.co/vziqtZicky

    111156015K viewsView on X
  • Aug 7, 20261.9x their median

    Look up the next time you walk across campus. You might spot an owl clutching a textbook, a court jester blindfolding the figure of justice, or a bulldog presiding as judge from a rooftop. Yale's gargoyles and grotesques have been keeping watch for generations, and most people walk right past them every day. Learn about these stories carved in stone: https://t.co/7YGBiNQxF9

    98157012K viewsView on X
  • Jul 31, 20261.9x their median

    Americans are living longer than ever. Yale Law School's Samuel Moyn argues that's had an unexpected consequence: a massive transfer of political power and wealth to older Americans, at the expense of the young. In his new book, "Gerontocracy in America," Moyn backs that argument with data and proposes some striking remedies: https://t.co/1FvbXvqLSq @YaleLawSch

    812311418K viewsView on X
  • Aug 23, 20261.8x their median

    Move-in day, rain or shine. A rainy morning gave way to sunshine as members of the Yale College Class of 2030 arrived on campus and began settling into their new home. Welcome to Yale! #Yale2030 https://t.co/5UdZKAissS

    95123316K viewsView on X
  • Aug 8, 20261.7x their median

    Three to Read is a new Yale News summer series in which faculty from across the university share at least three books worth picking up this summer. Bioengineer Anjelica Gonzalez offers picks spanning reimagined Greek mythology, a Pulitzer Prize finalist about friendship and mental illness, and a book on leadership that reinforces the lesson that success requires risk, failure, and resilience. Explore her recommendations: https://t.co/Pz9fRBtqqr More faculty picks coming this summer. 📚

    771811112K viewsView on X
  • Jul 26, 20261.7x their median

    When Ann O'Neill experienced a stillbirth in 2018, a review found a critical abnormality had been missed: a very small placenta. A new Yale study supports her push for routine placental measurement, finding a simple 30-second handheld ultrasound test is nearly as accurate as the current gold standard. About 21,000 stillbirths occur in the U.S. each year. Read about the study: https://t.co/vCnyXsN6S3

    78222115K viewsView on X
  • Jul 28, 20261.6x their median

    That backyard bird feeder might be doing more than attracting songbirds. Yale wildlife ecologist Nyeema Harris breaks down why encounters with bears and coyotes are on the rise, and some simple habits that help keep both people and animals safe. See her tips: https://t.co/AMJ6iuE5ez

    75187012K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#yale2030

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 62 interactions against 763K followers, an engagement rate of 0.008%. Measured over 37 original posts, its engagement rate beats 31% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.8K times each, and 0.631% of those impressions turn into an interaction. That is about 1.29% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video and 89% link out. The account's strongest tracked post pulled 286 interactions, about 4.6x its own typical post.

What is Yale University's engagement rate on X?
Yale University (@Yale) has an engagement rate of 0.008%, based on the median interactions across 37 original posts from the last 30 days against 762,560 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Yale University sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Yale have real engagement?
Its engagement rate beats 31% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Yale post?
Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 1.27 posts per day across the measured window.

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