Yale University engagement report
@Yale - 764K followers on X
Measured over 36 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 74 interactions against 764K followers, an engagement rate of 0.01%. Measured over 36 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.0K times each, and 0.926% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video and 89% link out. The account's strongest tracked post pulled 498 interactions, about 6.7x its own typical post.
Measured over 36 original posts from a 30-day window, last computed on September 29, 2026.
Compared with accounts its own size
Yale University's engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Yale University sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 89% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 89% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 422 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 2, 20266.7x their median
First day of fall semester classes at Yale. Good luck, Bulldogs! https://t.co/7Ync2Teaop
- Aug 28, 20263.8x their median
Climate change is reshaping the spread of one of the world’s deadliest infectious diseases. A new Yale-led study found that rising temperatures and extreme rainfall are likely increasing childhood malaria in cooler parts of East and Southern Africa, while reducing risk in hotter regions. At the same time, efforts to eradicate malaria have overwhelmingly countered climate change’s overall impact so far. Explore the @YaleSPH findings: https://t.co/CVeFLNt7KU
- Aug 27, 20263.0x their median
While testing MOTHRA, a powerful new Yale-led telescope built to detect some of the faintest structures in the universe, researchers captured an extraordinary view of the Helix Nebula. The observations revealed dozens of shock waves as material from a dying star breaks apart and mixes back into the galaxy, offering a rare look at how the universe recycles the building blocks of future stars and planets. Take a closer look: https://t.co/T7dSiQoy3A
- Sep 6, 20262.0x their median
What happens when middle schoolers get a week to explore science at Yale? This summer, students from New Haven and surrounding communities spent a week at Yale’s Wright Lab building and programming their own robots, experimenting with 3D printing, and getting a hands-on introduction to particle physics and other areas of science. Read more about the program from @yalewrightlab: https://t.co/gZ357fLrTR
- Sep 19, 20261.9x their median
What makes a statesman different from any other political leader? In his new book, Yale political scientist Steven Smith explores an idea that has shaped political thought for centuries but, he argues, has faded from public life. In a conversation with Yale News, Smith discusses what statesmanship looks like, why it matters, and whether it can be revived: https://t.co/iSsk5YzCEH
- Aug 25, 20261.8x their median
On Monday, Yale greeted its newest undergraduate and graduate students during two traditions on Cross Campus, the Yale College Opening Assembly and Graduate School of Arts and Sciences Matriculation. Across both ceremonies, students heard messages encouraging them to embrace uncertainty, stay curious, and lean on the community around them. See how Yale welcomed its newest students: https://t.co/vziqtZicky
- Aug 24, 20261.8x their median
The Class of 2030 gathered Monday for Opening Assembly, marking the official start of their Yale College education. President Maurie McInnis and Dean Pericles Lewis welcomed the newest Bulldogs and their families, and the Yale Glee Club led students in the tradition of singing “Bright College Years.” “Yale is a place where you are free to be uncertain,” McInnis told the class. “Uncertainty propels the search for knowledge, because there would be no learning without uncertainty.” Welcome, Yale College Class of 2030. #Yale2030
- Aug 7, 20261.6x their median
Look up the next time you walk across campus. You might spot an owl clutching a textbook, a court jester blindfolding the figure of justice, or a bulldog presiding as judge from a rooftop. Yale's gargoyles and grotesques have been keeping watch for generations, and most people walk right past them every day. Learn about these stories carved in stone: https://t.co/7YGBiNQxF9
- Jul 31, 20261.6x their median
Americans are living longer than ever. Yale Law School's Samuel Moyn argues that's had an unexpected consequence: a massive transfer of political power and wealth to older Americans, at the expense of the young. In his new book, "Gerontocracy in America," Moyn backs that argument with data and proposes some striking remedies: https://t.co/1FvbXvqLSq @YaleLawSch
- Sep 20, 20261.6x their median
Climate Week NYC is here. 🌏 Through Sept. 27, members of the Yale community will join partners from around the world in New York City for conversations and events, including a two-day summit hosted by Yale Planetary Solutions. Follow along with Yale @ Climate Week NYC and explore the people, research, and sustainability efforts helping shape the conversation at Yale and beyond: https://t.co/GXrVZ2c6Q0 #ClimateWeekNYC #YaleClimateWeek
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 74 interactions against 764K followers, an engagement rate of 0.01%. Measured over 36 original posts, its engagement rate beats 33% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 8.0K times each, and 0.926% of those impressions turn into an interaction. That is about 1.05% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Monday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video and 89% link out. The account's strongest tracked post pulled 498 interactions, about 6.7x its own typical post.
- What is Yale University's engagement rate on X?
- Yale University (@Yale) has an engagement rate of 0.01%, based on the median interactions across 36 original posts from the last 30 days against 763,747 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Yale University sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Yale have real engagement?
- Its engagement rate beats 33% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Yale post?
- Most posts go out around 15:00 UTC, and Monday is its busiest day, at roughly 1.2 posts per day across the measured window.