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ヤマザキビスケット【公式】 engagement report

@YBC_jp - 499K followers on X

Measured over 22 original posts from a 30-day window, last computed on October 21, 2026.

Engagement

Top 10% for its size
Per follower
4.18%
of 499K followers
Per impression
20.1%
104K views on a typical post
Reach
20.8%
of its followers see a post
Typical post
21K
interactions (median)
Saved
0.055%
57 bookmarks on a typical post
Posting rate
2/day
active 73% of days
Peak time
01:00 UTC
Tuesday

A typical post picks up 21K interactions against 499K followers, an engagement rate of 4.18%. Measured over 22 original posts, its engagement rate beats 100% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 104K times each, and 20.1% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 100% carry an image or video and 77% are part of a thread. The account's strongest tracked post pulled 33K interactions, about 72x its own typical post. Recurring topics include #チップスター, #綾奏, #ルヴァンカップ.

Measured over 22 original posts from a 30-day window, last computed on October 21, 2026. Recurring tags: #チップスター, #綾奏, #ルヴァンカップ.

Compared with accounts its own size

ヤマザキビスケット【公式】's engagement rate beats 100% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 100% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 4.18%, ヤマザキビスケット【公式】 sits above the 90th percentile of the 204,880 accounts in this comparison. That places it in the top 10% band, which runs 2.55% to 82.4%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 170 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 7, 202672x their median

    🎉ありがとう🎉 発売50周年記念 🌟🎋今日7月7日はチップスターの日🎋🌟 みんなで楽しんでね🎁✨ 応募方法 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/8 9:59 迄にRP 3⃣当選者にはDMが届く 🎯Wチャンス🎯 『7月7日はチップスターの日』 と 『あなたの願い事』をつけて 7/8 9:59までにリプライ💬 https://t.co/8OYVMXblh0

    5.8K24K2.4K232950K viewsView on X
  • Jul 18, 202669x their median

    ✨毎日抽選 2日目✨ / フォロー✅&リポスト🔃で! チップスターS 計10本が当たる🎊 \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/19 9:59 迄にRP 3⃣当選者にはDMが届く 🎁Wチャンス🎁 『#チップスターで星に願いを』と 『あなたの願い事』をつけて 7/19 9:59までにリプライ💬 https://t.co/q3kPn11WXY

    5.4K24K2.2K243242K viewsView on X
  • Jul 6, 202666x their median

    🎉毎日参加 あと1日🎉 明日🌟🎋7月7日はチップスターの日🎋🌟 参加して50名に食べくらべセットをお届け🎁✨ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/7 9:59 迄にRP 3⃣当選者にはDMが届く 🎯Wチャンス🎯 『7月7日はチップスターの日』 と 『あなたの願い事』をつけて 7/7 9:59までにリプライ💬 https://t.co/lQVYZUKwq7

    5.5K22K2.1K1771.2M viewsView on X
  • Jul 29, 2026

    🎋毎日抽選 11日目🎋 / 下鴨神社⛩️で”ご祈祷済み”の チップスターをゲットしよう🤩✨ \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/30 9:59 迄にRP 3⃣当選者にはDMが届く 🌟Wチャンス🌟 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/30 9:59までにリプライ💬 https://t.co/zNMOpR2ehC

    5.3K23K1.8K174282K viewsView on X
  • Oct 8, 2026

    🧀フォロー&リポストで当たる!🧀 / まるでチップスター⁉ チップスター型水筒を合計24名様に🎁✨ \ 応募方法 1⃣@YBC_jpをフォロー 2⃣この投稿を 10/9 9:59 迄にRP 3⃣当選者にはDMが届く 🌟チップスター×エアリアル🌟 チップスターL チェダーチーズ味 現在発売中!お店でみつけてね~😋 https://t.co/9XaNI2XzMp

    6.1K23K21688308K viewsView on X
  • Jul 20, 202664x their median

    🎋毎日抽選 4日目🎋 / 星への願い奉納キャンペーン! チップスターが当たるよ~🎁✨ \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/21 9:59 迄にRP 3⃣当選者にはDMが届く 🎯Wチャンス🎯 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/21 9:59までにリプライ💬 https://t.co/OCb76sLQAR

    4.9K23K1.7K173198K viewsView on X
  • Jul 23, 202664x their median

    🌟🎋毎日抽選 7日目🎋🌟 / ”ご祈祷済み”のチップスターを セットにして合計30名様に🎁✨ \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/24 9:59 迄にRP 3⃣当選者にはDMが届く 🎯Wチャンス🎯 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/24 9:59までにリプライ💬 https://t.co/B4w0ijqUMz

    5.0K22K1.8K129452K viewsView on X
  • Jul 30, 2026

    🎋本日!キャンペーン最終日!🎋 / フォロー&リポストでプレゼント🎁✨ ”うすしお味”はご祈祷済み😌 \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/31 9:59 迄にRP 3⃣当選者にはDMが届く 🌈Wチャンス🌈 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/31 9:59までにリプライ💬 https://t.co/naM4xCIQSL

    5.0K22K1.8K140475K viewsView on X
  • Jul 25, 2026

    🌟🎋毎日抽選 8日目🎋🌟 / ”ご祈祷済み”のチップスターを セットにして合計30名様に🎁✨ \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/26 9:59 迄にRP 3⃣当選者にはDMが届く 🎯Wチャンス🎯 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/26 9:59までにリプライ💬 https://t.co/KOMSYv0DHE

    5.0K22K1.7K135171K viewsView on X
  • Jul 27, 2026

    🌟🎋星への願い奉納キャンペーン🎋🌟 / フォロー&リポストでプレゼント🎁✨ ”うすしお味”はご祈祷済み😌 \ 1⃣@YBC_jpをフォロー 2⃣この投稿を 7/28 9:59 迄にRP 3⃣当選者にはDMが届く 🌈Wチャンス🌈 『チップスターで星に願いを』と 『あなたの願い事』をつけて 7/28 9:59までにリプライ💬 https://t.co/SyRuydUFnD

    4.9K22K1.9K145412K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#チップスター#綾奏#ルヴァンカップ#ヤマザキビスケット#くるくるわくわくピコラ50thキャンペーン

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 21K interactions against 499K followers, an engagement rate of 4.18%. Measured over 22 original posts, its engagement rate beats 100% of 20,444 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 104K times each, and 20.1% of those impressions turn into an interaction. That is about 20.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 01:00 UTC, and Tuesday is the busiest day of the week. Of the 22 posts sampled, 100% carry an image or video and 77% are part of a thread. The account's strongest tracked post pulled 33K interactions, about 72x its own typical post. Recurring topics include #チップスター, #綾奏, #ルヴァンカップ.

What is ヤマザキビスケット【公式】's engagement rate on X?
ヤマザキビスケット【公式】 (@YBC_jp) has an engagement rate of 4.18%, based on the median interactions across 22 original posts from the last 30 days against 498,712 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 4.18%, ヤマザキビスケット【公式】 sits above the 90th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @YBC_jp have real engagement?
Its engagement rate beats 100% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @YBC_jp post?
Most posts go out around 01:00 UTC, and Tuesday is its busiest day, at roughly 2 posts per day across the measured window.

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