Business engagement report
@XBusiness - 1.4M followers on X
Measured over 13 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 247 interactions against 1.4M followers, an engagement rate of 0.017%. Measured over 13 original posts, its engagement rate beats 43% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 0.751% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 62% carry an image or video and 38% link out. The account's strongest tracked post pulled 20K interactions, about 53x its own typical post.
Measured over 13 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Business's engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.017%, Business sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jun 22, 202653x their median
Lionel Messi extends his record: 18 @FIFAWorldCup goals! 👏 https://t.co/IAPTGfo056
- Jul 30, 202623x their median
I have a new job. I will now lead Global Brand Strategy for McDonald's. For those who do not know me, I use @X to share news and behind the scenes about the brand, but more importantly to get live feedback and hear from fans directly. The good, the bad, the not good enough yet. I mostly heard from US fans in the past - thank you. Of course, I want this to continue, but now I also want to get insights and feedback from McDonald's fans all around the world, whether you're in Japan, China or really anywhere! Please feel free to comment and say hi! I speak French, English and Spanish, but you can reply to me in any language if easier for you and I will use the translation tool from Grok. If you think the feedback won't make a difference, I can tell you the return of the Snack Wrap, Szechuan sauce, Hi-C or the come back of the Changeables Happy Meal in the US all happened because of what we've heard here. I will also share more campaigns from countries around the world in the near future. If you have never come across my profile before, I started my career at McDonald's in France as an intern and joined the US market as a Social Media Manager in February 2020. First mission was to reset our social media strategy and make us a modern brand. I then took over all US campaigns starting in 2024 with cool moments like the return of the Snack Wrap, Kai Cenat Chicken Big Mac, Minecraft, KPOP Demon Hunters and other fun things. Thank you to everyone here who's ever interacted with me. Grateful for the feedback and advices we get here everyday. I aspire to be a decent marketer and a CMO one day, and every time I get to read one of your comments, I feel like it is getting me closer to that goal.
- Aug 10, 20264.0x their median
https://t.co/ej0QEgyZLR
- Aug 13, 20263.6x their median
When sports and culture collide, the world turns to X. Cristiano Ronaldo’s wedding landed on X and made it 132x louder than the hour before, peaking at 6.45M impressions and 180K engagements and turning the announcement into a global sensation. https://t.co/JN48gCe4C9
- Jul 7, 20263.5x their median
The most-requested feature in X Ads history is almost here. If you know, you know. 👀
- Jul 24, 20263.2x their median
When history happens, it happens here. LeBron James’ signing with the Philadelphia 76ers generated 311K posts in the hour following his announcement on X. https://t.co/9tOdXuVvs4
- Aug 26, 20262.3x their median
Where the game meets the conversation. Introducing NFL Gametime on X, built with the @NFL and designed by SpaceXAI to bring fans and brands closer to the action, with the NFL Timeline, NFL Gametime Hub and more all in one premium destination. https://t.co/YigBSVFqrD
- Aug 25, 20262.2x their median
Tap. Lead. Done. Introducing Lead Gen Ads — instant, frictionless leads right where conversations happen. Reach out to your X Sales Rep for exclusive access today. https://t.co/yxiWwNzAGn
- Aug 5, 20261.7x their median
F1’s popularity is accelerating in the U.S., and X is keeping pace. 🏁 Racing fans are tapped in, driving a +46.34% increase in video views vs. last year. https://t.co/eES9kNjqMi
- Jul 1, 20261.7x their median
That's the power of Premium Business on X. Get priority access to the best handles in our exclusive marketplace. https://t.co/sniNiDyCVD
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 247 interactions against 1.4M followers, an engagement rate of 0.017%. Measured over 13 original posts, its engagement rate beats 43% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 33K times each, and 0.751% of those impressions turn into an interaction. That is about 2.31% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 13 posts sampled, 62% carry an image or video and 38% link out. The account's strongest tracked post pulled 20K interactions, about 53x its own typical post.
- What is Business's engagement rate on X?
- Business (@XBusiness) has an engagement rate of 0.017%, based on the median interactions across 13 original posts from the last 30 days against 1,424,431 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.017%, Business sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @XBusiness have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @XBusiness post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 0.57 posts per day across the measured window.