XBOX México engagement report
@XBOXMexico - 1.6M followers on X
Measured over 71 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 422 interactions against 1.6M followers, an engagement rate of 0.026%. Posts are seen about 33K times each, and 1.27% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video, 11% are part of a thread and 28% link out. The account's strongest tracked post pulled 12K interactions, about 27x its own typical post. Recurring topics include #xboxfanfest, #freeplaydays, #falloutday.
Measured over 71 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #xboxfanfest, #freeplaydays, #falloutday.
Where this sits in the catalog
At 0.026%, XBOX México sits above the 25th percentile of the 204,424 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 20:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 28% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 28% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 127 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 17, 202627x their median
XBOX FanFest Tokyoにサプライズ登場してくださった @Kojima_Hideo さん、ありがとうございました! #XBOXFanFest https://t.co/7J3KZsEF8H
- Oct 7, 202618x their median
Acercándonos al 25 aniversario de XBOX, tenemos que preguntarte, ¿cuál es tu intro favorito? https://t.co/RpkB3Lc1st
- Oct 7, 202616x their median
Cuando crees que Sera finalmente encontró la paz y ya estás haciendo planes para el futuro... 💥💀 https://t.co/RffBNMN8Jq
- Sep 11, 202610x their median
Atento a nuestras redes, pronto te diremos cómo asistir al evento de lanzamiento de Gears of War: E-Day. https://t.co/PqmhdYC6rb
- Sep 1, 20269.8x their median
Todos tenemos un amigo así. https://t.co/a6izqY0nai
- Oct 18, 20267.5x their median
"Cortana, reproduce las mañanitas" Hoy se cumplen 24 años de Xbox México. Gracias, no hubiera sido posible sin esta fantástica comunidad. https://t.co/ctb12LIyGe
- Aug 3, 20266.7x their median
Se siente bien llevar el verde. 💚 #XBOX25 https://t.co/x4ArFKTnxm
- Sep 15, 20266.5x their median
Perdón por llegar tarde, pero va a valer la pena. https://t.co/GKGhUnOzuh
- Jul 31, 20265.8x their median
Recuerda quién eres, Spartan. https://t.co/CCGrixCci1
- Sep 27, 20265.7x their median
Cierra los ojos y dinos a quién te recuerda este video. https://t.co/vjZp9AKNLW
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 422 interactions against 1.6M followers, an engagement rate of 0.026%. Posts are seen about 33K times each, and 1.27% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 20:00 UTC, and Friday is the busiest day of the week. Of the 71 posts sampled, 100% carry an image or video, 11% are part of a thread and 28% link out. The account's strongest tracked post pulled 12K interactions, about 27x its own typical post. Recurring topics include #xboxfanfest, #freeplaydays, #falloutday.
- What is XBOX México's engagement rate on X?
- XBOX México (@XBOXMexico) has an engagement rate of 0.026%, based on the median interactions across 71 original posts from the last 30 days against 1,601,087 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.026%, XBOX México sits above the 25th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @XBOXMexico have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @XBOXMexico post?
- Most posts go out around 20:00 UTC, and Friday is its busiest day, at roughly 3.13 posts per day across the measured window.