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William Samoei Ruto, PhD engagement report

@WilliamsRuto - 7.0M followers on X

Measured over 472 original posts from a 30-day window, last computed on October 24, 2026.

Engagement

Bottom quarter for its size
Per follower
0.004%
of 7.0M followers
Per impression
1.20%
21K views on a typical post
Reach
0.3%
of its followers see a post
Typical post
246
interactions (median)
Saved
0.015%
3 bookmarks on a typical post
Posting rate
15.73/day
active 97% of days
Peak time
11:00 UTC
Thursday

A typical post picks up 246 interactions against 7.0M followers, an engagement rate of 0.004%. Measured over 472 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 1.20% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 472 posts sampled, 65% carry an image or video and 35% link out. The account's strongest tracked post pulled 13K interactions, about 53x its own typical post. Recurring topics include #dangoterefinery, #kenya, #tvetmoiben.

Measured over 472 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #dangoterefinery, #kenya, #tvetmoiben.

Compared with accounts its own size

William Samoei Ruto, PhD's engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 52% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.004%, William Samoei Ruto, PhD sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,491 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video65% of posts+111%+108% to +115%34K
Outbound link35% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 65% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 35% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 206 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 25, 202653x their median

    Toured the Dangote Refinery in Lekki, Lagos State, Nigeria, at the invitation of Dangote Group President and CEO @AlikoDangote ahead of our groundbreaking ceremony for the Dangote East African Refinery in Lamu, Kenya, next week. The refinery in Nigeria is a massive investment with a crude oil refining capacity of 700,000 barrels a day and produces more than 100 million litres of petrol, diesel and aviation fuel every day. The company has built 120km of sea cables to move crude from ships to the refinery. This huge achievement is a testament of what African governments, investors and financial institutions can do together. The refinery whose construction we launch in Kenya next week will be bigger. It will transform the petroleum sector in our country and region, providing fuel reliability and security, scaling up industrialisation and creating 60,000 jobs. When the refinery is completed, spin off industries will emerge, including the production of fertilisers, chemicals, and packaging.

    11K1.8K405161613K viewsView on X
  • Oct 1, 202634x their median

    https://t.co/srwbMKfsBQ

    7.1K879252263923K viewsView on X
  • Sep 26, 202634x their median

    A new chapter begins https://t.co/9fqig9R1LV

    6.6K1.5K203145368K viewsView on X
  • Oct 15, 202632x their median

    https://t.co/XSGoP2YD8E

    6.4K783598116192K viewsView on X
  • Sep 30, 202631x their median

    Together with my brother Aliko Dangote, presided over the groundbreaking ceremony of the Dangote East Africa Petroleum Refinery, a KSh2.2 trillion ($16 billion) mega project set to transform the energy and industrial landscape of Kenya and the region. https://t.co/Vzfexck0fw

    6.3K1.1K176120932K viewsView on X
  • Sep 24, 202627x their median

    Attended the WNBA match between New York Liberty and Atlanta Dream in Brooklyn to support Kenyan-born star Madina Okot. https://t.co/KM67jLvEcv

    5.8K58418047205K viewsView on X
  • Oct 18, 202626x their median

    Handed over keys to 2,157 homeowners at the Pioneer Affordable Housing Project in Eldoret City, Uasin Gishu County. https://t.co/sEVvAzzAGt

    5.2K655288224672K viewsView on X
  • Oct 18, 202625x their median

    https://t.co/LygVMQTqYu

    4.7K527766211737K viewsView on X
  • Sep 27, 202624x their median

    The industrial experience https://t.co/dV5LMov7Wp

    4.8K99710492295K viewsView on X
  • Sep 15, 202623x their median

    The World Athletics Championships are coming home! Our country has won the right to host the 2029 World Athletics Championships, making Kenya the first African nation to stage the premier global athletics competition. This is Kenya’s moment, Africa’s moment and a victory for generations of athletes who made our nation synonymous with excellence on the track, on the road and cross country. I congratulate our bid team, Athletics Kenya, the Ministry of Sports, Youth Affairs and the Creative Economy, our athletes and everyone who worked tirelessly to deliver this historic feat. We thank World Athletics for the confidence it has placed in Kenya. We will honour that confidence by delivering an unforgettable championship worthy of our athletes, our country and our continent.

    4.1K923449181481K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#dangoterefinery#kenya#tvetmoiben

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 246 interactions against 7.0M followers, an engagement rate of 0.004%. Measured over 472 original posts, its engagement rate beats 22% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 21K times each, and 1.20% of those impressions turn into an interaction. That is about 0.296% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 15.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 472 posts sampled, 65% carry an image or video and 35% link out. The account's strongest tracked post pulled 13K interactions, about 53x its own typical post. Recurring topics include #dangoterefinery, #kenya, #tvetmoiben.

What is William Samoei Ruto, PhD's engagement rate on X?
William Samoei Ruto, PhD (@WilliamsRuto) has an engagement rate of 0.004%, based on the median interactions across 472 original posts from the last 30 days against 6,965,748 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, William Samoei Ruto, PhD sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WilliamsRuto have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WilliamsRuto post?
Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 15.73 posts per day across the measured window.

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