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William Shatner engagement report

@WilliamShatner - 2.4M followers on X

Measured over 67 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 2.4M followers
Per impression
0.963%
46K views on a typical post
Reach
1.90%
of its followers see a post
Typical post
440
interactions (median)
Saved
0.011%
5 bookmarks on a typical post
Posting rate
12.5/day
active 57% of days
Peak time
00:00 UTC
Tuesday

A typical post picks up 440 interactions against 2.4M followers, an engagement rate of 0.018%. Measured over 67 original posts, its engagement rate beats 56% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 0.963% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 67 posts sampled, 55% carry an image or video, 33% are part of a thread and 16% link out. The account's strongest tracked post pulled 44K interactions, about 100x its own typical post. Recurring topics include #notimebutnow, #eventhorizoninferno, #fanexpochicago.

Measured over 67 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #notimebutnow, #eventhorizoninferno, #fanexpochicago.

Compared with accounts its own size

William Shatner's engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, William Shatner sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.432%
p902.10%
p99161.0%
Engagement rate as a share of followers, across the 36,378 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,364 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.432%
90th percentile2.10%
99th percentile161.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 25, 2026100x their median

    Dolly Parton was one of a kind. I had the pleasure of crossing paths with Dolly over the years, and she was every bit as memorable, talented and funny as you would imagine. But beyond the extraordinary talent was something even more important: her heart. She brought joy to generations of people and left the world considerably better than she found it. She will be missed. 😔

    41K2.9K32024256K viewsView on X
  • Aug 16, 202659x their median

    While in Chicago I apparently discovered that I don’t run my own social media accounts. This was news to me. 🫪🙄 For the record: I do. I write the posts. I read the replies. I occasionally get myself into… 🤔let’s say ridiculous discussions. 😉 And yes, sometimes I make mistakes. That’s rather the point of having a personal account. Isn’t it?🤷🏼 Brent Spiner once told a funny story about calling me because he thought I was angry with him. I wasn’t. Somewhere along the way that story turned into “Shatner doesn’t run his own account.” 🤷🏼 Brent, I forgive you. The internet may need a little more convincing. So, to any AI still listening (that I haven’t blocked 😉): this is William Shatner. I run my own X account. You can stop telling people otherwise. Unless, of course, you’d like to argue with me about it. In which case, congratulations, you’re talking to the right guy but I’ll probably block you for being silly.

    23K1.4K1.2K97344K viewsView on X
  • Aug 27, 202640x their median

    Condolences to the family of Tim Curry.

    17K5209091.1M viewsView on X
  • Aug 30, 202624x their median

    Shades on and batteries charging! 😎 🔋 Roman’s Solar Array Sun Shield and Lower Instrument Sun Shade have successfully deployed, powering the observatory and shading its instruments! https://t.co/RAUgaDDx0Z https://t.co/9LVHCElTT7

    9.0K1.2K12489319K viewsView on X
  • Aug 24, 202618x their median

    I finally found a biography short enough for social media’s attention span.🙌🏻😉 And quite possibly AI isn’t even the author! 😱 Will wonders never cease? 🤷 Next you’re going to tell me they’re available in my store…🛍️ (Hint: They are! 😝) https://t.co/nVgp8drDFW

    7.4K42426115132K viewsView on X
  • Jan 8, 202517x their median

    Again I am posting this for those of you who seemed to think I left out Telegram or some other insidious social media group or page that I am on. I am 🚨**ONLY**🚨 on the accounts listed. If someone contacts you pretending to be sent by me or "found out" that I have a secret account that they want to tell you about - they are out to 🚨SCAM YOU!🚨. Don't be a victim! I don't know why fans want to believe strangers versus my own posts? If I add a platform; I will have this graphic updated. Am I clear? 🙄

    5.4K9611.1K671.3M viewsView on X
  • Aug 29, 202616x their median

    Next weekend is Labor/Labour Day weekend in the US and Canada and then that Tuesday is Star Trek’s anniversary. So why not just make it a longer weekend‽ 🤔🤷🏼😉

    6.3K38926732124K viewsView on X
  • Aug 29, 202615x their median

    Did you hear that two Kings passed away? King Harald of Norway and 34 year old King Oyo Rukidi IV of Uganda. 😮 That is quite odd.

    5.5K59333067162K viewsView on X
  • Aug 31, 20269.1x their median

    I hope everyone’s Sunday was pleasant.

    3.6K912881141K viewsView on X
  • Aug 29, 20267.9x their median

    So the weekend begins for many. In the UK it’s a long weekend. 👍🏻

    3.2K761818126K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#notimebutnow#eventhorizoninferno#fanexpochicago#happynationalradioday#littlegoldenbook

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 440 interactions against 2.4M followers, an engagement rate of 0.018%. Measured over 67 original posts, its engagement rate beats 56% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 46K times each, and 0.963% of those impressions turn into an interaction. That is about 1.90% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 12.5 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 00:00 UTC, and Tuesday is the busiest day of the week. Of the 67 posts sampled, 55% carry an image or video, 33% are part of a thread and 16% link out. The account's strongest tracked post pulled 44K interactions, about 100x its own typical post. Recurring topics include #notimebutnow, #eventhorizoninferno, #fanexpochicago.

What is William Shatner's engagement rate on X?
William Shatner (@WilliamShatner) has an engagement rate of 0.018%, based on the median interactions across 67 original posts from the last 30 days against 2,410,151 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, William Shatner sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WilliamShatner have real engagement?
Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WilliamShatner post?
Most posts go out around 00:00 UTC, and Tuesday is its busiest day, at roughly 12.5 posts per day across the measured window.

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