Who What Wear engagement report
@WhoWhatWear - 2.1M followers on X
Measured over 140 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 6 interactions against 2.1M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 9% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.299% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 100% link out. The account's strongest tracked post pulled 390 interactions, about 65x its own typical post.
Measured over 140 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #p4l.
Compared with accounts its own size
Who What Wear's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, Who What Wear sits below the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Jul 9, 202665x their median
"Listen. I’m not going to be mad at anyone calling me beautiful,” #LupitaNyongo says. In Director Christopher Nolan's much-anticipated, much-shrouded blockbuster adaptation of The Odyssey, Nyong'o plays Helen of Troy, the mythic face that "launched a thousand ships." Read the full interview with our July cover star: https://t.co/k0CRP4j5Tg
- Aug 27, 202637x their median
Mother. Daughter. Sister. Billionaire. Hell, @KylieJenner has even been a king and, now, a princess (IYKYK). At 29, Jenner has lived a million lives. “I feel like I lived such an adult life when I was young,” she tells us. “I’m trying to make sure that I don’t have any regrets and to do brave things and give myself more opportunities or take advantage of the ones I have.” For our August cover story, Jenner opens up about the future of her fashion brand Khy, entering her acting era, and just being Kylie through it all. Read the full interview here: https://t.co/IkoWjwmcKs
- Aug 22, 202622x their median
We tested out Beiin's trio of luxurious spa-scented bodycare items. See why we're totally hooked. https://t.co/fflG6MJpFB
- Aug 22, 20264.8x their median
Shop editor-approved, expensive-looking J.Crew basics. https://t.co/CcSoo6PCB9
- Aug 21, 20263.8x their median
Fashion people will be wearing suede handbags, dark denim, and loafers this fall. Shop our editor's best shopping recommendations for each item. https://t.co/yOKSnqGCcV
- Aug 18, 20263.3x their median
The early adopters are on it. https://t.co/aaI0WFViSR
- Aug 22, 20263.2x their median
Erin Walsh and Mandy Lee share their tips and tricks. https://t.co/J4mPmDXfhw
- Aug 22, 20262.8x their median
No gatekeeping. https://t.co/jUnQ6h9g7D
- Aug 22, 20262.8x their median
If you're going to wear wedges, make it these. https://t.co/hc627V0OQa
- Aug 21, 20262.8x their median
Cuffed jeans are back for fall 2026. See how fashion people in NYC, L.A., and Paris are styling the polished denim trend with chic wardrobe staples. https://t.co/PU3ElEVvG4
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 6 interactions against 2.1M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 9% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.299% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 100% link out. The account's strongest tracked post pulled 390 interactions, about 65x its own typical post.
- What is Who What Wear's engagement rate on X?
- Who What Wear (@WhoWhatWear) has an engagement rate of 0%, based on the median interactions across 140 original posts from the last 30 days against 2,051,479 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Who What Wear sits below the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WhoWhatWear have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WhoWhatWear post?
- Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 4.67 posts per day across the measured window.