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Who What Wear engagement report

@WhoWhatWear - 2.1M followers on X

Measured over 140 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom 10% for its size
Per follower
0%
of 2.1M followers
Per impression
0.098%
6.1K views on a typical post
Reach
0.3%
of its followers see a post
Typical post
6
interactions (median)
Saved
0.016%
1 bookmarks on a typical post
Posting rate
4.67/day
active 53% of days
Peak time
10:00 UTC
Friday

A typical post picks up 6 interactions against 2.1M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 9% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.299% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 100% link out. The account's strongest tracked post pulled 390 interactions, about 65x its own typical post.

Measured over 140 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #p4l.

Compared with accounts its own size

Who What Wear's engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,791 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 8% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At under 0.001%, Who What Wear sits below the 10th percentile of the 36,759 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.4%
Engagement rate as a share of followers, across the 36,759 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,964 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jul 9, 202665x their median

    "Listen. I’m not going to be mad at anyone calling me beautiful,” #LupitaNyongo says. In Director Christopher Nolan's much-anticipated, much-shrouded blockbuster adaptation of The Odyssey, Nyong'o plays Helen of Troy, the mythic face that "launched a thousand ships." Read the full interview with our July cover star: https://t.co/k0CRP4j5Tg

    2411426115K viewsView on X
  • Aug 27, 202637x their median

    Mother. Daughter. Sister. Billionaire. Hell, @KylieJenner has even been a king and, now, a princess (IYKYK). At 29, Jenner has lived a million lives. “I feel like I lived such an adult life when I was young,” she tells us. “I’m trying to make sure that I don’t have any regrets and to do brave things and give myself more opportunities or take advantage of the ones I have.” For our August cover story, Jenner opens up about the future of her fashion brand Khy, entering her acting era, and just being Kylie through it all. Read the full interview here: https://t.co/IkoWjwmcKs

    155536514K viewsView on X
  • Aug 22, 202622x their median

    We tested out Beiin's trio of luxurious spa-scented bodycare items. See why we're totally hooked. https://t.co/fflG6MJpFB

    7457206.8K viewsView on X
  • Aug 22, 20264.8x their median

    Shop editor-approved, expensive-looking J.Crew basics. https://t.co/CcSoo6PCB9

    2351011K viewsView on X
  • Aug 21, 20263.8x their median

    Fashion people will be wearing suede handbags, dark denim, and loafers this fall. Shop our editor's best shopping recommendations for each item. https://t.co/yOKSnqGCcV

    192208.6K viewsView on X
  • Aug 18, 20263.3x their median

    The early adopters are on it. https://t.co/aaI0WFViSR

    1541010K viewsView on X
  • Aug 22, 20263.2x their median

    Erin Walsh and Mandy Lee share their tips and tricks. https://t.co/J4mPmDXfhw

    134205.9K viewsView on X
  • Aug 22, 20262.8x their median

    No gatekeeping. https://t.co/jUnQ6h9g7D

    122306.9K viewsView on X
  • Aug 22, 20262.8x their median

    If you're going to wear wedges, make it these. https://t.co/hc627V0OQa

    71819.2K viewsView on X
  • Aug 21, 20262.8x their median

    Cuffed jeans are back for fall 2026. See how fashion people in NYC, L.A., and Paris are styling the polished denim trend with chic wardrobe staples. https://t.co/PU3ElEVvG4

    160108.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#p4l

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 6 interactions against 2.1M followers, an engagement rate of 0%. Measured over 140 original posts, its engagement rate beats 9% of 3,791 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 6.1K times each, and 0.098% of those impressions turn into an interaction. That is about 0.299% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.7 posts a day over the last 30 days, with activity on roughly 53% of days. Most posts go out around 10:00 UTC, and Friday is the busiest day of the week. Of the 140 posts sampled, 100% link out. The account's strongest tracked post pulled 390 interactions, about 65x its own typical post.

What is Who What Wear's engagement rate on X?
Who What Wear (@WhoWhatWear) has an engagement rate of 0%, based on the median interactions across 140 original posts from the last 30 days against 2,051,479 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At under 0.001%, Who What Wear sits below the 10th percentile of the 36,759 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WhoWhatWear have real engagement?
Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (3,791 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WhoWhatWear post?
Most posts go out around 10:00 UTC, and Friday is its busiest day, at roughly 4.67 posts per day across the measured window.

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