WhatsApp engagement report
@WhatsApp - 5.4M followers on X
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.1K interactions against 5.4M followers, an engagement rate of 0.021%. Posts are seen about 168K times each, and 0.675% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 152K interactions, about 134x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.021%, WhatsApp sits above the 25th percentile of the 37,071 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- May 19, 2026134x their median
we love you @arsenal, we do 🏆
- Dec 31, 202592x their median
Happy New Year 💚🎉
- Jun 29, 202681x their median
your phone number is personal and sometimes you want to connect without handing it over. that's why we're introducing usernames for WhatsApp. starting this week, you can reserve a username to use later this year when we launch the feature. It takes just a few seconds, make sure you have the latest version of WhatsApp and then go to Settings > Account > Username.
- Apr 17, 202671x their median
COYG!!!!
- Mar 24, 2026
eu amo as maneiras que meu esposo usa o WhatsApp https://t.co/AkhHD7UQKb
- Nov 13, 2025
Tyrese Maxey on Game 7: “Hali, do y’all win if you don’t get hurt? 100%?” Tyrese Haliburton: “Of course.” (via @OffBall_News, @WhatsApp) https://t.co/0gH7GYLlAE
- Feb 12, 202615x their median
Today the Russian government attempted to fully block WhatsApp in an effort to drive people to a state-owned surveillance app. Trying to isolate over 100 million users from private and secure communication is a backwards step and can only lead to less safety for people in Russia. We continue to do everything we can to keep users connected. Сегодня российские власти попытались полностью заблокировать WhatsApp в попытке заставить людей перейти на государственное, незащищенное от слежки приложение. Старания изолировать более 100 миллионов пользователей без права на частное и безопасное общение — это шаг назад, который может привести только к снижению безопасности людей в России. Мы продолжаем делать всё возможное, чтобы пользователи оставались на связи.
- Oct 27, 202512x their median
people who end messages with “lol” we see you, we honor you
- Jan 27, 202610x their median
Your WhatsApp messages are private. We use the open-source Signal protocol to encrypt them. • Encryption happens on your device • Messages are encrypted before leaving your device • Only the intended recipient has the keys to decrypt messages • The message encryption keys are not accessible to WhatsApp or Meta Any claims to the contrary are false.
- Nov 4, 20259.1x their median
WhatsApp, now on Apple Watch 🤩 https://t.co/CymJF1gPEU
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 1.1K interactions against 5.4M followers, an engagement rate of 0.021%. Posts are seen about 168K times each, and 0.675% of those impressions turn into an interaction. That is about 3.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 152K interactions, about 134x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is WhatsApp's engagement rate on X?
- WhatsApp (@WhatsApp) has an engagement rate of 0.021%, based on the median interactions across 1 original posts from the last 30 days against 5,431,823 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.021%, WhatsApp sits above the 25th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WhatsApp have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @WhatsApp post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.