WestJet engagement report
@WestJet - 606K followers on X
Measured over 1 original post from a 30-day window, last computed on October 8, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 106 interactions against 606K followers, an engagement rate of 0.018%. Posts are seen about 18K times each, and 0.578% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 309 interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 8, 2026.
Where this sits in the catalog
At 0.018%, WestJet sits above the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -8% | -9% to -7% | 41K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 23 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Mar 24, 20262.9x their median
We are pleased to announce that WestJet and Scandinavian Airlines System (SAS) have expanded their codeshare partnership. WestJet guests can book travel to Sweden, Norway, Denmark and Finland via the airline’s non-stop service between Halifax and Copenhagen with the convenience of a single ticket. Learn more here: https://t.co/ukrIzIW7t0
- Aug 3, 20262.7x their median
We recognize the decision to strike is not an easy one. That's why it's important for us to be clear about what was offered, what was not accepted, and what has led to our current situation. For more information on our offer click here: https://t.co/YXVFYtotiK Nous reconnaissons que la décision de déclencher une grève n’est pas facile à prendre. C’est pourquoi il est important pour nous d’expliquer clairement ce qui a été proposé, ce qui n’a pas été accepté et ce qui a mené à la situation actuelle. Pour obtenir de plus amples renseignements sur notre offre, cliquez ici : https://t.co/42ccarxGAJ
- Aug 3, 20262.3x their median
For the latest travel information: https://t.co/v7tbd6msbF https://t.co/wGTqvqo52B
- Aug 2, 20261.8x their median
For the latest information: • Flight status: https://t.co/YsnKCEQvc7 • Travel advisories: https://t.co/v7tbd6msbF • Newsroom announcement https://t.co/Cf6PRim2Zg https://t.co/cfG2qVtllG
- Jul 30, 20261.6x their median
Travel advisories: https://t.co/v7tbd6msbF Newsroom: https://t.co/JtdZngcoAe https://t.co/bnqLG56Ln7
- Mar 25, 20261.6x their median
Big news, Canada ✈️ We’re excited to announce a new partnership with @Triangle — bringing together travel and everyday rewards in a whole new way. Now, you’ll have even more ways to earn and redeem, whether you're gearing up for your next adventure or taking off to your favourite destination. Learn more on newsroom: https://t.co/0P2wV1XhZH -- Canada, nous avons une grande nouvelle ✈️ Nous sommes ravis d'annoncer un nouveau partenariat avec @Triangle , qui combine les récompenses de voyage et du quotidien d'une toute nouvelle façon. Vous aurez maintenant encore plus de façons d’accumuler et d’échanger, que vous soyez prêt à embarquer dans votre prochaine aventure ou à vous envoler pour votre destination préférée. Visitez notre salle de presse pour en savoir plus : https://t.co/MHsQd8VvY4
- Feb 24, 2026
Mexico Travel Update We are continuing to monitor the ongoing situation in Mexico, with safety as our priority. We will resume scheduled service to and from PVR - Puerto Vallarta GDL - Guadalajara ZLO - Manzanillo beginning Tuesday, February 24. Tourist and resort areas remain open and continue to serve visitors. Our flexible/change policy remains in effect until February 27: https://t.co/iiL4TCYRMe All guests travelling to and from Mexico with WestJet over the next few days are advised to check the status of their flight before heading to the airport: https://t.co/1YnDi3Gxth Continue to stay informed by regularly checking travel advisories: https://t.co/KvGdzh0P9O
- Aug 1, 2026
Guests travelling are advised to check the status of their flights prior to leaving for the airport. https://t.co/YsnKCEQvc7 https://t.co/ZNiBjHMMU0
- Dec 23, 2025
✨Go beyond our 2025 Christmas Miracle to hear more from the families - and see how WestJetters from coast to coast helped to make this year’s miracle happen. 💙🎄 Visit the link to see more: https://t.co/4XM0Ao931T #WestJetChristmas #WestJet https://t.co/uIRYFwc5V8
- Sep 11, 2026
https://t.co/JbAQlgIAgG
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 106 interactions against 606K followers, an engagement rate of 0.018%. Posts are seen about 18K times each, and 0.578% of those impressions turn into an interaction. That is about 3.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Friday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 309 interactions, about 2.9x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is WestJet's engagement rate on X?
- WestJet (@WestJet) has an engagement rate of 0.018%, based on the median interactions across 1 original posts from the last 30 days against 606,217 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.018%, WestJet sits above the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WestJet have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @WestJet post?
- Most posts go out around 19:00 UTC, and Friday is its busiest day, at roughly 0.1 posts per day across the measured window.