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Waihiga Mwaura engagement report

@WaihigaMwaura - 346K followers on X

Measured over 21 original posts from a 30-day window, last computed on September 3, 2026.

Engagement

Bottom quarter for its size
Per follower
0.008%
of 346K followers
Per impression
0.577%
5.0K views on a typical post
Reach
1.45%
of its followers see a post
Typical post
29
interactions (median)
Saved
0.02%
1 bookmarks on a typical post
Posting rate
1.57/day
active 70% of days
Peak time
17:00 UTC
Monday

A typical post picks up 29 interactions against 346K followers, an engagement rate of 0.008%. Measured over 21 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.577% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 57% carry an image or video, 10% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.3K interactions, about 81x its own typical post. Recurring topics include #focusonafrica, #supercup, #faith.

Measured over 21 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #focusonafrica, #supercup, #faith.

Compared with accounts its own size

Waihiga Mwaura's engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.008%, Waihiga Mwaura sits above the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.

p100.002%
p250.016%
p50 (median)0.1%
p750.499%
p902.09%
p99119.5%
Engagement rate as a share of followers, across the 66,393 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 56,924 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.016%
50th percentile0.1%
75th percentile0.499%
90th percentile2.09%
99th percentile119.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video57% of posts+111%+108% to +115%34K
Outbound link33% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 20, 202681x their median

    Cameroon's President Paul Biya returned home on Thursday after his longest recorded stay abroad since taking power more ​than four decades ago, ending months of speculation about his ‌health and whereabouts. The 93-year-old leader arrived in Yaounde after more than 10 weeks away. #FocusOnAfrica

    1.7K307198105496K viewsView on X
  • Jul 24, 202620x their median

    The British army has moved a training out of Kenya because, "necessary licences required to allow training to take place in Laikipia later this year have not been forthcoming." We asked Nelson Koech, heading Kenya's Parliament's defense committee what concerns they have as a new defense agreement is worked on. #FocusOnAfrica @BBCAfrica

    411100527154K viewsView on X
  • Aug 24, 202619x their median

    Court premises in the Zambian capital, Lusaka, and elsewhere have been shut as the deadline for filing a petition against the outcome of the recent presidential election approaches. https://t.co/IQHRhZWG4w

    42882191028K viewsView on X
  • Sep 1, 202615x their median

    September is always a vibe. Let's see what God has planned. #NewMonth #Faith https://t.co/Y1cP1WLHNe

    394131318.0K viewsView on X
  • Aug 25, 20265.9x their median

    Cameroonian President Paul Biya met with the country’s women’s soccer team after their WAFCON title win. The 93-year old returned to the country last week after his prolonged absence had fueled widespread speculation about his health and political succession. #FocusOnAfrica https://t.co/L1bOvf8Ix6

    150138020K viewsView on X
  • Sep 2, 20264.3x their median

    Kenyan tourist & content creator Dianah Daisy told #FocusOnAfrica about her experience in Nepal where thousands are still missing & at least 1,114 people have died as flood relief and recovery intensifies. #FocusOnAfrica @BBCAfrica @dianahdaisy https://t.co/RE1o9yveUb

    9429208.0K viewsView on X
  • Aug 28, 20263.8x their median

    Fast & the Furious star @Tyrese joined Focus on Africa to speak Hollywood, the film industry across the Africa continent and much more - watch out for the interview on #FocusOnAfrica What else should we have asked him? @BBCAfrica https://t.co/ORM0iQ05vb

    988317.5K viewsView on X
  • Aug 10, 20263.7x their median

    Kenyans go the polls in exactly one year. Nigerians go to the polls in six months. South Africans have local elections coming up. Zambians go to the polls this week. Not forgetting Somalia and South Sudan. What do you want to see in our coverage? @bbcafrica #FocusOnAfrica https://t.co/BoI7zURuMi

    761115515K viewsView on X
  • Aug 21, 20261.6x their median

    You can watch Focus on Africa live on the BBC News YouTube channel, especially you folks in Kenya and Nigeria for now. See you on @bbcnews and partner stations in the next one hour. #FocusOnAfrica @BBCAfrica https://t.co/zQV6HdyY8e

    356504.0K viewsView on X
  • Aug 21, 2026

    Nigeria’s political parties begun their campaigns for the 2027 election on Wednesday, with 74-year old President Tinubu seeking a second term & opposition parties trying to mount a stronger challenge. Mr Tinubu and several opposition presidential candidates signed a National Peace Accord on Tuesday. #FocusOnAfrica

    3601012K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#focusonafrica#supercup#faith#hollywoodstar#newmonth

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 29 interactions against 346K followers, an engagement rate of 0.008%. Measured over 21 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.577% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 57% carry an image or video, 10% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.3K interactions, about 81x its own typical post. Recurring topics include #focusonafrica, #supercup, #faith.

What is Waihiga Mwaura's engagement rate on X?
Waihiga Mwaura (@WaihigaMwaura) has an engagement rate of 0.008%, based on the median interactions across 21 original posts from the last 30 days against 345,886 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, Waihiga Mwaura sits above the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WaihigaMwaura have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WaihigaMwaura post?
Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.

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