Waihiga Mwaura engagement report
@WaihigaMwaura - 346K followers on X
Measured over 21 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
A typical post picks up 29 interactions against 346K followers, an engagement rate of 0.008%. Measured over 21 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.577% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 57% carry an image or video, 10% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.3K interactions, about 81x its own typical post. Recurring topics include #focusonafrica, #supercup, #faith.
Measured over 21 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #focusonafrica, #supercup, #faith.
Compared with accounts its own size
Waihiga Mwaura's engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 34% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.008%, Waihiga Mwaura sits above the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 57% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 57% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 221 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 20, 202681x their median
Cameroon's President Paul Biya returned home on Thursday after his longest recorded stay abroad since taking power more than four decades ago, ending months of speculation about his health and whereabouts. The 93-year-old leader arrived in Yaounde after more than 10 weeks away. #FocusOnAfrica
- Jul 24, 202620x their median
The British army has moved a training out of Kenya because, "necessary licences required to allow training to take place in Laikipia later this year have not been forthcoming." We asked Nelson Koech, heading Kenya's Parliament's defense committee what concerns they have as a new defense agreement is worked on. #FocusOnAfrica @BBCAfrica
- Aug 24, 202619x their median
Court premises in the Zambian capital, Lusaka, and elsewhere have been shut as the deadline for filing a petition against the outcome of the recent presidential election approaches. https://t.co/IQHRhZWG4w
- Sep 1, 202615x their median
September is always a vibe. Let's see what God has planned. #NewMonth #Faith https://t.co/Y1cP1WLHNe
- Aug 25, 20265.9x their median
Cameroonian President Paul Biya met with the country’s women’s soccer team after their WAFCON title win. The 93-year old returned to the country last week after his prolonged absence had fueled widespread speculation about his health and political succession. #FocusOnAfrica https://t.co/L1bOvf8Ix6
- Sep 2, 20264.3x their median
Kenyan tourist & content creator Dianah Daisy told #FocusOnAfrica about her experience in Nepal where thousands are still missing & at least 1,114 people have died as flood relief and recovery intensifies. #FocusOnAfrica @BBCAfrica @dianahdaisy https://t.co/RE1o9yveUb
- Aug 28, 20263.8x their median
Fast & the Furious star @Tyrese joined Focus on Africa to speak Hollywood, the film industry across the Africa continent and much more - watch out for the interview on #FocusOnAfrica What else should we have asked him? @BBCAfrica https://t.co/ORM0iQ05vb
- Aug 10, 20263.7x their median
Kenyans go the polls in exactly one year. Nigerians go to the polls in six months. South Africans have local elections coming up. Zambians go to the polls this week. Not forgetting Somalia and South Sudan. What do you want to see in our coverage? @bbcafrica #FocusOnAfrica https://t.co/BoI7zURuMi
- Aug 21, 20261.6x their median
You can watch Focus on Africa live on the BBC News YouTube channel, especially you folks in Kenya and Nigeria for now. See you on @bbcnews and partner stations in the next one hour. #FocusOnAfrica @BBCAfrica https://t.co/zQV6HdyY8e
- Aug 21, 2026
Nigeria’s political parties begun their campaigns for the 2027 election on Wednesday, with 74-year old President Tinubu seeking a second term & opposition parties trying to mount a stronger challenge. Mr Tinubu and several opposition presidential candidates signed a National Peace Accord on Tuesday. #FocusOnAfrica
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 29 interactions against 346K followers, an engagement rate of 0.008%. Measured over 21 original posts, its engagement rate beats 25% of 6,874 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 5.0K times each, and 0.577% of those impressions turn into an interaction. That is about 1.45% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.6 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 17:00 UTC, and Monday is the busiest day of the week. Of the 21 posts sampled, 57% carry an image or video, 10% are part of a thread and 33% link out. The account's strongest tracked post pulled 2.3K interactions, about 81x its own typical post. Recurring topics include #focusonafrica, #supercup, #faith.
- What is Waihiga Mwaura's engagement rate on X?
- Waihiga Mwaura (@WaihigaMwaura) has an engagement rate of 0.008%, based on the median interactions across 21 original posts from the last 30 days against 345,886 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Waihiga Mwaura sits above the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WaihigaMwaura have real engagement?
- Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WaihigaMwaura post?
- Most posts go out around 17:00 UTC, and Monday is its busiest day, at roughly 1.57 posts per day across the measured window.