WWF engagement report
@WWF - 3.4M followers on X
Measured over 1 original post from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 287 interactions against 3.4M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 39% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 2.02% of those impressions turn into an interaction. That is about 0.417% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
WWF's engagement rate beats 39% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
Where this sits in the catalog
At 0.008%, WWF sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Feb 17, 20265.1x their median
Everyone deserves a hug. And a community that protects it. https://t.co/kWfsrndzYp
- Jun 5, 20264.4x their median
Happy #WorldEnvironmentDay! Join us in celebrating our planet and recognizing the power we all have to protect it. Every voice matters. Every move counts. Join the movement. Together, let’s act #NowForClimate for this generation and the next. https://t.co/LMYu1u1jmQ
- Jul 22, 20264.0x their median
You've all heard about #Jimothy... but what about these three? Maned wolf, saiga antelope, aye-aye lemur. Nature knows: Different isn't bad, it's what makes you you. https://t.co/V0rhql6LoS
- Jan 16, 20262.0x their median
When we better protect nature, it has room to thrive. And when it does, everything comes alive. Share this to show your ❤️ for our amazing planet! https://t.co/8hE1WUlvWx
- Apr 22, 20262.0x their median
There’s nothing like a great comeback story. And this #EarthDay, we're sharing some of our favourites.💚 From forests to oceans, nature bounces back when we give it the chance to. It's been doing it long before us. And with a little help, it'll keep going long after. https://t.co/pqX4tyobIc
- Mar 3, 20261.7x their median
Long before pharmacies, there were forests. And they’re still prescribing life. We're celebrating the ancient wisdom of plants 🌱 #WorldWildlifeDay Nearly 60,000 species are used in medicine globally. They protect soil, support health & more. What can't they do? We love plants!
- Jan 17, 20261.7x their median
A milestone moment for our ocean – and for all of us. Today, the #HighSeasTreaty enters into force. It aims to protect two-thirds of the ocean that lie beyond national borders. A great start to the New Year 💙 https://t.co/Fj9tcO5UsZ
- May 26, 2026
Every meal you eat has a tiny hero behind it. 🐝 Pollinators are responsible for 1 in 3 bites of food we eat, and honestly, they deserve way more credit than they get! But they're at risk, and they need our help. RT to help raise awareness for our pollinator friends! https://t.co/VCd5N0t72y
- May 4, 2026
Our planet needs us to be its Force. Nature is out of balance. This isn’t science fiction. It’s science fact. Let’s restore the balance. Tag a real-life Jedi 🌍 #MayThe4th #ForceOfNature https://t.co/AwlwgpPJry
- Jan 31, 2026
Tiny bird. Huge voice. The Uirapuru-verdadeiro (Musician Wren) could out-sing any artist. Take a moment. Let yourself get carried away. https://t.co/943VlYdfeM
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 287 interactions against 3.4M followers, an engagement rate of 0.008%. Measured over 1 original post, its engagement rate beats 39% of tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 14K times each, and 2.02% of those impressions turn into an interaction. That is about 0.417% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 5.1x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is WWF's engagement rate on X?
- WWF (@WWF) has an engagement rate of 0.008%, based on the median interactions across 1 original posts from the last 30 days against 3,407,126 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, WWF sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WWF have real engagement?
- Its engagement rate beats 39% of the tracked X accounts closest to it in follower count, which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WWF post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.