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WWE engagement report

@WWE - 13M followers on X

Measured over 564 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.016%
of 13M followers
Per impression
1.32%
159K views on a typical post
Reach
1.20%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.063%
101 bookmarks on a typical post
Posting rate
23.1/day
active 103% of days
Peak time
00:00 UTC
Wednesday

A typical post picks up 2.1K interactions against 13M followers, an engagement rate of 0.016%. Posts are seen about 159K times each, and 1.32% of those impressions turn into an interaction. That is about 1.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 23.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 564 posts sampled, 99% carry an image or video and 28% link out. The account's strongest tracked post pulled 92K interactions, about 44x its own typical post. Recurring topics include #smackdown, #mitb, #worldscollide.

Measured over 564 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #smackdown, #mitb, #worldscollide.

Where this sits in the catalog

At 0.016%, WWE sits above the 10th percentile of the 204,424 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.677%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,424 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,888 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.677%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video99% of posts+111%+108% to +115%34K
Outbound link28% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 99% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 28% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 121 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 2, 202644x their median

    KEVIN OWENS IS BACK!!!! 😱😱😱 THIS IS MADNESS!!! https://t.co/W1BWKhNuVb

    78K11K1.3K1.7K5.4M viewsView on X
  • Sep 13, 202632x their median

    #AndNew! @Steph_Vaquer is your NEW Women’s World Champion after defeating @YaOnlyLivvOnce in Chile! πŸ‡¨πŸ‡± πŸ† https://t.co/Piutjdz6gF

    58K7.1K1.1K1.1K1.8M viewsView on X
  • Sep 12, 202631x their median

    SAMI ZAYN IS THE NEW UNDISPUTED WWE CHAMPION!!!! πŸ† https://t.co/ZpwW38kmpW

    56K5.1K2.2K1.7K8.4M viewsView on X
  • Oct 20, 202620x their median

    946 meet THE OTC!!! ☝️ @WWERomanReigns https://t.co/u2Hx8ZV5nk

    37K4.0K5715283.8M viewsView on X
  • Aug 18, 202617x their median

    SOLO SIKOA SPIKES ROMAN REIGNS!!! OH MY GOD!!! https://t.co/yOfUJTAwNW

    32K3.0K5616703.0M viewsView on X
  • Oct 11, 202617x their median

    PENTA IN THE BANK πŸ’Έ @PENTAELZEROM WINS the Men's #MITB Match! https://t.co/OZxghUZpJu

    29K4.6K621538459K viewsView on X
  • Oct 1, 202616x their median

    THIS FIRE BURNSSSSS ALLLLLWAYYYSSSSSS!!!! CM Punk has arrived to team with Rey Mysterio & El Grande Americano to battle Omos, JD McDonagh & Dom Mysterio! THE WORLDS COLLIDE MAIN EVENT STARTS NOW! ▢️ Watch WWE Worlds Collide RIGHT NOW on YouTube: https://t.co/8mvetuRZz8 https://t.co/yUZtbkW3gq

    29K3.3K2293561.2M viewsView on X
  • Sep 12, 202615x their median

    Omos has lost his MIND!! 😨 Someone get some help for Rey Mysterio!!! https://t.co/TR7eYeVdAO

    29K1.9K4447496.5M viewsView on X
  • Sep 7, 202615x their median

    BRONSON REED IS BACK!!! 😱 @BRONSONISHERE https://t.co/SnVW9jk2mv

    29K2.2K6113681.9M viewsView on X
  • Sep 14, 202614x their median

    EL GRANDE AMERICANO IS THE NEW AAA MEGA CHAMPION!!! πŸ† https://t.co/2fg882O9VM

    27K2.7K2082601.3M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#smackdown#mitb#worldscollide#wwenxt#wweraw

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.1K interactions against 13M followers, an engagement rate of 0.016%. Posts are seen about 159K times each, and 1.32% of those impressions turn into an interaction. That is about 1.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 23.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Wednesday is the busiest day of the week. Of the 564 posts sampled, 99% carry an image or video and 28% link out. The account's strongest tracked post pulled 92K interactions, about 44x its own typical post. Recurring topics include #smackdown, #mitb, #worldscollide.

What is WWE's engagement rate on X?
WWE (@WWE) has an engagement rate of 0.016%, based on the median interactions across 564 original posts from the last 30 days against 13,238,541 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.016%, WWE sits above the 10th percentile of the 204,424 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WWE have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @WWE post?
Most posts go out around 00:00 UTC, and Wednesday is its busiest day, at roughly 23.1 posts per day across the measured window.

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