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World Organisation for Animal Health engagement report

@WOAH - 310K followers on X

Measured over 13 original posts from a 30-day window, last computed on October 15, 2026.

Engagement

Bottom quarter for its size
Per follower
0.009%
of 310K followers
Per impression
1.32%
2.1K views on a typical post
Reach
0.68%
of its followers see a post
Typical post
28
interactions (median)
Saved
0.047%
1 bookmarks on a typical post
Posting rate
0.43/day
active 40% of days
Peak time
15:00 UTC
Wednesday

A typical post picks up 28 interactions against 310K followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 22% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 1.32% of those impressions turn into an interaction. That is about 0.683% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 77% link out. The account's strongest tracked post pulled 81 interactions, about 2.9x its own typical post.

Measured over 13 original posts from a 30-day window, last computed on October 15, 2026. Recurring tag: #unga.

Compared with accounts its own size

World Organisation for Animal Health's engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.009%, World Organisation for Animal Health sits above the 10th percentile of the 202,076 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 202,076 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,928 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link77% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 77% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 527 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 7, 20262.9x their median

    Foot and mouth disease is travelling and making its way to new areas. A serotype of foot and mouth disease (FMD) is spreading to Europe, the Middle East and Asia, for the first time in 60 years. In some countries the disease has arrived for the first time, while in other places it's returning after long periods. Read the article: https://t.co/47qVsHNNPO

    4925257.9K viewsView on X
  • Aug 31, 20262.5x their median

    Let's talk about the forgotten victims of Ebola Virus Disease (EVD). Decades of research have shown that humans are only one part of a much larger ecological story involving wildlife, ecosystems and the complex interfaces where diseases emerge. Research has revealed that the virus is one of the greatest infectious dangers facing Africa’s great apes. This means that to prevent future outbreaks, surveillance must also extend to wildlife, and go beyond hospitals and clinics. Integrated surveillance benefits both biodiversity conservation and public health by improving preparedness before pathogens cross species barriers This is precisely the ambition of the ZOOSURSY project which aims to strengthen surveillance systems for zoonotic diseases at the human-animal-environment interface in 17 African countries. Read the article to take a deeper look: https://t.co/ATLsJFUOFD

    4921012.9K viewsView on X
  • May 13, 20262.4x their median

    How is the State of the World's Animal Health? The second edition of the State of the World's Animal Health report paints a bleaker picture than the one we documented last year. More than 2,000 outbreaks of avian influenza were reported by 64 countries and territories between 2025 and 2026, resulting in the culling or loss of more than 140 million poultry. Foot and mouth disease has caused unprecedented outbreaks in Southern Africa and re-emerged in Europe. African swine fever continues to spread, including through notable long-distance jumps. And the New World screwworm, a flesh-eating parasitic fly, is also raising serious concern, with tens of thousands of cases reported across Central America and a northward spread that poses a threat to animal health beyond the countries currently affected. Despite the monumental and cascading effect that disease has, animal health only receives a meagre 0.6% of health spending. Animal health is a public good and yet we don't fund it like one. At a moment when governments are increasing defence budgets it is worth asking what animal health actually means in this context. Take a look at more such insights including the latest animal health trends, perspectives and stories from across the world in the latest State of the Animal Health 2026 report. Out now: https://t.co/pZzd0Z87UE

    4024212.3K viewsView on X
  • Sep 30, 20262.0x their median

    Every 9 minutes, a person dies of rabies. Rabies still kills more than 59,000 people every year. Yet countries around the world have shown that, by putting existing knowledge and tools into action, dog-mediated rabies can be eliminated. This year’s World Rabies Day theme, “Stronger Together,” reminds us that eliminating rabies requires that we all work together. When animal and human health systems work together and if we vaccinate our dogs, we can prevent rabies from reaching people and move closer to a world where no one dies from this entirely preventable disease. We must work together to stop rabies before it reaches people. #WorldRabiesDay #WRD

    3815024.4K viewsView on X
  • Apr 15, 20261.9x their median

    The recent spread of foot and mouth disease (serotype SAT 1) beyond its historical African range, in previously disease-free countries, including those in Southern Africa, Asia, Europe, and the Middle East, is concerning. It underscores how quickly animal disease can cross borders even in regions that have been historically disease free. Early detection, transparent reporting and strong Veterinary Services remain our best defence. Investing in surveillance, diagnostics and vaccination is key to reducing future risks and protecting livelihoods. Read our full statement: https://t.co/FA2MLmMlwS

    3416022.5K viewsView on X
  • Sep 21, 20261.5x their median

    Foot and mouth disease is travelling and making its way to new areas. A serotype of foot and mouth disease (FMD) is spreading to Europe, the Middle East and Asia, for the first time in 60 years. In some countries the disease has arrived for the first time, while in other places it's returning after long periods. Read the article: https://t.co/47qVsHNNPO

    2713213.4K viewsView on X
  • May 19, 2026

    "Despite clear evidence, we continue to underinvest in animal health globally." Dr. Emmanuelle Soubeyran, @WOAH_DG, did not mince words in her speech as she opened the 93rd hashtag#WOAHGS in Paris. As we dive into a week long's worth of discussion, voting, and decision-making about animal health and welfare, it is important to remember that animal health is central to food security, livelihoods, trade, biodiversity and global health security. The case for investing in animal health has never been stronger — animal health forms a mere 0.6% of global health spending. Together, we must change this. Because animal health is our health, it's everyone's health.

    2710211.7K viewsView on X
  • Apr 16, 2026

    We are inviting multidisciplinary teams to participate in an international datathon on animal health data science, focusing on surveillance, risk, trade and impact assessment. ⤵️ Participants will work remotely over several months to address real‑world analytical challenges using pilot datasets provided by WOAH and partners. The datathon aims to stimulate innovation, methodological rigor and decision‑relevant analytics in animal health. 🐺 The datathon is open to international, multidisciplinary teams (1–6 members), including but not limited to data scientists, statisticians, epidemiologists, economists, computer scientists, public health and animal health professionals. 💰 Winning teams will receive prize money, the opportunity to be featured in The Animal Echo and to present their work at a dedicated side event during the WOAH General Session in 2027. 💼 Deadline for registration: 31 May 2026 🔌 Final submission: analytical pipeline + report on a git repo by October 31st, 2026. Learn more and sign up here: https://t.co/TyDJB4Sg1x

    269412.0K viewsView on X
  • Oct 8, 2026

    Good wildlife health needs more than science, surveillance and expertise. It also needs laws that give authorities the power and responsibility to act. To understand where the legal gaps exist, with Legal Atlas we published two comparative studies looking at legislation covering terrestrial and aquatic wildlife health. We found that wildlife health legislation was greatly lacking across the world. Through its Veterinary Legislation Support Programme, WOAH is now helping Members identify legal gaps and develop recommendations for stronger wildlife health legislation. Read more about the findings from the study and how we can bridge the legal gap: https://t.co/29YMFmbkVh

    2811002.1K viewsView on X
  • Oct 3, 2026

    📣 Call for experts in antimicrobial resistance WOAH is convening a group of multidisciplinary experts (ad hoc group) to provide its membership with a revision of refinements aim to support WOAH Members in implementing post-marketing surveillance of veterinary medicinal products quality, enhancing collaboration with relevant stakeholders (inspectors, customs, law enforcement), towards the prevention, detection and response to substandard and falsified veterinary products. Join the ad hoc group on the revision of section 3 ‘quality of veterinary services’ of the terrestrial animal health code, and chapter 1.1.8. of the manual of diagnostic tests and vaccines for terrestrial animals, within the context of substandard and falsified veterinary products. Apply until 23 October 2026. Find out more and apply here: https://t.co/qunwfOWTLi

    2712003.8K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#unga

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 28 interactions against 310K followers, an engagement rate of 0.009%. Measured over 13 original posts, its engagement rate beats 22% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 1.32% of those impressions turn into an interaction. That is about 0.683% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 100% carry an image or video and 77% link out. The account's strongest tracked post pulled 81 interactions, about 2.9x its own typical post.

What is World Organisation for Animal Health's engagement rate on X?
World Organisation for Animal Health (@WOAH) has an engagement rate of 0.009%, based on the median interactions across 13 original posts from the last 30 days against 309,648 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.009%, World Organisation for Animal Health sits above the 10th percentile of the 202,076 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WOAH have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WOAH post?
Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 0.43 posts per day across the measured window.

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