The Warehouse Project engagement report
@WHP_Mcr - 181K followers on X
Measured over 1 original post from a 30-day window, last computed on September 17, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 3 interactions against 181K followers, an engagement rate of 0.002%. Posts are seen about 5.1K times each, and 0.059% of those impressions turn into an interaction. That is about 2.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 39 interactions, about 13x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 17, 2026.
Where this sits in the catalog
At 0.002%, The Warehouse Project sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 274 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 5, 202513x their median
22.11 /// THE HAÇIENDA The Haçienda returns to WHP this November with Primal Scream, Masters at Work, Groove Armada (DJ Set), David Morales, Derrick Carter, Todd Terry, Kevin Saunderson, Erol Alkan b2b Luke Una and more. Thursday 7th August 10AM - Presale Friday 8th August 10AM - General sale (subject to demand) Signing up for presale is essential to guarantee first access to tickets at their best price. Register - https://t.co/ccqRxs0yxl
- Sep 30, 202510x their median
The Repercussion 2025 lineup is now yours. Underworld - true pioneers of electronic music - perform live, joined by Caribou (live), Floating Points, Joy Orbison, Job Jobse, Daphni, Chloé Caillet and many, many more. Beyond the main 3 rooms of venue, we celebrate local talent and creatives, with the Plant Room offering some of Manchester’s finest selectors and Star & Garter hosted by CROP upstairs and Suzy Loves Milo + Eastern Bloc downstairs for the Repercussion market. Friday 3rd October 9am - Presale Friday 3rd October Midday - General Sale (subject to availability) Sign up to gain priority access to the presale tickets at the best price - https://t.co/lNTRrrtM94
- Aug 5, 20258.7x their median
17.10 /// JAMIE JONES PRESENTS PARADISE – LINE UP REVEALED Jamie Jones brings Paradise back to WHP this October. Jamie plays a special b2b with Joseph Capriati plus across the evening he will be joined by East End Dubs, Alisha, Ahmed Spins, Obskür and more. Thursday 7th August 10AM - Presale Friday 8th August 10AM - General sale (subject to availability) Sign up to guarantee access to presale tickets - https://t.co/z5Zv2SmuuF
- Sep 2, 20257.3x their median
THE HAÇIENDA – ROOM SPLITS REVEALED On Saturday 22nd November, The Haçienda returns to The Warehouse Project for the annual 5 room takeover. Swipe through to see room splits for the day and night event which is always a highlight of the WHP season. Primal Scream perform live in the Depot; Masters At Work — aka Louie Vega and Kenny Dope — play WHP for the first time ever; and Groove Armada, David Morales, Erol Alkan & Luke Una, DJ Paulette, Marshall Jefferson, Crazy P, and many more join us to complete the lineup. Tickets and full details – https://t.co/7Ph14urjfA
- May 29, 20265.7x their median
To mark two decades of WHP, we teamed up with director Leigh Powis for a collaborative short film. A hazy look back at how WHP started and the journey so far, but also looking forward to where it’s going. Manchester isn't just the city where this happens; it's the whole reason why it happens. Huge love and thanks to the artists and the performers, and especially everyone who has shared this dancefloor over the last 20 years. - A Film By: Leigh Powis Written By: Leigh Powis & Lisa Clarkson Producer: Fin Mulligan Wild ProdCo Founders & EPs: Zico Judge & Ian Pons Jewell Executive Producer: Theo Hue Williams Head of Production: Sam Levene Director of Photography: Jake Gabbay Director’s Assistant: Mohini Herse - Music: Bakey - Tribute
- Aug 6, 20255.0x their median
20.09 /// FISHER - LINEUP REVEALED Fisher returns to Manchester next month alongside Patrick Topping, Morgan Seatree, Arielle Free, Sarah Story & many more. Secure your tickets now - https://t.co/AnqDK52ouI https://t.co/dyChZYG7rI
- Aug 5, 20253.7x their median
01.11 /// MARLON HOFFSTADT - LINE UP REVEALED Marlon Hoffstadt brings his new Party of The Year concept to The Warehouse Project for its only UK show this year and part of our Halloween weekender. Across the three rooms of WHP, he’ll be joined by Malugi, VTSS, Horsegiirl, DJ Gigola, Benwal, X CLUB., Sam Alfred, Fenrick and many more. Thursday 7th August 10AM - Presale Friday 8th August 10AM - General sale (subject to demand) Sign up to guarantee access to presale tickets - https://t.co/Idr87gi887
- May 14, 20263.0x their median
WHP26 INCOMING Please stay tuned for further updates. Register to receive news on all shows, presale access + more - https://t.co/Sj7btYIh0C https://t.co/gKT6CJ2e9K
- May 27, 20262.7x their median
WHP26 ON APPLE MUSIC Apple Music is back for 2026 to exclusively record live DJ mixes at Depot Mayfield as we celebrate 20 years of WHP. WHP also joins Apple Music’s ‘Club Live’ series, with selected shows being live broadcast on Club Radio. Ahead of the season’s opening in September, listen back to mixes from WHP24 and WHP25 including Bonobo, Four Tet + Jazzy. Not on Apple Music yet? The archive is yours to explore, start a free trial and dive in before the season kicks off. Full details - https://t.co/zM867X9c6n
- Aug 11, 20252.7x their median
09.11 /// PENDULUM Pendulum have announced a show at Depot Mayfield this November as part of their INERTIA tour. Register for presale access: https://t.co/GoAYUcplPn Presale: 9am Wednesday 13th August General sale: 9am Friday 15th August Please see full information on our website including door times and age restricition.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 3 interactions against 181K followers, an engagement rate of 0.002%. Posts are seen about 5.1K times each, and 0.059% of those impressions turn into an interaction. That is about 2.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 39 interactions, about 13x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The Warehouse Project's engagement rate on X?
- The Warehouse Project (@WHP_Mcr) has an engagement rate of 0.002%, based on the median interactions across 1 original posts from the last 30 days against 181,023 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, The Warehouse Project sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WHP_Mcr have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @WHP_Mcr post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 0.03 posts per day across the measured window.