WHO Nigeria engagement report
@WHONigeria - 376K followers on X
Measured over 27 original posts from a 30-day window, last computed on October 2, 2026.
Engagement
A typical post picks up 21 interactions against 376K followers, an engagement rate of 0.006%. Measured over 27 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 0.824% of those impressions turn into an interaction. That is about 0.679% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 74% carry an image or video and 67% link out. The account's strongest tracked post pulled 192 interactions, about 9.1x its own typical post. Recurring topics include #hypertension, #worldrabiesday, #diabetes.
Measured over 27 original posts from a 30-day window, last computed on October 2, 2026. Recurring tags: #hypertension, #worldrabiesday, #diabetes.
Compared with accounts its own size
WHO Nigeria's engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 42% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, WHO Nigeria sits above the 10th percentile of the 205,582 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.679% |
| 90th percentile | 2.56% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 74% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 74% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 714 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 20269.1x their median
On this Independence Day, I join my Nigerian colleagues, friends and communities across the country in celebrating this special day. 🇳🇬 As WHO, we remain committed to working together for better health and a healthier future for everyone. Happy Independence Day, Nigeria 🇳🇬 https://t.co/REdxqqmclE
- Jul 27, 20265.0x their median
🌍 Today, young people from across Nigeria join WHO, the Federal Ministry of Health, and partners to shape Africa’s health future. The Youth Consultative Forum creates space for meaningful dialogue and youth‑driven recommendations that will inform the WHO AFRO Regional Strategic Plan (2026–2030) and Vision 2035. Young people belong at the decision‑making table. Young Voices. Healthier Africa. #AFROVision2035 #YouthLeadership #FutureOfHealth #WHOAFRO
- Jul 26, 20263.4x their median
📢 The future of health in Africa needs your voice! Young leaders, innovators, health professionals, students, advocates, and change-makers are coming together to contribute to the WHO AFRO Regional Strategic Plan (2026–2030) and Vision 2035. Together, we'll shape priorities that will drive a healthier, stronger, and more resilient Africa. 🗓️ 27 July 2026 Your Voice. Our Health Future. Africa 2035. #AFROVision2035 #YouthForHealth #HealthierAfricaTogether #YouthVoicesMatter
- Aug 11, 20262.8x their median
Nigeria has kept wild poliovirus at zero for 6 years, protecting millions of children from paralysis. During a visit to the WHO‑accredited National Polio Laboratory in Ibadan, @DrPavelUrsu met the teams whose work helps keep the country polio free. Their expertise in surveillance, innovation and rapid detection is central to stopping any potential outbreak before it spreads. The laboratory is preparing for full accreditation by the third quarter of this year (September 2026). This will sustain Nigeria’s capacity to detect and investigate suspected cases and wastewater samples with speed and accuracy. With the Government of Nigeria and partners, WHO supports nationwide surveillance, vaccination campaigns and real time data monitoring. These efforts help ensure every child is reached and every signal is investigated. Key contributions of the Ibadan NPL include: ✅Analysis of over 23,000 stool samples from 26 states and the FCT every year ✅Processing sewage samples from 60 wastewater surveillance sites ✅Sequencing more than 1,000 poliovirus isolates since receiving WHO accreditation in February 2025 Protecting millions of children from polio is possible when science, leadership and partnership come together. Learn more: https://t.co/U3dJT0xKV0 #EndPolio #Nigeria #HealthForAll
- Aug 1, 20262.5x their median
Nigeria continues to strengthen its leadership in polio surveillance. Following the accreditation of the Ibadan laboratory in 2025, the Maiduguri National Polio Laboratory has now achieved WHO accreditation for Sanger sequencing, a major milestone that boosts Nigeria’s ability to detect, track, and respond to polioviruses quickly and accurately. This accreditation is not just a technical win. It means: • Nigeria now hosts two of only five WHO recognized poliovirus sequencing laboratories in Africa. • Samples collected across the country — including stool and environmental (wastewater) samples — can be analyzed faster, more accurately and results released timely. • Surveillance teams can identify poliovirus strains early, guide outbreak response, and protect communities more effectively. • The country’s laboratory system continues to meet strict WHO biosafety, biosecurity, and quality standards. Every timely and accurate result brings us closer to a polio free Africa and Nigeria is proudly leading the way. Learn more: https://t.co/bPYv3RlzfP • #PolioFreeNigeria • #EndPolioNow • #StrongerHealthSystems • #ProtectEveryChild • #VaccinesWork • #AfricaPolioFree
- Aug 7, 20262.4x their median
Every child deserves a healthy start in life. Nigeria can achieve this when every child receives the vaccines that protect them. At the Northern Traditional Leaders Council Meeting on Polio Eradication and Primary Health Care, leaders discussed the urgent need to reach the estimated 2.1 million zero dose children who have not received a single routine vaccine. With government leadership, traditional institutions, partners, and communities working together, Nigeria can leave no child behind. đź”— Learn more: https://t.co/0QQAKbnTce #EndPolioNigeria #VaccinesWork #RoutineImmunization #PrimaryHealthCare
- Sep 1, 20262.0x their median
Every safe birth depends on a health worker who can act fast when danger signs appear. In Enugu, more mothers and newborns are now receiving timely, life-saving care. Nigeria continues to face high maternal mortality. Strengthening frontline skills is essential to protect mothers and newborns. With support from the TY Danjuma Foundation, @Fmohnigeria and WHO trained 26 frontline health workers in Enugu State through a two week Comprehensive Emergency Obstetric and Neonatal Care programme. The group included 4 males and 22 females. Training took place at Goodwill Medical Center Umuchigbo, a @TYDFoundation supported health facility. The programme combined classroom learning with hands on clinical practice so health workers can respond confidently when complications arise. During one practical session, trainees supported a mother, referred to here as Doris, through labour and the safe delivery of her baby. Her words captured what stronger skills mean for families: “I felt safe throughout my delivery. I am grateful my baby arrived safely.” A participant also shared how the training is improving care: “This training has been incredible. It has deepened and updated my knowledge, particularly on the importance of following standard protocols and ensuring that patients are properly informed and engaged before medications are administered. I am taking away practical lessons that will strengthen the quality of care I provide.” – Mrs Nwogu, Matron, Goodwill Medical Center Umuchigbo, Enugu East LGA Participants strengthened their ability to prevent, identify and manage postpartum haemorrhage, eclampsia, sepsis and birth asphyxia. They also practiced newborn resuscitation, essential newborn care, infection prevention and emergency preparedness. This work is part of the WHO and @TYDFoundation partnership launched in June 2025 to improve maternal and newborn outcomes and support stronger primary healthcare in Nigeria. Stronger skills mean safer deliveries, healthier beginnings and more resilient health systems. Learn more: https://t.co/bPYv3RlzfP #WHONigeria #MaternalHealth #NewbornCare #PrimaryHealthCare #IntegratedServiceDelivery #Enugu #TYDanjumaFoundation
- Sep 18, 20261.8x their median
If it isn't safe, it isn't care. For people living with heart disease, cancer, diabetes, and chronic respiratory diseases, care is a lifelong journey. A delayed diagnosis, medication error, unsafe procedure, or poor communication can have devastating consequences. Access to care matters. Safety matters just as much. Everyone deserves safe care, for life. #WorldPatientSafetyDay
- Sep 22, 20261.6x their median
Africa is losing one life every two minutes to road crashes and most of these deaths are preventable. Today, WHO and CJID bring together top editors from across the continent to shape Africa’s first road safety media guidelines. Changing how we tell these stories can change how leaders act. Read the full announcement on the WHO website: https://t.co/T4SdYWM7kh
- Sep 14, 20261.6x their median
Nigeria’s older persons deserve to live long, healthy, and dignified lives and stronger systems can make that possible. @WHONigeria's @DrPavelUrsu welcomed the Director General of the National Senior Citizens Centre (@nsccofficial), Hon. Omobolanle Akinyemi Obe, to strengthen collaboration that is expanding access to quality and equitable care for older people across the country. Older women and men above 60 years across Nigeria including those in rural and underserved communities, often face barriers to accessing age friendly health and social services. However, Nigeria is making progress in delivering people centred health services across the life course. Through investments in Primary Health Care and health system strengthening, more facilities are being equipped to provide age friendly services. Together with government and partners, WHO is supporting: ✅Integrated care for older people, mainstreaming ICOPE into primary health care, including preventive care, health promotion, chronic disease management, and rehabilitation, making it easier for older persons to receive routine care. ✅Training for health workers - building capacity to better respond to the needs of older persons. ✅Social protection and community support — strengthening community based systems for vulnerable older persons. ✅Policies for an ageing population — supporting national guidance that helps Nigeria prepare for a rapidly ageing population. Healthy ageing strengthens families, communities and Nigeria’s future, ensuring older persons can live with dignity, independence, fulfilment and productivity. WHO remains committed to working with government at national and subnational levels, @nsccofficial, and partners including Save the Children and UNFPA to ensure no older person is left behind. Learn more about WHO’s work on healthy ageing: https://t.co/bPYv3RlzfP #HealthyAgeing #LeaveNoOneBehind #WHOinNigeria #IntegratedCareforOlderPersons #AgeingWithDignity
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 21 interactions against 376K followers, an engagement rate of 0.006%. Measured over 27 original posts, its engagement rate beats 26% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.5K times each, and 0.824% of those impressions turn into an interaction. That is about 0.679% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 08:00 UTC, and Monday is the busiest day of the week. Of the 27 posts sampled, 74% carry an image or video and 67% link out. The account's strongest tracked post pulled 192 interactions, about 9.1x its own typical post. Recurring topics include #hypertension, #worldrabiesday, #diabetes.
- What is WHO Nigeria's engagement rate on X?
- WHO Nigeria (@WHONigeria) has an engagement rate of 0.006%, based on the median interactions across 27 original posts from the last 30 days against 375,733 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, WHO Nigeria sits above the 10th percentile of the 205,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WHONigeria have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WHONigeria post?
- Most posts go out around 08:00 UTC, and Monday is its busiest day, at roughly 1.23 posts per day across the measured window.