WHO Regional Office for the Eastern Mediterranean engagement report
@WHOEMRO - 234K followers on X
Measured over 41 original posts from a 30-day window, last computed on September 29, 2026.
Engagement
A typical post picks up 3 interactions against 234K followers, an engagement rate of 0.001%. Measured over 41 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.185% of those impressions turn into an interaction. That is about 0.691% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #unga, #emrc73, #gaza.
Measured over 41 original posts from a 30-day window, last computed on September 29, 2026. Recurring tags: #unga, #emrc73, #gaza.
Compared with accounts its own size
WHO Regional Office for the Eastern Mediterranean's engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, WHO Regional Office for the Eastern Mediterranean sits below the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 629 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 20268.3x their median
It's #WorldLungDay What is #LungCancer? It is a type of cancer that starts when abnormal lung cells grow in an uncontrolled way. Lung cancer is the leading cause of cancer-related deaths among men and women worldwide, with an estimated 1.8 million deaths in 2024. https://t.co/iHnFxxiZK9
- Sep 10, 20265.3x their median
On #WorldSuicidePreventionDay2026, one message stands clear: suicide is preventable. Every conversation counts. Talking openly, listening with empathy, and breaking the silence can save lives. Prevention takes all of us; families, schools, workplaces, communities, and governments all working together 🧵
- Sep 29, 20263.7x their median
It's #WorldHeartDay In @WHOEMRO Region, an estimated 38% of the population (258 M people) live with hypertension. It is a major risk factor for❤️disease and 50% of all cardiovascular-related deaths before the age of 70. It is important to manage hypertension early and effectively.
- Sep 28, 20263.7x their median
Did you know? #ChildhoodCancer is rare but can happen. And the good news is: most children with cancer can survive with treatments that already exist today. Generic medicines, surgery, and radiotherapy can offer many children a real chance of recovery. When childhood cancer services are within reach, more than 80% of children can be cured. #ChildhoodCancerAwarenessMonth
- Sep 8, 20263.7x their median
Across the Greater Horn of Africa, overlapping crises are putting millions of lives at risk. More than 37.8 million people are facing or projected to face acute food insecurity, while 4.9 million children are projected to suffer acute malnutrition. Conflict, displacement, climate shocks and disease outbreaks are deepening the crisis. WHO's new Strategic Response Plan outlines urgent action to save lives, protect communities and sustain essential health services. Read the plan: https://t.co/iww4MIPbVU @WHOSom | @whosudan | @WHODjibouti | @WHO
- Sep 27, 20263.0x their median
Infectious disease cases declined in Afghanistan in August, but significant health challenges remain. Large-scale returns, ongoing disease risks and pressure on essential health services continue to shape the country’s health response. Read the latest Emergency Situation Report for a closer look at the health situation in Afghanistan: https://t.co/wMrgQ8NZ6J @WHOAfghanistan
- Sep 8, 20263.0x their median
Jordan is taking a key step toward shaping the health workforce it needs today and in the future with the launch of its national initiative to develop the National Human Resources for Health Charter. At the launch event, Dr Adham Ismail, Officer-in-Charge for the @WHO Eastern Mediterranean Region, highlighted that the Charter can unite key stakeholders around a shared national vision. Emphasizing the need to turn commitments into action, Dr Ismail said: “Signatures are the easy part. What follows is harder: budget allocations, curriculum reform, posts created in the governorates that need them most, and opportunities that encourage young Jordanian professionals to build their careers at home.” “Every ambition we have for health ultimately comes down to people.” This country-led effort reflects the ambition of @WHOEMRO's regional flagship initiative to strengthen and invest in a resilient health workforce. WHO is supporting Member States to lead and shape solutions that ensure health workers are equipped, supported and available where they are needed most. As Jordan develops its new National Health Strategy, investing in the health workforce means investing in better care, stronger health systems and a healthier future for all. @mohgovjordan | @WHOJordan | @UnitedNationsjo @SheriR_Anderson
- Sep 28, 20262.7x their median
What can polio transition teach us about building resilient health systems? Iraq’s experience offers an important lesson: the value of polio investments lives on to strengthen health systems. At a regional learning session during #EMRC73 Virtual Week, Iraq demonstrated how polio assets and capacities have been integrated into national surveillance, laboratory and immunization systems, with support from WHO and partners. These steps have strengthened health system resilience and are supporting the country to sustain its polio-free status. Such lessons can help countries across the Eastern Mediterranean Region turn the gains of polio eradication into lasting public health capacity.
- Sep 27, 20262.7x their median
117 million people in need of humanitarian aid. 13 health emergencies. 45 active disease outbreaks. 32 attacks on health care in August 2026. Across the Eastern Mediterranean Region, conflict, displacement, food insecurity and disease outbreaks continue to put health systems and communities under immense pressure. WHO is supporting countries to keep essential health services running, respond to outbreaks, deliver lifesaving supplies and strengthen emergency preparedness. But funding gaps are limiting the health response. What is happening across the @WHOEMRO Region, and how is WHO responding? Read the latest WHO Situation Report on Health Emergencies in the Eastern Mediterranean Region for the latest updates, response and funding needs: https://t.co/Nvyn3YXC8H
- Sep 9, 20262.7x their median
September is #ChildhoodCancer awareness month! ⭐️Good news: childhood cancer is curable. Early diagnosis and providing immediate care can improve health outcomes and increase the chance of survival. Early diagnosis consists of: ✅knowing the symptoms ✅accurate and timely diagnosis ✅quick access to treatment Let’s give every child diagnosed with cancer the brightest future. Follow us throughout the month to learn more about the signs and symptoms of #ChildhoodCancer.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 234K followers, an engagement rate of 0.001%. Measured over 41 original posts, its engagement rate beats 7% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.6K times each, and 0.185% of those impressions turn into an interaction. That is about 0.691% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.5 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 06:00 UTC, and Tuesday is the busiest day of the week. Of the 41 posts sampled, 100% carry an image or video and 20% link out. The account's strongest tracked post pulled 25 interactions, about 8.3x its own typical post. Recurring topics include #unga, #emrc73, #gaza.
- What is WHO Regional Office for the Eastern Mediterranean's engagement rate on X?
- WHO Regional Office for the Eastern Mediterranean (@WHOEMRO) has an engagement rate of 0.001%, based on the median interactions across 41 original posts from the last 30 days against 234,402 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, WHO Regional Office for the Eastern Mediterranean sits below the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WHOEMRO have real engagement?
- Its engagement rate beats 7% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WHOEMRO post?
- Most posts go out around 06:00 UTC, and Tuesday is its busiest day, at roughly 3.53 posts per day across the measured window.