WHO Afghanistan engagement report
@WHOAfghanistan - 95K followers on X
Measured over 14 original posts from a 30-day window, last computed on September 17, 2026.
Engagement
A typical post picks up 12 interactions against 95K followers, an engagement rate of 0.013%. Measured over 14 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.688% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 49 interactions, about 4.1x its own typical post. Recurring topics include #endpolio, #diagnoses, #health.
Measured over 14 original posts from a 30-day window, last computed on September 17, 2026. Recurring tags: #endpolio, #diagnoses, #health.
Compared with accounts its own size
WHO Afghanistan's engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.013%, WHO Afghanistan sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 43% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 43% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 389 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 30, 20264.1x their median
WHO Afghanistan Annual Report 2025 is now available. Despite a challenging operational environment, WHO continued delivering essential and life-saving health services across all 34 provinces in 2025, while supporting stronger primary health care, advancing national health priorities and helping build a more resilient health system for the people of Afghanistan. Read the full report here: https://t.co/N59trUAnml
- Aug 4, 20262.6x their median
Afghanistan’s de facto Ministry of Public Health today launched the National Health Strategy 2026–2030, developed with technical support from the @WHOAfghanistan and informed by inputs from health partners and stakeholders. The Strategy adopts a coherent approach to improving the use of resources for health. It addresses key priorities – strengthening systems for health, with a focus on high impact interventions, improving access and coordinating effectively across other sectors that impact health. Read the full release here:👉https://t.co/wCKdSD6GFs
- Aug 4, 20262.3x their median
Today marks an important milestone for Afghanistan's health sector. Watch WHO Representative's message on the launch of the National Health Strategy 2026–2030—a roadmap towards stronger health systems and better health for all. #HealthForAll #Afghanistan @WHO @WHOEMRO @unafghanistan @UNAMAnews @UN_News_Centre @DrEdwinCeniza
- Jul 30, 20262.3x their median
.@WHOAfghanistan completed a 15-day Hospital Management Training in Kabul for 25 participants from WHO-supported Infectious Disease Hospitals in Balkh, Kunduz, Kandahar and Nangarhar, alongside representatives from national public health authorities. Through seven specialized modules, participants strengthened their capacities in leadership, governance, quality improvement, data-driven decision-making, health financing, human resource management, disaster preparedness and supply chain management. With support from the @EUinAfghanistan , this initiative is helping build more efficient, accountable and patient-centered hospitals, contributing to stronger health services and better health outcomes across Afghanistan.
- Aug 20, 20262.1x their median
Following flooding in Parun, Nuristan, WHO-supported risk communication and community engagement activities reached 6,814 people with essential information on waterborne disease prevention, safe water practices, hygiene, sanitation, Oral Rehydration Solution use, and timely health-seeking behaviours. ✅ 32 awareness sessions conducted ✅4,500 IEC materials distributed With support from @eu_echo, @WHO is helping communities stay informed, stay healthy, and reduce the risk of infectious diseases in #Afghanistan.
- Aug 27, 20262.0x their median
Across Afghanistan, @OCHAFunds support is helping turn urgent needs into lifesaving care. With funding from the Afghanistan Humanitarian Fund, @WHOAfghanistan is delivering essential health services, supporting vulnerable children and strengthening health facilities to serve communities most in need. #HealthForAll
- Aug 9, 20261.8x their median
When people have access to the right health information, they can make informed decisions to better protect themselves, their families and community. With funding from the @EUinAfghanistan, @WHOAfghanistan supported a Risk Communication and Community Engagement (RCCE) campaign in #Badakhshan, helping communities better understand and respond to health risks. The campaign reached more than 37,000 people, with women making up 60% of those reached. Together, we are bringing health information closer to the communities that need it most. Watch the video to learn more 👇 @WHO @WHOEMRO @eu_echo @ECHO_Asia @UNAMAnews @unafghanistan @UN_News_Centre @DrEdwinCeniza
- Sep 6, 20261.5x their median
Afghanistan is strengthening disease surveillance to detect outbreaks earlier and respond faster—helping protect communities and save lives. Read the full story: https://t.co/Iw3cELccxF https://t.co/ilOMSDXurl
- Aug 24, 20261.5x their median
Every person deserves access to quality health care, no matter where they live. With support from Afghanistan Humanitarian Fund, @WHO reached more than 42,000 people with essential health services across Afghanistan's most vulnerable communities, provided treatment to nearly 8,000 children with severe acute malnutrition, and strengthened disease surveillance for early detection and response to the outbreaks. Behind these numbers are healthier children, stronger communities, and families receiving the care they need when it matters most.
- Aug 1, 2026
Today marks the beginning of World Breastfeeding Week—a time to recognize the vital role of breastfeeding in giving every child the best possible start in life. Breastfeeding provides the nutrition, protection, and care every baby needs to grow strong and healthy. This week, let's stand with mothers across Afghanistan and protect every child's right to breastfeed. #worldbreastfeedingweek #HealthForAll
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 12 interactions against 95K followers, an engagement rate of 0.013%. Measured over 14 original posts, its engagement rate beats 20% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 0.688% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.83 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video and 43% link out. The account's strongest tracked post pulled 49 interactions, about 4.1x its own typical post. Recurring topics include #endpolio, #diagnoses, #health.
- What is WHO Afghanistan's engagement rate on X?
- WHO Afghanistan (@WHOAfghanistan) has an engagement rate of 0.013%, based on the median interactions across 14 original posts from the last 30 days against 94,955 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, WHO Afghanistan sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WHOAfghanistan have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WHOAfghanistan post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.83 posts per day across the measured window.