World Health Organization (WHO) engagement report
@WHO - 13M followers on X
Measured over 105 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 184 interactions against 13M followers, an engagement rate of 0.002%. Measured over 105 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 44K times each, and 0.414% of those impressions turn into an interaction. That is about 0.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 105 posts sampled, 92% carry an image or video and 63% link out. The account's strongest tracked post pulled 16K interactions, about 85x its own typical post. Recurring topics include #ebola, #mentalhealth, #worldrabiesday.
Measured over 105 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #ebola, #mentalhealth, #worldrabiesday.
Compared with accounts its own size
World Health Organization (WHO)'s engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, World Health Organization (WHO) sits below the 10th percentile of the 204,491 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 63% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 63% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 338 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 22, 202685x their median
I am very delighted to meet @ENHYPEN JUNGWON, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI in person in Seoul 🇰🇷 today. Thank you for your work and commitment in promoting blood donation with @WHO I look forward to continuing our collaboration in the future, and perhaps next time you will come to visit me and my colleagues in Geneva.
- Oct 8, 202679x their median
🩸 Not only @ENHYPEN collaborated with WHO for World Blood Donor Day in June - encouraging fans and young people around the world to become blood donors, but they also reinforced that message through action: donating blood themselves. Their story & vlog https://t.co/iJDTPQxBRl Photo: BELIFT LAB
- Oct 9, 202610x their median
It's #WorldMentalHealthDay Nearly 1 in 7 people live with a #MentalHealth condition. People with lived experience can help transform mental health care at every stage: from designing services to delivering and improving them. By collaborating and working together, experts with lived experience, and people working in mental health systems, policy, and research can design care that is person-centred, rights-based and rooted in dignity. Make community-based services stronger, support continuity of care and make every conversation count https://t.co/o4ibsedr2o
- Aug 13, 20268.5x their median
Vaccines have saved more than 150 million lives since 1974 — not by accident, but because ordinary people made the decision to protect themselves, their children and one another. That’s 6 lives every minute, every day, for more than 5 decades. #VaccinesWork Your decision makes a difference. Get vaccinated.
- Aug 27, 20267.7x their median
Stress is not something to ignore. It makes it hard for us to relax and take decisions; it shoots up anxiety and irritation, and negatively impacts our overall health. Learn to spot the signs of stress and practice simple techniques that help you pause, breathe, and slow down. https://t.co/vPGZHY5d6C
- Sep 14, 20267.2x their median
REMEMBER: Antibiotics do not treat viral infections, like colds and flu ALWAYS seek the advice of a qualified health care professional before taking antibiotics https://t.co/Fw6J2YxiU6
- Aug 12, 20267.2x their median
Every parent wants to keep their children safe, and vaccines are among the most powerful tools for doing that, making deadly diseases preventable. @WHO is concerned that recent changes to US immunization policy are not aligned with decades of evidence that show when children are most vulnerable to disease, when vaccines provide the strongest protection, how many doses are needed, and which vaccines can be given together safely. That evidence is reviewed continuously as new data emerge from across the globe. The current evidence is unequivocal: vaccines - including the MMR vaccine - are safe and do not cause autism. Delaying vaccines or separating doses unnecessarily does not make vaccination safer and can leave children unprotected. Global evidence and recommendations, including from @WHO, inform national experts, who consider local disease patterns, health systems and population needs, to determine which vaccines and schedules are best for their country. Vaccination policy should be guided by rigorous, independent and transparent review of the best available science, not by political influence.
- Aug 29, 20266.5x their median
WHO is on the ground in #Nepal, responding to the devastating flash floods delivering emergency care, and supplies where they are needed most. https://t.co/txf1FBKmyg
- Sep 6, 20265.8x their median
High blood pressure - or #hypertension - often shows no warning signs, yet it increases the risk for heart disease, stroke, blindness, dementia, and other complications. A simple blood pressure check can be life-saving. Getting your blood pressure measured the right way helps ensure accurate results. Incorrect positions can lead to incorrect readings. ✔ Sit with your back supported ✔ Legs uncrossed and feet flat on the floor ✔ Arm supported with the cuff at heart level ✔ Use correct cuff size ✔ Rest for at least 5 minutes before the reading ✔ Do not talk during or between measurements ✔ Avoid exercise, tea/coffee, and smoking for at least 30 minutes before reading Small steps can make a big difference in protecting your health.
- Oct 20, 20265.8x their median
Nigeria has confirmed one imported case of #Ebola Bundibugyo virus disease in the Federal Capital Territory (FCT), becoming the fifth country to detect the virus since an outbreak of the disease was declared in the Democratic Republic of the Congo (DRC) on 15 May 2026. As per the Federal Ministry of Health, Nigeria (@Fmohnigeria): ▶️ The patient is a woman with a recent travel history to Uganda. ▶️ Her symptoms began on 7 October, four days after she arrived in Nigeria, and she sought care at a private health facility in Abuja on 11 October. ▶️ A laboratory test confirmed Bundibugyo virus on 20 October. ▶️ She is currently in isolation and receiving medical care. ▶️ Investigations are ongoing to establish the likely source of her infection and reconstruct her full travel and exposure history. The ministry, so far, reports that 44 contacts have been identified and are being monitored. Contact tracing is also underway. Rapid identification of cases, timely follow-up of contacts and effective infection prevention and control are critical to contain the spread of the virus. WHO and partners are working with health authorities to strengthen efforts to stop the virus from spreading. WHO urges all countries in the region to sustain a high level of readiness as the outbreak in the DRC continues to evolve. WHO advises against any restriction of travel to, or trade with, affected countries, and continues to closely monitor and, where necessary, verify travel and trade measures in relation to this event. WHO regularly reviews the latest information to update its assessment of the risks posed by the outbreak. Read the full press release: https://t.co/kM4nlqOGXe
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 184 interactions against 13M followers, an engagement rate of 0.002%. Measured over 105 original posts, its engagement rate beats 14% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 44K times each, and 0.414% of those impressions turn into an interaction. That is about 0.35% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 10:00 UTC, and Saturday is the busiest day of the week. Of the 105 posts sampled, 92% carry an image or video and 63% link out. The account's strongest tracked post pulled 16K interactions, about 85x its own typical post. Recurring topics include #ebola, #mentalhealth, #worldrabiesday.
- What is World Health Organization (WHO)'s engagement rate on X?
- World Health Organization (WHO) (@WHO) has an engagement rate of 0.002%, based on the median interactions across 105 original posts from the last 30 days against 12,669,564 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, World Health Organization (WHO) sits below the 10th percentile of the 204,491 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @WHO have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @WHO post?
- Most posts go out around 10:00 UTC, and Saturday is its busiest day, at roughly 5.4 posts per day across the measured window.