Back to @WGNTV's profile

WGNTV engagement report

@WGNTV - 120K followers on X

Measured over 15 original posts from a 30-day window, last computed on October 5, 2026.

Engagement

Bottom 10% for its size
Per follower
0.003%
of 120K followers
Per impression
0.249%
1.2K views on a typical post
Reach
1.00%
of its followers see a post
Typical post
3
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.6/day
active 30% of days
Peak time
20:00 UTC
Thursday

A typical post picks up 3 interactions against 120K followers, an engagement rate of 0.003%. Measured over 15 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.249% of those impressions turn into an interaction. That is about 1.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 53% carry an image or video and 100% link out. The account's strongest tracked post pulled 836 interactions, about 279x its own typical post. Recurring topics include #sponsored, #remarkablewomen.

Measured over 15 original posts from a 30-day window, last computed on October 5, 2026. Recurring tags: #sponsored, #remarkablewomen.

Compared with accounts its own size

WGNTV's engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, WGNTV sits below the 10th percentile of the 157,632 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.128%
p750.604%
p902.32%
p9983.1%
Engagement rate as a share of followers, across the 157,632 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 25,982 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.128%
75th percentile0.604%
90th percentile2.32%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video53% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 53% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 225 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 30, 2026279x their median

    Today on the WGN Evening News Jarrett Payton @paytonsun announced an evolution of his role here at WGN. JP is, and always will be, one Chicago’s Very Own. Check out https://t.co/fS2Pc6xCmm for more. https://t.co/GUnTT9sLSz

    7555422573K viewsView on X
  • Jul 29, 20264.3x their median

    This Saturday night at Impact Field in Rosemont @TheChicagoDogs and our very own Mike Toomey will be celebrating Squeeze's birthday. Shhhhhh. It's a surprise. For tickets go to https://t.co/VPKcL1z99q https://t.co/3UHRtCFoXn

    121004.0K viewsView on X
  • Oct 1, 20263.0x their median

    WGN is looking for a Remarkable Woman! One woman will get profiled on @WGNNews by our very own Erin McElroy, get a trip to Nashville to meet other amazing women & her charity of choice will receive a $1000 check. Nominate someone today! #RemarkableWomen https://t.co/J1mDn3D3sD https://t.co/PuDkjPuzvq

    33302.2K viewsView on X
  • Sep 24, 20262.7x their median

    The grandson of our Very Own late, great Merri Dee appeared on @WGNNews today to talk about an upcoming event to honor the legendary broadcaster and trailblazer. https://t.co/Hf80muz9gK For more check out https://t.co/Wbp88KKKPg https://t.co/mEB9UhVPvr

    71001.7K viewsView on X
  • Sep 24, 20262.7x their median

    For 31 years Anne Blyth’s classroom has been a place of growth, discovery, curiosity, support & love. Congrats to Ms. Blyth at Ardmore Elementary in Villa Park on being named the @WGNNews Teacher of the Month. The school gets a $1000 check from @ankinlaw. https://t.co/76ZghsVez8 https://t.co/3kzOAOJ4ik

    71001.4K viewsView on X
  • Sep 1, 20262.7x their median

    Enter now for a chance to win a $250 gift card to State Street Jewelers. https://t.co/y1DG14kHhw https://t.co/f79hgxdTd5

    42201.4K viewsView on X
  • Sep 1, 20262.3x their median

    Know a great teacher? An educator who goes above and beyond? Nominate them to be the WGN Teacher of the month. Throughout the school year we'll profile a winner on @WGNNews at 9 & their school gets a $1000 check from @ankinlaw. Use this form to nominate: https://t.co/nwOGRcw48W https://t.co/MXTY8RUEit

    32111.1K viewsView on X
  • Sep 24, 20261.7x their median

    Our First Responder of the month is Addison Fire Protection District’s Firefighter/Paramedic Gino Casciola, whose actions on a call saved lives. A $1000 donation will be made in Gino's name to the 100 Club of Chicago by @mancinilawgroup. https://t.co/ZxuAxQLT6H https://t.co/GZRXThpl3t

    41001.2K viewsView on X
  • Sep 15, 20261.7x their median

    Roll Call Chicagoland, a veteran-focused charity, is holding its biggest fundraiser of the year Tuesday October 1st at Silver Lake Country Club in Orland Park, Operation Sand Trap II. For tickets and more check out https://t.co/FaLAtBIOrF https://t.co/CYHM7aQqeZ

    22101.2K viewsView on X
  • Aug 26, 20261.7x their median

    The U.S. @HolocaustMuseum is holding its annual Chicago Luncheon on Wednesday, September 9th. Check out the interview from today's @WGNNews Midday show more information or go to https://t.co/G7a7qiGD7F https://t.co/tFsae1rhTv

    32001.2K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#sponsored#remarkablewomen

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 3 interactions against 120K followers, an engagement rate of 0.003%. Measured over 15 original posts, its engagement rate beats 8% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 0.249% of those impressions turn into an interaction. That is about 1.00% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.6 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 20:00 UTC, and Thursday is the busiest day of the week. Of the 15 posts sampled, 53% carry an image or video and 100% link out. The account's strongest tracked post pulled 836 interactions, about 279x its own typical post. Recurring topics include #sponsored, #remarkablewomen.

What is WGNTV's engagement rate on X?
WGNTV (@WGNTV) has an engagement rate of 0.003%, based on the median interactions across 15 original posts from the last 30 days against 120,220 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, WGNTV sits below the 10th percentile of the 157,632 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @WGNTV have real engagement?
Its engagement rate beats 8% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @WGNTV post?
Most posts go out around 20:00 UTC, and Thursday is its busiest day, at roughly 0.6 posts per day across the measured window.

Keep going