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Visit Xiamen engagement report

@VisitXiamen - 453K followers on X

Measured over 35 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.042%
of 453K followers
Per impression
0.222%
86K views on a typical post
Reach
18.9%
of its followers see a post
Typical post
190
interactions (median)
Saved
0.002%
2 bookmarks on a typical post
Posting rate
1.2/day
active 100% of days
Peak time
14:00 UTC
Wednesday

A typical post picks up 190 interactions against 453K followers, an engagement rate of 0.042%. Measured over 35 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 86K times each, and 0.222% of those impressions turn into an interaction. That is about 18.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.9K interactions, about 10x its own typical post.

Measured over 35 original posts from a 30-day window, last computed on October 25, 2026.

Compared with accounts its own size

Visit Xiamen's engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 16% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.042%, Visit Xiamen sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 14:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 14:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 381 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 19, 202610x their median

    Autumn in Xiamen carries an unexpected touch of spring. Silk floss trees are bursting into soft pink blooms across city streets. These dreamy blossoms paint the grey fall days with gentle rosy hues, as if spring has wandered back for a fleeting visit. Wander along the flower-lined avenues and catch this one-of-a-kind southern romance.

    1.8K10722234K viewsView on X
  • Oct 20, 20263.3x their median

    What does a “garden” mean across different cultures? Don’t miss GARDENS, the international art exhibition in Xiamen!Artists from China and Northern Europe share their visions of gardens through diverse art forms, bridging Eastern and Western artistic wisdom. Free to visit until Nov 1.

    5703318033K viewsView on X
  • Oct 11, 20262.7x their median

    Satay noodles represent Xiamen’s coastal‑trade history. The layered satay paste blends overseas influences into a signature local noodle dish. Rich, nutty‑savoury broth hits you first. Slightly sweet with subtle spice, it coats springy alkaline noodles for a deeply satisfying mouthful. The fun part of eating satay noodles: pick your own toppings from seafood, tofu puffs, to pork cuts. This customizable bowl is every visitor’s must‑order in Xiamen.

    498620109K viewsView on X
  • Aug 29, 20262.6x their median

    What does a love letter smell like? 💌 On Gulangyu, it smells like sea breeze at dusk, like magnolias after rain, like old tiles warmed by the sun. “Love Letters” is a scent art exhibition that invites you to pause, breathe, and remember. Co-presented by Shushi, Lod Hotel, and T7 ART—this is not an exhibition you walk through. It’s one that walks into you. Venue: Lod Hotel · Kulangsu Dates: Aug 10 – Sep 10, 2026

    483210131K viewsView on X
  • Sep 21, 20262.6x their median

    Autumn is a wonderful season to explore Xiamen! Immerse yourself in living heritage while the whole city buzzes with Mid-Autumn joy. 1. Gulangyu Bead Embroidery Studio (No. 45 Longtou Road, Gulangyu)
Just near the Piano Ferry Terminal, step into this heritage workshop and watch artisans create dazzling Xiamen bead embroidery. Visitors can enjoy a short craft demonstration; DIY hands-on experiences require advance booking. Pick up a one-of-a-kind handmade souvenir here! 2. Qibaozhai Lacquer Art Center (Huli District)
Step into the world of Fujian Provincial Intangible Cultural Heritage at this dedicated lacquer art museum. It’s a multi-functional space combining research, design, training, exhibition, and hands-on experiences. 💡 Travel Tips: Don’t miss the Mid-Autumn public Bobing games. During the festival, free Bobing stations are set up across major cultural parks and seaside plazas. No experience needed—just roll the dice in the big red porcelain bowl with locals and compete for the highest honor: the “Zhuangyuan” (Top Scholar) title! Expect larger crowds during Mid-Autumn. For workshop DIY experiences, please book in advance before arrival.

    47762083K viewsView on X
  • Sep 15, 20262.1x their median

    Before the machines took over, there were hands—patient, weathered, and impossibly skilled. In an age of mass production, Xiamen’s artisans still work the old way. Slowly. Deliberately. With a warmth no factory can replicate. Their philosophy? An ancient Chinese principle passed down through generations: “Heaven has its seasons, earth has its qi, materials have their beauty, and craft has its ingenuity.” Lacquer from forest resin. Pearls from mountain stones. Porcelain from fired clay. Nothing synthetic. Nothing forced. These crafts honor nature—not by conquering it, but by listening to it. Taking just enough. Transforming with respect, not resistance. Next week, some of these time-honored traditions will travel from Xiamen to Paris for the UNESCO Intangible Cultural Heritage Conference. Stay tuned!

    388670103K viewsView on X
  • Oct 13, 20262.0x their median

    Fresh coastal oysters are the star of the oyster omelette. Rooted in Xiamen’s local fishing communities, it turns daily ocean harvest into beloved home‑style cooking. Crispy golden edges contrast with a soft, gooey centre. Juicy briny oysters burst within egg and sweet‑potato starch batter, pure taste of the sea. Remember to pair it with sweet‑chili sauce and taste the ocean on your plate.

    382310102K viewsView on X
  • Sep 20, 20262.0x their median

    Choose Your Xiamen Vibe: Quiet Craft or Lively Folk?
Xiamen offers two completely different autumn experiences. Which one would you pick?
A: The buzz of the Mid-Autumn “Bobing” festival. The lively laughter of locals rolling dice for luck—a warm, bustling community celebration.
B: The Zen of lacquer thread sculpture. Work like a master artisan meticulously breathes life into art—a quiet, soul-soothing process.
Let us know below: Are you an “Artisan” or a “Folk Fan”? 👇

    37271079K viewsView on X
  • Oct 10, 20262.0x their median

    Early mornings in Xiamen start with a warm bowl of vermicelli paste. Street‑side stalls have served this comforting staple for generations, where locals grab a quick, nourishing bite before starting their day. Ultra‑fine rice vermicelli simmers into silky soft broth. Light, mild, and soothing, it wraps your palate in gentle warmth without heavy seasoning.

    370200884 viewsView on X
  • Jul 25, 20261.6x their median

    Chinese white dolphins are “pink fairies” that swim in the warm waters of Xiamen, and there are fewer than 2,000 left. Scotland’s grey seals roam Scotland’s rugged coasts and are one of the rarest seal species in the world. These two may never cross paths in the wild—but they share the same ocean home. And so do we.

    3341291546K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 190 interactions against 453K followers, an engagement rate of 0.042%. Measured over 35 original posts, its engagement rate beats 56% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 86K times each, and 0.222% of those impressions turn into an interaction. That is about 18.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.2 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.9K interactions, about 10x its own typical post.

What is Visit Xiamen's engagement rate on X?
Visit Xiamen (@VisitXiamen) has an engagement rate of 0.042%, based on the median interactions across 35 original posts from the last 30 days against 452,706 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.042%, Visit Xiamen sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VisitXiamen have real engagement?
Its engagement rate beats 56% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @VisitXiamen post?
Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 1.2 posts per day across the measured window.

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