Visit México engagement report
@VisitMex - 1.7M followers on X
Measured over 55 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 22 interactions against 1.7M followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 14% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 1.28% of those impressions turn into an interaction. That is about 0.102% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video, 24% are part of a thread and 11% link out. The account's strongest tracked post pulled 348 interactions, about 16x its own typical post. Recurring topics include #comunicado, #fiestaspatrias, #yucatán.
Measured over 55 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #comunicado, #fiestaspatrias, #yucatán.
Compared with accounts its own size
Visit México's engagement rate beats 14% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Visit México sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 681 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 16, 202616x their median
🇲🇽 ¡Viva México! 🇲🇽 Hoy es noche de celebrar en grande: música, comida mexicana, familia, amigos y mucho orgullo por nuestro país. 🎉 Que se escuche fuerte desde cada rincón: ¡Viva México y felices Fiestas Patrias! ❤️🤍💚 - 🇲🇽 ¡Viva México! 🇲🇽 Tonight is all about celebrating: music, Mexican food, family, friends, and plenty of pride for our country. 🎉 Let it be heard loud and clear: ¡Viva México! Happy Mexican Independence celebrations! ❤️🤍💚 #VisitMexico #MéxicoEstáDeModa #VivaMéxico #FiestasPatrias
- Aug 7, 20268.4x their median
Nuestro país fue reconocido como uno los países más bellos del mundo en 2026 por Condé Nast Traveler, un reconocimiento que celebra la extraordinaria riqueza natural, cultural y patrimonial que distingue a México. 🤩🙌🏼👀 De playas y selvas a desiertos, montañas, Pueblos Mágicos y ciudades llenas de historia, cada rincón invita a descubrir experiencias inolvidables.✨ 📍 Ven y descubre por qué el mundo sigue eligiendo a México. 🙌🏼
- Aug 17, 20268.1x their median
Nuestra gastronomía vuelve a poner a México en lo más alto en el listado de los mejores destinos culinarios 2026, según Travel and Tour World. Cada platillo cuenta una historia; cada ingrediente guarda una tradición y cada sabor nos conecta con la riqueza cultural de nuestro país. 🤩 Porque la cocina mexicana se vive, se comparte y se lleva en el corazón. ❤️🌶️
- Aug 8, 20264.8x their median
Lo que te llevas de México va mucho más allá de un platillo, son recetas que cuentan historias, sabores que unen generaciones y tradiciones que se conservan en cada cocina. 🇲🇽🍽️ En estas vacaciones de verano, descubre la riqueza de la gastronomía mexicana a través de sus ingredientes, cocinas tradicionales, mercados, cocineras y cocineros que mantienen vivo uno de los mayores patrimonios culturales del mundo. 🤩 Cada destino tiene un sabor que te invita a volver. ✨
- Aug 10, 20263.9x their median
Con 407 medallas, la delegación mexicana celebra un resultado construido con esfuerzo, disciplina y pasión en los Juegos Centroamericanos y del Caribe. Un logro que pone en alto el nombre de México. ¡Felicidades a nuestros atletas! ❤️ - Mexico makes history at Santo Domingo 2026. 🇲🇽🏅 With 407 medals, the Mexican delegation celebrates an achievement built on effort, discipline, and passion at the Central American and Caribbean Games. A milestone that proudly raises Mexico’s name. Congratulations to our athletes! ❤️ #VisitMexico #MéxicoEstáDeModa #SantoDomingo2026 #JuegosCentroamericanosYDelCaribe #México
- Oct 4, 20263.6x their median
Día de Muertos ya se siente. 🏵️✨ Los destinos comienzan a llenarse de color, tradición y ese ambiente que hace de esta temporada una experiencia única. Una celebración que transforma cada viaje en una oportunidad para acercarse a nuestras raíces y vivirlas de cerca. - Day of the Dead is already in the air. 🏵️✨ Destinations are beginning to fill with color, tradition, and the unmistakable atmosphere that makes this season a unique experience. A celebration that turns every journey into an opportunity to connect with our roots and experience them up close. #VisitMexico #MéxicoEstáDeModa #DíaDeMuertos #TradicionesMexicanas
- Sep 14, 20263.5x their median
Tres colores, una bandera y un país lleno de diversidad. 🇲🇽 Verde, blanco y rojo forman parte de nuestra identidad y también nos llevan a descubrir diferentes rincones de México. Este mes patrio, celebremos con orgullo todo lo que representan. ✨ - Three colors, one flag, and a country full of diversity. 🇲🇽 Green, white, and red are part of our identity and also invite us to discover different corners of Mexico. This patriotic month, let’s proudly celebrate everything they represent. ✨ #VisitMexico #MéxicoEstáDeModa #MexicoIsAFeeling #OrgulloMexicano #VivaMéxico
- Aug 14, 20263.2x their median
Este verano, te llevas calles llenas de historia, sabores que cuentan tradiciones, paisajes que sorprenden y la calidez de quienes hacen de cada lugar algo único. 🇲🇽💜 Porque México no solo se visita, se vive, se siente y se lleva en el corazón. Descubre los 177 Pueblos Mágicos y déjate sorprender por todo lo que tienen para compartir. ✨
- Oct 2, 20263.2x their median
La temporada de Día de Muertos comienza a sentirse en cada rincón. 🏵️💀 Altares, flores, música, gastronomía y celebraciones llenan los destinos de tradición y color. Desde grandes festivales hasta expresiones que mantienen vivas nuestras raíces, hay muchas formas de vivir estas fechas. ¿Cuál de estas celebraciones te gustaría conocer? ✨ Planea tu próxima experiencia en https://t.co/wZ129veZ54 - Day of the Dead season is beginning to come alive across every corner of Mexico. 🏵️💀 Altars, flowers, music, gastronomy, and celebrations fill destinations with tradition and color. From major festivals to expressions that keep our roots alive, there are many ways to experience this special season. Which of these celebrations would you like to experience? ✨ Plan your next experience at https://t.co/wZ129veZ54 #VisitMexico #MéxicoEstáDeModa #DíaDeMuertos #TradicionesMexicanas #TurismoMéxico
- Aug 7, 20263.1x their median
¡Este verano, descubre los impresionantes Islotes, en #BajaCaliforniaSur! 🏝️ Al norte de la Isla Espíritu Santo, se encuentra un increíble santuario del Golfo de California. Un fascinante lugar para nadar con lobos marinos en su hábitat natural. 🦭 Parte del Parque Nacional Zona Marina del Archipiélago de Espíritu Santo, donde hacer snorkel y #buceo, en aguas cristalinas y con una biodiversidad impactante. 🤿🐠 ¡Explora, aprende y conecta con la naturaleza! 🌿
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 22 interactions against 1.7M followers, an engagement rate of 0.001%. Measured over 55 original posts, its engagement rate beats 14% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.7K times each, and 1.28% of those impressions turn into an interaction. That is about 0.102% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 19:00 UTC, and Saturday is the busiest day of the week. Of the 55 posts sampled, 100% carry an image or video, 24% are part of a thread and 11% link out. The account's strongest tracked post pulled 348 interactions, about 16x its own typical post. Recurring topics include #comunicado, #fiestaspatrias, #yucatán.
- What is Visit México's engagement rate on X?
- Visit México (@VisitMex) has an engagement rate of 0.001%, based on the median interactions across 55 original posts from the last 30 days against 1,691,913 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Visit México sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VisitMex have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @VisitMex post?
- Most posts go out around 19:00 UTC, and Saturday is its busiest day, at roughly 3 posts per day across the measured window.