Visit California engagement report
@VisitCA - 100K followers on X
Measured over 6 original posts from a 30-day window, last computed on August 19, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 8 interactions against 100K followers, an engagement rate of 0.008%. Posts are seen about 1.5K times each, and 0.544% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 5.8x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 19, 2026.
Where this sits in the catalog
At 0.008%, Visit California sits above the 10th percentile of the 37,214 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 17:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Apr 30, 20265.8x their median
Plan a visit to Laguna Beach, the only city in the Golden State whose entire coastline is designated as a boating- and fishing-free zone. 🐠 Learn more from @TravelLeisure: https://t.co/FZmM9HCTfr 📷 _jyotigulia on IG https://t.co/k75oIffNkn
- Feb 20, 20264.6x their median
Are you a foodie visiting Los Angeles? 🍔 Here is a list of the 40 best restaurants in Los Angeles you need to try right now from @TimeOutLA. 🌮 https://t.co/CUoADC3cSW
- May 29, 20264.4x their median
Take the ultimate Northern California road trip from Lake Tahoe to @OnlyInSF via Yosemite. 🏞️ Plan your trip: https://t.co/AQicovO9Og 📷 suddenlysee on IG https://t.co/dMfInSbcex
- Apr 6, 20264.3x their median
Have you explored the charming Southern California town Carlsbad? 🌼 Read why this under-the-radar beachside getaway should be at the top of your list: https://t.co/Gt9qoqemxt 📷 jasonissertell on IG https://t.co/zV1rQQSZ8v
- Mar 30, 20264.1x their median
Have you ever visited Surf City USA? 🏄♂️ Plan a trip to this Southern California beach town with @TravelLeisure. 🌊 Read more: https://t.co/M0iKlSyYhJ https://t.co/hI3XV390A8
- Apr 1, 20264.0x their median
Get ready: Southern California’s biggest beach party and music festival is returning to Redondo Beach May 1-3! 🏖️ Get tickets for Beach Life Festival to catch performances by The Chainsmokers, James Taylor, and more: https://t.co/e1NHC7ulwA 📷 Beach Life Festival https://t.co/akfHojHwhq
- Apr 13, 20263.9x their median
Laid-back surf energy meets relaxed wine country charm in this epic SoCal adventure! Go from surfing on the coast in Oceanside to sipping wine in the hills of Temecula on this Waves to Wine day trip. 🏄♀️🍷 📍@VisitOceanside and Temecula Learn more: https://t.co/2sNrB0jtHH https://t.co/qcz5vXONn2
- Mar 16, 20263.6x their median
Cruise the California coast by rail on the Pacific Surfliner, a $30 @Amtrak train offering 13 daily roundtrips between Los Angeles and San Diego. 🚆 Learn more in this story from @SFGate: https://t.co/SkBsOZxPG4 📷 me.llamo.erica on IG https://t.co/AgeOrcxc7i
- Feb 9, 20263.6x their median
Here are the 46 best things to do in @OnlyInSF right now according to Time Out San Francisco. 🌁 https://t.co/Vdj0ktDtZr
- Mar 25, 20263.3x their median
Is going whale-watching on your bucket list? 🐋 Discover California’s best whale-watching spots with this guide from @LATimes: https://t.co/w1NZjsCibc 📷 districtvsion on IG https://t.co/N0SXvHWYzm
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 8 interactions against 100K followers, an engagement rate of 0.008%. Posts are seen about 1.5K times each, and 0.544% of those impressions turn into an interaction. That is about 1.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.2 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 17:00 UTC, and Friday is the busiest day of the week. Of the 6 posts sampled, 100% link out. The account's strongest tracked post pulled 46 interactions, about 5.8x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Visit California's engagement rate on X?
- Visit California (@VisitCA) has an engagement rate of 0.008%, based on the median interactions across 6 original posts from the last 30 days against 99,781 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.008%, Visit California sits above the 10th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VisitCA have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @VisitCA post?
- Most posts go out around 17:00 UTC, and Friday is its busiest day, at roughly 0.2 posts per day across the measured window.