Visa Central & Eastern Europe,Middle East & Africa engagement report
@VisaCEMEA - 129K followers on X
Measured over 1 original post from a 30-day window, last computed on October 2, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 2 interactions against 129K followers, an engagement rate of 0.002%. Posts are seen about 760 times each, and 0.263% of those impressions turn into an interaction. That is about 0.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 79 interactions, about 40x its own typical post. Recurring topics include #foundingpartner, #innovations, #money2020middleeast. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 2, 2026. Recurring tags: #foundingpartner, #innovations, #money2020middleeast.
Where this sits in the catalog
At 0.002%, Visa Central & Eastern Europe,Middle East & Africa sits below the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 10:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 298 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Feb 12, 202540x their median
Visa and @Kurdistan Regional Government have a signed a strategic partnership to promote financial inclusion and advance digital payments in the #Kurdistan region. More here https://t.co/Ca8nzhRTrO https://t.co/tED0SZ0huM
- Dec 4, 202536x their median
Visa today announced a partnership with the Central Bank of Syria and financial authorities and institutions to implement a strategic roadmap designed to help #Syria rapidly integrate into the modern global #digitaleconomy. https://t.co/5rZRVlE5Af
- Jul 18, 202511x their median
We are excited to partner with @BLOMBANKLebanon to launch a hybrid Digital Onboarding Experience for the first time in #Lebanon. This #innovative service will enhance the #banking experience for new clients by making account opening seamless via the eBLOM mobile app. https://t.co/Zx2c2OY6Rl
- Jun 12, 20256.0x their median
With just one year to go until FIFA World Cup 26™, Visa is proud to announce Lamine Yamal—one of football’s brightest rising stars—as the official global ambassador for the tournament. More here https://t.co/PfgpAFHcd0 #FIFAWorldCup26 #WeAre26 #Football https://t.co/aeAz6Qtly2
- Jan 28, 20254.0x their median
💰 We're excited to unveil the 2nd Edition of Visa's "Where Cash Hides" Research. Discover the motivators for #cash usage and existing opportunities to boost #financialinclusion and enhance payment experiences for consumers and businesses in the #GCC ➡️ https://t.co/EKBwW7VyRQ https://t.co/WB8JEb4rmH
- May 8, 20253.0x their median
We're excited to announce our exclusive partnership with @EGYPTAIR, offering exclusive benefits to EgyptAir customers, including the launch of a new premium co-branded payment cards https://t.co/Ke8wSbvLyL https://t.co/9lU5RMlcCG
- Jul 29, 20252.5x their median
We’re proud to announce Visa’s partnership with @RaqamiBank —#Pakistan’s first Islamic digital retail bank—to launch its card portfolio and deliver secure, #digital-first #payment solutions designed to serve underserved communities. More here https://t.co/3Xk2dlBaK7 https://t.co/NWVtFU6z1L
- Feb 5, 20252.5x their median
At the 2025 @rlcglobalforum in #Riyadh, we, as Headline Partner for the fifth year, reinforced our commitment to fostering #innovation and #collaboration in retail. https://t.co/Hew2NZQeVR
- Jan 30, 20252.5x their median
💳 What's next for payments in 2025? Join Visa's Andrew Torre, Regional President CEMEA, to explore the pivotal trends poised to redefine digital payments in 2025. Tune in ⬇️ YouTube https://t.co/f0yNONptnx Apple Podcasts https://t.co/5FPcD1SA9Z Spotify https://t.co/Svj1I8GlyW https://t.co/2S5db9h9p0
- Aug 4, 20252.0x their median
Visa has partnered with Kuickpay to transform B2B payments and accelerate SME growth in Pakistan. This collaboration will enable businesses to digitize their payment flows, improve operational efficiency, and expand access to secure financial services https://t.co/tM0oaogU0g https://t.co/k7yK8bgOyO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 129K followers, an engagement rate of 0.002%. Posts are seen about 760 times each, and 0.263% of those impressions turn into an interaction. That is about 0.59% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.07 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Thursday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 79 interactions, about 40x its own typical post. Recurring topics include #foundingpartner, #innovations, #money2020middleeast. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Visa Central & Eastern Europe,Middle East & Africa's engagement rate on X?
- Visa Central & Eastern Europe,Middle East & Africa (@VisaCEMEA) has an engagement rate of 0.002%, based on the median interactions across 1 original posts from the last 30 days against 128,762 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, Visa Central & Eastern Europe,Middle East & Africa sits below the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VisaCEMEA have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @VisaCEMEA post?
- Most posts go out around 10:00 UTC, and Thursday is its busiest day, at roughly 0.07 posts per day across the measured window.