Vishal Film Factory engagement report
@VffVishal - 279K followers on X
Measured over 12 original posts from a 30-day window, last computed on September 7, 2026.
Engagement
A typical post picks up 138 interactions against 279K followers, an engagement rate of 0.05%. Measured over 12 original posts, its engagement rate beats 49% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 2.11% of those impressions turn into an interaction. That is about 2.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 17% are part of a thread and 25% link out. The account's strongest tracked post pulled 434 interactions, about 3.1x its own typical post. Recurring topics include #magudam, #makutam, #directorvishal.
Measured over 12 original posts from a 30-day window, last computed on September 7, 2026. Recurring tags: #magudam, #makutam, #directorvishal.
Compared with accounts its own size
Vishal Film Factory's engagement rate beats 49% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 68% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.05%, Vishal Film Factory sits above the 25th percentile of the 66,258 accounts in this comparison. That places it in the below the median band, which runs 0.016% to 0.1%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 242 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 20263.1x their median
The Man. The Journey. The Inspiration. From memorable characters to powerful performances. Happy Birthday to our beloved Vishal! #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/AcRmru7Ixy
- Aug 16, 20262.4x their median
THE ROAR IS GETTING LOUDER! #Magudam / #Makutam is winning hearts and roaring across theatres! ❤️🔥 RUNNING SUCCESSFULLY IN CINEMAS NOW! 🎬🔥 🎟️ BOOK YOUR TICKETS NOW! Magudam https://t.co/rJf1ozkoy0 Makutam https://t.co/7ufCVPQtIL #DirectorVishal #SGF99 https://t.co/HZGz4O1akQ
- Aug 13, 20261.8x their median
ONE MAN. ONE CROWN. ONE MASS STORM. 👑🔥 #Magudam / #Makutam — IN CINEMAS WORLDWIDE TODAY! THE WAIT ENDS. THE CELEBRATION BEGINS. 💥🔥 #DirectorVishal #MagudamFromToday #MakutamFromToday #SGF99 https://t.co/AcGVpl8sPW
- Aug 29, 2026
A Journey That Continues to Inspire HAPPY BIRTHDAY PURATCHI THALAPATHY VISHAL #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/LsDUS7tgjP
- Aug 29, 2026
A Legacy built on passion. A spirit powered by perseverance. A man who continues to inspire. Happy Birthday to the one and only Vishal! #HappyBirthdayVishal #PuratchiThalapathy #DirectorVishal #HBDVishal https://t.co/X95vOUuHkp
- Aug 17, 2026
THE LOVE KEEPS GROWING #Magudam/#Makutam is running successfully in cinemas and receiving a thunderous response from audiences Thank you for the incredible support BOOK YOUR TICKETS NOW Magudam https://t.co/rJf1ozkoy0 Makutam https://t.co/7ufCVPQtIL #DirectorVishal #SGF99 https://t.co/I0E08JmXPl
- Aug 29, 2026
One Man. Countless Characters. Endless Impact. Celebrating the man who continues to win hearts with every role and every performance. #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/kWDqQm6mZt
- Aug 11, 2026
3 DAYS TO GO! The wait is almost over. The crown is ready to rise! 👑 #Magudam / #Makutam storms into theatres WORLDWIDE on August 14! #DirectorVishal #MagudamReleaseOnAug14th #MakutamReleaseOnAug14th #SGF99 https://t.co/T1sdBHkkBk
- Aug 8, 2026
6* MILLION VIEWS & COUNTING! 🔥 The Crown Keeps Rising. The Roar Keeps getting louder 🔥 #Magudam / #Makutam Trailer is Here - Tamil - https://t.co/RUsbzx7Qiy Telugu - https://t.co/Es4cjGk3wn @VishalKOfficial @officialdushara @gvprakash @yoursanjali @SuperGoodFilms_ https://t.co/ABTNpPEktn
- Aug 15, 2026
A CROWN BUILT ON THE LOVE OF THE AUDIENCE! #Magudam / #Makutam receives BLOCKBUSTER REVIEWS! ❤️🔥 Catch the celebration in CINEMAS NOW! 🎬 #DirectorVishal #SGF99 https://t.co/akw0fk8lL5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 138 interactions against 279K followers, an engagement rate of 0.05%. Measured over 12 original posts, its engagement rate beats 49% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.5K times each, and 2.11% of those impressions turn into an interaction. That is about 2.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 12 posts sampled, 100% carry an image or video, 17% are part of a thread and 25% link out. The account's strongest tracked post pulled 434 interactions, about 3.1x its own typical post. Recurring topics include #magudam, #makutam, #directorvishal.
- What is Vishal Film Factory's engagement rate on X?
- Vishal Film Factory (@VffVishal) has an engagement rate of 0.05%, based on the median interactions across 12 original posts from the last 30 days against 279,369 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.05%, Vishal Film Factory sits above the 25th percentile of the 66,258 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VffVishal have real engagement?
- Its engagement rate beats 49% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @VffVishal post?
- Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 1.73 posts per day across the measured window.