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Vishal Film Factory engagement report

@VffVishal - 279K followers on X

Measured over 8 original posts from a 30-day window, last computed on September 21, 2026.

Engagement

Middle of its size range
Per follower
0.055%
of 279K followers
Per impression
2.30%
6.7K views on a typical post
Reach
2.41%
of its followers see a post
Typical post
154
interactions (median)
Saved
0.082%
6 bookmarks on a typical post
Posting rate
0.33/day
active 17% of days
Peak time
11:00 UTC
Saturday

A typical post picks up 154 interactions against 279K followers, an engagement rate of 0.055%. Measured over 8 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.7K times each, and 2.30% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 429 interactions, about 2.8x its own typical post. Recurring topics include #happybirthdayvishal, #hbdvishal, #puratchithalapathy.

Measured over 8 original posts from a 30-day window, last computed on September 21, 2026. Recurring tags: #happybirthdayvishal, #hbdvishal, #puratchithalapathy.

Compared with accounts its own size

Vishal Film Factory's engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.055%, Vishal Film Factory sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 11:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 11:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 11:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 211 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 29, 20262.8x their median

    The Man. The Journey. The Inspiration. From memorable characters to powerful performances. Happy Birthday to our beloved Vishal! #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/AcRmru7Ixy

    3604813820K viewsView on X
  • Aug 16, 20262.1x their median

    THE ROAR IS GETTING LOUDER! #Magudam / #Makutam is winning hearts and roaring across theatres! ❤️‍🔥 RUNNING SUCCESSFULLY IN CINEMAS NOW! 🎬🔥 🎟️ BOOK YOUR TICKETS NOW! Magudam https://t.co/rJf1ozkoy0 Makutam https://t.co/7ufCVPQtIL #DirectorVishal #SGF99 https://t.co/HZGz4O1akQ

    2701336347K viewsView on X
  • Sep 10, 20261.9x their median

    Mass Entertainer #Magudam will be streaming on @primevideoIn from tomorrow 👍 From Team @VishalKOfficial @officialdushara @yoursanjali @dir_raviarasu @SuperGoodFilms_ @dhilipaction @Richardmnathan @srikanth_nb @g_durairaj https://t.co/w9OhvIvmXz

    27228006.4K viewsView on X
  • Aug 13, 20261.6x their median

    ONE MAN. ONE CROWN. ONE MASS STORM. 👑🔥 #Magudam / #Makutam — IN CINEMAS WORLDWIDE TODAY! THE WAIT ENDS. THE CELEBRATION BEGINS. 💥🔥 #DirectorVishal #MagudamFromToday #MakutamFromToday #SGF99 https://t.co/AcGVpl8sPW

    21529117.7K viewsView on X
  • Aug 29, 2026

    A Journey That Continues to Inspire HAPPY BIRTHDAY PURATCHI THALAPATHY VISHAL #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/LsDUS7tgjP

    14022307.1K viewsView on X
  • Aug 29, 2026

    A Legacy built on passion. A spirit powered by perseverance. A man who continues to inspire. Happy Birthday to the one and only Vishal! #HappyBirthdayVishal #PuratchiThalapathy #DirectorVishal #HBDVishal https://t.co/X95vOUuHkp

    13122416.0K viewsView on X
  • Sep 13, 2026

    #Magudam is #1 From the big screen to your home, the love continues! Magudam is currently No.1 in the Top 10 Movies on Amazon Prime Video! Thank you for the incredible love and support! ❤️ #DirectorVishal #SGF99 https://t.co/yqgeqO8Nbm

    114221329.9K viewsView on X
  • Aug 17, 2026

    THE LOVE KEEPS GROWING #Magudam/#Makutam is running successfully in cinemas and receiving a thunderous response from audiences Thank you for the incredible support BOOK YOUR TICKETS NOW Magudam https://t.co/rJf1ozkoy0 Makutam https://t.co/7ufCVPQtIL #DirectorVishal #SGF99 https://t.co/I0E08JmXPl

    100921822K viewsView on X
  • Sep 11, 2026

    Our #Magudam is now streaming on @primevideoIn . Do watch 👍 https://t.co/OhyYYAnJND

    11517307.3K viewsView on X
  • Aug 29, 2026

    One Man. Countless Characters. Endless Impact. Celebrating the man who continues to win hearts with every role and every performance. #HappyBirthdayVishal #PuratchiThalapathy #HBDVishal https://t.co/kWDqQm6mZt

    10923306.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#happybirthdayvishal#hbdvishal#puratchithalapathy#magudam#directorvishal

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 154 interactions against 279K followers, an engagement rate of 0.055%. Measured over 8 original posts, its engagement rate beats 48% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.7K times each, and 2.30% of those impressions turn into an interaction. That is about 2.41% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 17% of days saw any activity at all. Most posts go out around 11:00 UTC, and Saturday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 13% are part of a thread. The account's strongest tracked post pulled 429 interactions, about 2.8x its own typical post. Recurring topics include #happybirthdayvishal, #hbdvishal, #puratchithalapathy.

What is Vishal Film Factory's engagement rate on X?
Vishal Film Factory (@VffVishal) has an engagement rate of 0.055%, based on the median interactions across 8 original posts from the last 30 days against 278,896 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.055%, Vishal Film Factory sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VffVishal have real engagement?
Its engagement rate beats 48% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @VffVishal post?
Most posts go out around 11:00 UTC, and Saturday is its busiest day, at roughly 0.33 posts per day across the measured window.

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