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Vanderpump Rules engagement report

@VanderpumpRules - 1.5M followers on X

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Per follower
0.001%
of 1.5M followers
Per impression
0.082%
23K views on a typical post
Reach
1.51%
of its followers see a post
Typical post
19
interactions (median)
Saved
0.004%
1 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
19:00 UTC
Wednesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 19 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 23K times each, and 0.082% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on October 28, 2026. Recurring tag: #thevalley.

Where this sits in the catalog

At 0.001%, Vanderpump Rules sits below the 10th percentile of the 211,892 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.693%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 211,892 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,457 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.693%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 19:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 19:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 19:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 256 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jul 17, 20265.5x their median

    'The Valley' star Lala Kent slams Jax Taylor and Lori Krebs as "bottom feeders" and says she's "absolutely disgusted" by their romance as Brittany Cartwright breaks her silence #TheValley https://t.co/UGqbCFajii

    3715511134K viewsView on X
  • Aug 11, 20262.8x their median

    'The Valley' star Brittany Cartwright says Lori Krebs was "family" and the person she turned to when she was abused as she dishes on their past friendship, and shades Jax's false narrative, plus she shares her status with Kristen Doute https://t.co/Tk5PvoxRVn

    35216156K viewsView on X
  • Jun 25, 20262.8x their median

    Vanderpump Rules alum Tom Sandoval's girlfriend Victoria Lee Robinson has been arrested for alleged assault as he files a restraining order, claiming verbal and physical abuse #VanderpumpRules https://t.co/rwdpTEqQ4G

    33217235K viewsView on X
  • Feb 23, 20262.4x their median

    PHOTOS: Vanderpump Rules alum Ariana Madix officially moves out of her shared home with ex-boyfriend Tom Sandoval 3 years after 'Scandoval' as she gathers the last of her belongings with boyfriend Daniel Wai in tow https://t.co/ltsyfyUDOg

    360907.2K viewsView on X
  • Sep 28, 20262.2x their median

    Scheana Shay discusses Janet unfollowing her, an update on her friendship with Ariana Friendship, and Lala using her as a "mouthpiece," plus she addresses if she's returning to The Valley, apologizing to Kristen and why she turned down The Weakest Link https://t.co/JQ7WS48Dk1

    3155130K viewsView on X
  • Aug 3, 20262.1x their median

    Jason Caperna claps back amid backlash for mistaking another woman for his wife Janet on The Valley finale in a deleted post as Janet seemingly shades Jax Taylor over his fake Smartwater partnership #TheValley https://t.co/4GfBFBApzT

    27111147K viewsView on X
  • May 13, 20262.1x their median

    Katie Maloney accuses Lala Kent of "moving weird" with her ex-husband Tom Schwartz and calls her out for "malicious" behavior as Katie explains not responding to Lala's text and why she doesn't want to reconcile their friendship https://t.co/2yYe3BooqP

    2901017.9K viewsView on X
  • Aug 8, 20261.9x their median

    Stassi Schroeder Says Daughter Hartford Told Her She Didn’t Like Stassi and Prefers Dad Beau Clark Over Her, Plus Admits She "Ghosted" Katie Maloney, Talks Regret & Where They Stand Today #HouseofStassi #VanderpumpRules https://t.co/Whm9m8m9RR

    2826059K viewsView on X
  • Aug 7, 20261.8x their median

    'The Valley' star Brittany Cartwright exposes the text Lori Krebs sent her about her romance with Jax and claims Jax is skipping time with their son to be with her, plus Brittany accuses Lori of infiltrating her life and "sabotaging" her through the press https://t.co/KTJozS7I1i

    3104048K viewsView on X
  • Nov 3, 2025

    VIDEO: 'Vanderpump Rules' Season 12 Trailer Introduces New Cast as a Love Triangle, Backstabbing, and Romance Are Teased, Plus Premiere Date and Upcoming Special Confirmed #VanderpumpRules #PumpRules #LisaVanderpump https://t.co/ThW2Ovvikk

    222907.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#thevalley

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 19 interactions against 1.5M followers, an engagement rate of 0.001%. Posts are seen about 23K times each, and 0.082% of those impressions turn into an interaction. That is about 1.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 19:00 UTC, and Wednesday is the busiest day of the week. Of the 3 posts sampled, 100% link out. The account's strongest tracked post pulled 104 interactions, about 5.5x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Vanderpump Rules's engagement rate on X?
Vanderpump Rules (@VanderpumpRules) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 1,540,422 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Vanderpump Rules sits below the 10th percentile of the 211,892 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @VanderpumpRules have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @VanderpumpRules post?
Most posts go out around 19:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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