VISIT FLORIDA engagement report
@VISITFLORIDA - 245K followers on X
Measured over 7 original posts from a 30-day window, last computed on September 27, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 32 interactions against 245K followers, an engagement rate of 0.013%. Posts are seen about 4.1K times each, and 0.787% of those impressions turn into an interaction. That is about 1.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 38x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on September 27, 2026.
Where this sits in the catalog
At 0.013%, VISIT FLORIDA sits above the 10th percentile of the 157,752 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 397 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 1, 202638x their median
In celebration of America 250, Florida has gone all out! Florida is proud to have one of the most popular state pavilions at the Great American State Fair. Visit the Florida Pavilion on the National Mall to explore the history, people, and stories that have shaped the Sunshine State and, in turn, the nation. Stop by, now through through July 10! @America250FL
- May 30, 202611x their median
As America approaches its 250th birthday, Florida’s Capitol is hosting new exhibits and installations that connect visitors to the country’s founding history. Now on display in Tallahassee, this bronze statue of George Washington is on loan from Mount Vernon as part of Florida’s America250 commemoration. Visitors can see the installation inside the Capitol complex alongside exhibits exploring the people, moments, and ideals that shaped the nation’s early history. @America250FL
- Jun 23, 202615x their median
Two days until you can stop and smell the oranges. Visit the Florida Pavilion at the Great American State Fair to explore Florida history, nature, agriculture, theme parks, mini golf, space exploration and more of what makes the Sunshine State unique. Plus, stop by for some Florida giveaways while you're there. We can't wait to welcome you! @America250FL 📍 National Mall, Washington, D.C. 📅 June 25–July 10
- Jun 6, 202613x their median
A beachfront resort, Gulf views, and manatees casually swimming by. Only in Florida. ☀️ 📍JW Marriott Clearwater Beach Resort & Spa | @VisitSPC https://t.co/JjD1k8GR2F
- Jul 7, 202611x their median
As America celebrates its 250th birthday, Florida continues to honor the people and moments that shaped the nation's history. Now on display at Bok Tower Gardens, this statue of President Calvin Coolidge commemorates his connection to one of Florida's most treasured landmarks. Coolidge delivered the dedication address for Bok Tower Gardens in 1929, marking a significant moment in the site's history. Visitors can experience the installation while exploring the gardens and learning more about Florida's role in the nation. @America250FL
- Sep 4, 202611x their median
Somewhere between Key West and a long stretch of A1A, you'll find the boats, the beaches, the bars, and the ballads. This is the Florida that shaped the songs and the stories. In honor of @jimmybuffett today, remember to lend a hand and leave every place a little better than you found it.
- Jul 4, 20269.5x their median
Happy Independence Day from Florida! Today, we come together to honor our nation and the enduring principles upon which it was founded. 250 years of America! 🇺🇸 📸 Blue Angels x Thunderbirds Super Delta 📸 IG: @ https://t.co/fa6QjEEfN8_photography https://t.co/pDG33mEsZF
- Jun 25, 20269.1x their median
Starting today, the Florida pavilion is OPEN on the National Mall in celebration of America 250. Visit the Florida Pavilion at the Great American State Fair and explore the destinations, history, and stories that make make up the story of Florida. @America250FL 📍 National Mall, Washington, D.C. 📅 June 25–July 10
- Jun 4, 20266.2x their median
In St. Augustine, history is part of the landscape. It lives in the stone streets, the waterfront, and the stories passed down over centuries. America 250: A Portrait of Florida travels to the nation’s oldest city to explore the people, places, and moments that helped shape Florida's and America's history. Watch the full episode at https://t.co/64an1BiPTG. Produced by Visit Florida for the Florida Semiquincentennial Advisory Commission’s America 250 commemorations. @America250FL
- Jul 2, 20267.3x their median
Tallahassee is where Florida’s story of leadership and legacy continues to unfold. From historic landmarks to the halls of government, the capital city reflects the people, moments, and decisions that helped shape the state. America 250: A Portrait of Florida explores Tallahassee’s deep historical roots, cultural significance, and enduring role in Florida’s past, present, and future. Watch the full episode at https://t.co/64an1BiPTG. Produced by Visit Florida for the Florida Semiquincentennial Advisory Commission’s America 250 commemorations. 🇺🇸 @America250FL
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 32 interactions against 245K followers, an engagement rate of 0.013%. Posts are seen about 4.1K times each, and 0.787% of those impressions turn into an interaction. That is about 1.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 23% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.2K interactions, about 38x its own typical post. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is VISIT FLORIDA's engagement rate on X?
- VISIT FLORIDA (@VISITFLORIDA) has an engagement rate of 0.013%, based on the median interactions across 7 original posts from the last 30 days against 244,850 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.013%, VISIT FLORIDA sits above the 10th percentile of the 157,752 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @VISITFLORIDA have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @VISITFLORIDA post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 0.27 posts per day across the measured window.