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UtdPlug engagement report

@UtdPlug - 1.1M followers on X

Measured over 52 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Middle of its size range
Per follower
0.064%
of 1.1M followers
Per impression
1.82%
37K views on a typical post
Reach
3.51%
of its followers see a post
Typical post
680
interactions (median)
Saved
0.007%
2 bookmarks on a typical post
Posting rate
1.8/day
active 33% of days
Peak time
18:00 UTC
Wednesday

A typical post picks up 680 interactions against 1.1M followers, an engagement rate of 0.064%. Measured over 52 original posts, its engagement rate beats 63% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.82% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 13% carry an image or video. The account's strongest tracked post pulled 20K interactions, about 30x its own typical post.

Measured over 52 original posts from a 30-day window, last computed on October 28, 2026. Recurring tag: #mufc.

Compared with accounts its own size

UtdPlug's engagement rate beats 63% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.064%, UtdPlug sits above the 25th percentile of the 212,805 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.

p100.004%
p250.025%
p50 (median)0.146%
p750.697%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,805 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,448 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.697%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video13% of posts+111%+108% to +115%34K
Outbound link2% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 13% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 2% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 82 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 15, 202630x their median

    Refusing to train at 15, that is an interesting trait for future clubs to consider 😂

    19K1.0K10037342K viewsView on X
  • Oct 21, 202613x their median

    Let Wilcox do the interview after this match, he loved to do it when we were winning games. Embarrassing. 😂

    8.1K42820491K viewsView on X
  • Oct 13, 20268.0x their median

    We have been stuck in a never ending loop for 13 years… 🔴 Same old.

    5.0K367241179K viewsView on X
  • Sep 20, 20266.9x their median

    That was 20th in the league, THEY PLAYED US OFF THE PARK.

    4.4K183541587K viewsView on X
  • Aug 12, 20266.3x their median

    Harry Amass has been class 👏🔴 https://t.co/aDzGOH6PV5

    4.2K9824360K viewsView on X
  • Oct 10, 20266.1x their median

    Most unfit team in the league, very little tactics on display, conceding with a man advantage at home to spurs, who are bottom of the league. One of the worst displays I have seen ❌

    3.8K30740867K viewsView on X
  • May 30, 20264.7x their median

    Was already confirmed but that surely seals Bruno the PFA player of the year, can’t be giving it after that miss. 😂😂😂 https://t.co/rcdaZAmYuJ

    3.8K11713161K viewsView on X
  • Sep 15, 20265.6x their median

    🚨 NEW: #MUFC have DENIED JJ Gabriel’s request to leave, as he has a contract until next summer. High-level talks are ongoing, with his intention being to leave. A lack of minutes in pre-season is a factor. @lauriewhitwell

    3.6K1123736235K viewsView on X
  • Sep 29, 20265.3x their median

    Time to send them back to where they belong. 😂 https://t.co/BdZCoITHKa

    3.4K1949349K viewsView on X
  • Sep 15, 20265.2x their median

    JJ Gabriel’s registration is active until June 2027, try and rectify it with him on a long term deal or go train with under 7’s for the year.

    3.5K79215113K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mufc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 680 interactions against 1.1M followers, an engagement rate of 0.064%. Measured over 52 original posts, its engagement rate beats 63% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 37K times each, and 1.82% of those impressions turn into an interaction. That is about 3.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.8 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 52 posts sampled, 13% carry an image or video. The account's strongest tracked post pulled 20K interactions, about 30x its own typical post.

What is UtdPlug's engagement rate on X?
UtdPlug (@UtdPlug) has an engagement rate of 0.064%, based on the median interactions across 52 original posts from the last 30 days against 1,063,568 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.064%, UtdPlug sits above the 25th percentile of the 212,805 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UtdPlug have real engagement?
Its engagement rate beats 63% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UtdPlug post?
Most posts go out around 18:00 UTC, and Wednesday is its busiest day, at roughly 1.8 posts per day across the measured window.

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