UtdDistrict engagement report
@UtdDistrict - 1.0M followers on X
Measured over 782 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 191 interactions against 1.0M followers, an engagement rate of 0.019%. Measured over 782 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.901% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 782 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 16K interactions, about 86x its own typical post. Recurring topics include #mufc, #pl, #muwomen.
Measured over 782 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #mufc, #pl, #muwomen.
Compared with accounts its own size
UtdDistrict's engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 44% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.019%, UtdDistrict sits above the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.147% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 64% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 29% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 64% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 29% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 193 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 202686x their median
🚨 | BREAKING: Man City have been found guilty on virtually ALL charges relating to breaches of Premier League financial regulations. [@David_Ornstein] ℹ️ #mufc have finished 2nd to them twice in the last decade, under Jose Mourinho & Ole Gunnar Solskjær… https://t.co/SqgJaqDJ02
- Aug 30, 202658x their median
Kobbie Mainoo captioned his post-match post vs Ipswich “G.A.B.O.S.” This means “Game Ain’t Based On Sympathy” 🫡 https://t.co/ncrxCK717n
- Oct 25, 202657x their median
🚨 | #mufc's players looked as if they were in SHOCK as Old Trafford booed them off the pitch. They were STUNNED. [@ZaidBalll] https://t.co/rRRbgpCF6w
- Aug 30, 202655x their median
JJ Gabriel & Lisandro Martínez LOVED Kobbie Mainoo today 😍🔥 https://t.co/WfmTZKucQd
- Oct 7, 202655x their median
🚨 | There is STRONG support for Man City's punishment to be: - Expelled from the #PL - Refused entry to the EFL - Abu Dhabi ownership being removed from the club [@DuncanCastles] https://t.co/IM9IfL58pY
- Sep 6, 202653x their median
George's goal was 0.04xG Maitland-Niles' goal was 0.03xG For flip's sake.
- Oct 23, 202649x their median
Ex-lead #mufc reporter for Sky Sports, @MelissaReddy_, has revealed she was once BANNED for 10 days from talking about the Glazer family after labelling them "parasites" regarding their ownership of the club. [IG/melissa_reddy] https://t.co/Hlgh4gDc1Y
- Aug 25, 202649x their median
🚨 | BREAKING: Bruno Fernandes has WON the PFA Player of the Year award for 2025/26 🤩🇵🇹🏆 [@SullyTalkz] https://t.co/gPBxByMGov
- Sep 9, 202637x their median
🚨🎙️ | Bryan Mbeumo asked what his best position is, and Carrick said: "He prefers playing on the left!" Mbeumo then replied: "I'm used to a few positions. Back at Troyes, I played right and drifted central. "I don't really mind where I play as long as I can play and perform." 🤣❤️
- Aug 27, 202633x their median
Carlos Baleba on IG 👶🥹 https://t.co/cHO6WsHqCZ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 191 interactions against 1.0M followers, an engagement rate of 0.019%. Measured over 782 original posts, its engagement rate beats 43% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 21K times each, and 0.901% of those impressions turn into an interaction. That is about 2.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 28.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 782 posts sampled, 64% carry an image or video and 29% link out. The account's strongest tracked post pulled 16K interactions, about 86x its own typical post. Recurring topics include #mufc, #pl, #muwomen.
- What is UtdDistrict's engagement rate on X?
- UtdDistrict (@UtdDistrict) has an engagement rate of 0.019%, based on the median interactions across 782 original posts from the last 30 days against 1,025,177 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.019%, UtdDistrict sits above the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UtdDistrict have real engagement?
- Its engagement rate beats 43% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UtdDistrict post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 28.5 posts per day across the measured window.