Uphold engagement report
@UpholdInc - 233K followers on X
Measured over 100 original posts from a 30-day window, last computed on September 30, 2026.
Engagement
A typical post picks up 146 interactions against 233K followers, an engagement rate of 0.063%. Measured over 100 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.26% of those impressions turn into an interaction. That is about 4.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 100 posts sampled, 61% carry an image or video and 31% link out. The account's strongest tracked post pulled 7.8K interactions, about 53x its own typical post. Recurring topics include #token2049, #xdcnetwork, #xrpcommunity.
Measured over 100 original posts from a 30-day window, last computed on September 30, 2026. Recurring tags: #token2049, #xdcnetwork, #xrpcommunity.
Compared with accounts its own size
Uphold's engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 49% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.063%, Uphold sits above the 25th percentile of the 212,925 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 61% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 31% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 61% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 31% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 208 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 25, 202653x their median
Happy Friday! We're giving away XRP to five followers to show our community some love! How to enter: βοΈ Follow @UpholdInc βοΈ Like this post βοΈ Leave a comment 5 winners will receive $100 in XRP each. Good luck! U.S. only. Terms apply. Ends in 24 hours. https://t.co/m2pjqWIpLC
- Sep 28, 202647x their median
An XRP first is coming this week π Stay tuned π https://t.co/1IMIy29dwn
- Sep 28, 202615x their median
hedera-hashgraph:native is up ~25% following news that the Hedera-based IDTrust tool hit the IBM Cloud Catalog. Keep up with whatβs moving in the Uphold App π²
- Aug 28, 202614x their median
Who's next? https://t.co/aZsI5aevbJ
- Sep 3, 202612x their median
ripple:native is back above $1.37 as network transactions cross 3B, hitting a new usage milestone π’ The move comes as its ETFs pull in $170M over an 11-day streak. Track XRP live in the Uphold App π²
- Sep 24, 202611x their median
XRPL is trending π https://t.co/nkERxohXXj
- Aug 27, 202610x their median
ripple:native is up 5.8% today, crossing $1.45 π’ The move comes alongside news that @Ripple Prime launched its Delta One product, expanding total return swaps across equities and crypto. Are you holding, taking profits, or buying more?
- Sep 3, 20269.1x their median
#xrpripple is trending π https://t.co/NGh97LkKD9
- Sep 29, 20268.4x their median
New on Vault: Pass on your crypto wealth with Vault Inheritance π Invite a beneficiary for your XRP, BTC and HBAR in just a few steps. βοΈ Keep full control of your funds βοΈ Your balance remains private βοΈ Update your beneficiary any time Your crypto. Your legacy. Vault is an assisted self-custody product. You hold two of three keys; loss of both your keys can result in permanent loss of assets. Subscription auto-renews. You can now appoint a beneficiary who will have no premature access. Asset transfer requires an approved claim. You can change or remove beneficiary at any time.
- Sep 29, 20267.7x their median
Vault Inheritance is LIVE π Uphold CEO @SMcLoughlin00 breaks down how Vault's newest feature lets XRP, HBAR, and BTC holders automatically and securely pass on their crypto. Full breakdown β This content is informational and not financial advice. Crypto-assets are highly volatile and involve risk. You may lose all the money you invest. Consumer protections may be limited.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 146 interactions against 233K followers, an engagement rate of 0.063%. Measured over 100 original posts, its engagement rate beats 50% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 12K times each, and 1.26% of those impressions turn into an interaction. That is about 4.99% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.1 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 14:00 UTC, and Tuesday is the busiest day of the week. Of the 100 posts sampled, 61% carry an image or video and 31% link out. The account's strongest tracked post pulled 7.8K interactions, about 53x its own typical post. Recurring topics include #token2049, #xdcnetwork, #xrpcommunity.
- What is Uphold's engagement rate on X?
- Uphold (@UpholdInc) has an engagement rate of 0.063%, based on the median interactions across 100 original posts from the last 30 days against 232,970 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.063%, Uphold sits above the 25th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UpholdInc have real engagement?
- Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @UpholdInc post?
- Most posts go out around 14:00 UTC, and Tuesday is its busiest day, at roughly 4.07 posts per day across the measured window.