Universal TV BR engagement report
@UniversalTVBR - 303K followers on X
Measured over 4 original posts from a 30-day window, last computed on September 5, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 14 interactions against 303K followers, an engagement rate of 0.005%. Posts are seen about 2.1K times each, and 0.658% of those impressions turn into an interaction. That is about 0.702% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 47 interactions, about 3.4x its own typical post. Recurring topics include #therookie, #fbi, #lawandorderoc. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on September 5, 2026. Recurring tags: #therookie, #fbi, #lawandorderoc.
Where this sits in the catalog
At 0.005%, Universal TV BR sits above the 10th percentile of the 66,393 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 159 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 4, 20263.4x their median
🚨 AVISO IMPORTANTE: Cancelem os planos de hoje à noite! O crossover da #FranquiaChicago tá chegando… elenco reunido, caos instalado e aquela sensação de que qualquer coisa pode acontecer. Quem vai assistir comigo?👀
- Apr 23, 20263.0x their median
Dia de Jesse Lee Soffer apagar a velinha! O eterno Jay Halstead, de #ChicagoPD, e o nosso Wes Mitchell, de #FBIInternational, faz aniversário hoje. Parabéns! 🎉
- Apr 13, 20262.9x their median
Dona de um talento absurdo e de uma atuação que arrepia em cada caso. 🎉 Feliz aniversário, Kelli Giddish! Nossa Amanda Rollins, que entrega TUDO em #LawAndOrderSVU. Vida longa à nossa loira favorita! 🥳💙
- Aug 20, 20262.5x their median
Pode chamar o Stabler porque tem caso novo na área. 👀 A 4ª temporada de Law & Order: Organized Crime estreia dia 1º de setembro, às 23h10. #LawandOrderOC #UniversalTV Verifique a classificação indicativa.
- Mar 5, 20262.4x their median
🚨 ALERTA DE HIATO! 🚨 Temos uma pausa bem rapidinha nos inéditos desse mês. É breve, prometemos! 👀 Mas respira, que a volta vai ser gigante! Anota aí:
- Mar 2, 20262.3x their median
Segunda sem Chicago não é segunda completa. Quem vem comigo? 🚒🚓🏥 Segundas de Chicago: episódios inéditos a partir das 21h30, na Universal TV.
- May 5, 20262.2x their median
“É bom te ver” AAAAAAAAAAAAAAAAAA TÔ VIVENDO POR MIGALHAS PELO MEU UPSTEAD 😭 Vem comigo que o crossover da #FranquiaChicago tá ENTREGANDO TUDO! #SegundasDeChicago
- Jun 3, 20262.1x their median
Dia de matar a saudade do nosso detetive favorito. 👊 Maratona L&O: Organized Crime hoje, às 21h30. Bora? #LaweOrderOC
- Apr 27, 20262.1x their median
Pensando nele… no cross da #FranquiaChicago 😮💨 Marque na agenda: dia 04/05, a partir das 21h30. #SegundasDeChicago
- Feb 23, 20262.0x their median
🗣️ ATENÇÃO, FÃS DE SÉRIES MÉDICAS 🗣️ Minha nova série (in)vulneráveis vem ai e vai emocionar muito 🤧 Faltam poucos dias pra gente mergulhar na rotina agitada da Unidade Chica Xavier. A estreia é dia 01/03 e o plantão vai pegar fogo! Preparados? 👇👀
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 303K followers, an engagement rate of 0.005%. Posts are seen about 2.1K times each, and 0.658% of those impressions turn into an interaction. That is about 0.702% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. The account's strongest tracked post pulled 47 interactions, about 3.4x its own typical post. Recurring topics include #therookie, #fbi, #lawandorderoc. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Universal TV BR's engagement rate on X?
- Universal TV BR (@UniversalTVBR) has an engagement rate of 0.005%, based on the median interactions across 4 original posts from the last 30 days against 303,314 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Universal TV BR sits above the 10th percentile of the 66,393 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UniversalTVBR have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @UniversalTVBR post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.13 posts per day across the measured window.