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Union J engagement report

@UnionJworld - 922K followers on X

Measured over 2 original posts from a 30-day window, last computed on August 28, 2026.

Engagement

Per follower
0.004%
of 922K followers
Per impression
0.117%
33K views on a typical post
Reach
3.60%
of its followers see a post
Typical post
39
interactions (median)
Saved
0.006%
2 bookmarks on a typical post
Posting rate
0.13/day
active 10% of days
Peak time
09:00 UTC
Sunday

Early reading. We have captured 2 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 39 interactions against 922K followers, an engagement rate of 0.004%. Posts are seen about 33K times each, and 0.117% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 856 interactions, about 22x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 2 original posts from a 30-day window, last computed on August 28, 2026.

Where this sits in the catalog

At 0.004%, Union J sits above the 10th percentile of the 37,037 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99158.8%
Engagement rate as a share of followers, across the 37,037 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile158.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Mar 19, 202322x their median

    https://t.co/0sckVt2r3i

    639968338404K viewsView on X
  • Apr 19, 202320x their median

    Dear Union J fans 😊 https://t.co/N72i7UnOch

    61185867106K viewsView on X
  • Jul 20, 202220x their median

    We are SO excited to announce that we will be joining the incredible @xtina on her UK Tour next month in Scarborough, Liverpool & London 🀩 Come and join us, get your tickets now πŸŽŸπŸ‘‰πŸ» https://t.co/WqXWH45jI8 https://t.co/FaqjXja18R

    5581396425View on X
  • May 28, 202219x their median

    WOW @LondonPalladium that was incredible!!! Thank you all for coming along tonight. We had the most amazing time... so amazing that we announced WE'RE GOING ON TOUR!! Sign up now for all the news πŸ‘‰πŸ» https://t.co/GOkxZXhKNm https://t.co/MnRiKQaoBp

    4871486630View on X
  • Jun 2, 202218x their median

    WE ARE BACK ❀️ https://t.co/46qIkz7566

    5241175425View on X
  • Jun 1, 202212x their median

    THANKYOU THANKYOU THANKYOU πŸ–€ What an incredible night at our sold out London Palladium show. You guys are the best fans we could ever wish of having. Thanks for screaming and singing so loud. So good to be back 🎢 https://t.co/f3hr73Fle6

    314864810View on X
  • Dec 9, 202211x their median

    🚨 TOUR DATES 🚨 You guys have been waiting patiently and here are our tour dates for Spring 2023! We can't wait to see you guys on the road❀️ Tickets are on sale next Friday at 10am, you can sign up for pre-sale now if you haven't already signed up 🎟 https://t.co/GOkxZXhKNm https://t.co/EJMr4zRx8b

    218647958View on X
  • May 30, 202210.0x their median

    I want to go back to Saturday night 😩 thank god we are taking it on tour πŸ˜‰β€οΈ

    26349716View on X
  • May 28, 20229.2x their median

    IT'S FINALLY HERE! We can't even put into words how excited we are to see you all! Who's joining us tonight at @LondonPalladium?? Last few tickets available from the venue if you haven't got yours yet 🎟 https://t.co/gmW7nsdCu1 https://t.co/l0KjaY8126

    22961617View on X
  • Dec 7, 20239.0x their median

    Little message to say I miss you guys.. Hope everyone is well and life is ok. To those of you who may be struggling right now with your mental health - I’m thinking of you and sending you lots of love. Josh 🫢🏼

    2833827342K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 39 interactions against 922K followers, an engagement rate of 0.004%. Posts are seen about 33K times each, and 0.117% of those impressions turn into an interaction. That is about 3.60% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 09:00 UTC, and Sunday is the busiest day of the week. Of the 2 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 856 interactions, about 22x its own typical post. Only 2 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Union J's engagement rate on X?
Union J (@UnionJworld) has an engagement rate of 0.004%, based on the median interactions across 2 original posts from the last 30 days against 921,647 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Union J sits above the 10th percentile of the 37,037 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UnionJworld have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @UnionJworld post?
Most posts go out around 09:00 UTC, and Sunday is its busiest day, at roughly 0.13 posts per day across the measured window.

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