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Russell Simmons engagement report

@UncleRUSH - 3.6M followers on X

Measured over 3 original posts from a 30-day window, last computed on August 22, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 3.6M followers
Per impression
0.107%
28K views on a typical post
Reach
0.77%
of its followers see a post
Typical post
30
interactions (median)
Saved
0.004%
1 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
08:00 UTC
Tuesday

Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 30 interactions against 3.6M followers, an engagement rate of 0.001%. Measured over 3 original posts, its engagement rate beats 6% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 28K times each, and 0.107% of those impressions turn into an interaction. That is about 0.766% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 33% link out. The account's strongest tracked post pulled 5.1K interactions, about 169x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 3 original posts from a 30-day window, last computed on August 22, 2026.

Compared with accounts its own size

Russell Simmons's engagement rate beats 6% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.001%, Russell Simmons sits above the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 08:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 08:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 08:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video33% of posts+79%+73% to +85%5.8K
Outbound link33% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 33% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 280 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Jun 21, 2026169x their median

    Facts https://t.co/2k4ZLVWWOu

    4.1K7841384875K viewsView on X
  • May 4, 2026120x their median

    Fab 5 Freddy sets the record straight saying Hip Hop’s origin had nothing to do with Jamaica but everything to do with Black American culture https://t.co/8TIGr5u6SG

    2.7K776665474K viewsView on X
  • May 5, 202662x their median

    Killer Mike does everything people CLAIM they want rappers to do: his business is in the Black community, he's active in local politics, and uses his influence to connect people to access and power. I've seen it up close. Most folks I see attacking him do nothing but yap.

    1.4K28611737124K viewsView on X
  • Apr 21, 202659x their median

    Black male hatred is encouraged in media and academia because Black men in media and academia who know it's bullshit are too damn scared to speak out against it. Shout out to Dr. Curry and Black Male Studies for providing data to fight back. We need Black men and women in media to do likewise.

    1.4K318441963K viewsView on X
  • Aug 8, 202656x their median

    Every Airport the autograph seekers abound whether it’s for self or them selling on ebay etc my obligation is to sign everything they bought borrowed or stole and theres 40 years of music photos and Art. There’s hundreds of them 🙏🏿 https://t.co/4tAvyjl81G

    1.4K8014611104K viewsView on X
  • Apr 8, 202621x their median

    Trump doesn't hate black people. He doesn't love black people. He hates black liberals, and he loves black conservatives. Just like he hates white liberals and loves white conservatives. What everybody tries to convince you is a black or white issue is really a liberal/conservative issue. That's all that it is. Neither party has really put black people at the forefront of its agenda ever

    304422512826K viewsView on X
  • Jun 30, 20269.4x their median

    During the BET Awards “In Memoriam” segment, BET honored several influential figures who passed away over the past year, including Clive Davis. Yet there was no acknowledgment of Mother Khadijah Farrakhan, the beloved wife of Minister Louis Farrakhan, who devoted decades of her life to serving Black people and passed away at the age of 90. That omission speaks volumes. Many in our community view Clive Davis as someone who profited from Black music while helping shape an industry that too often exploited Black artists and controlled the direction of our culture. Mother Khadijah Farrakhan spent her life building, serving, and uplifting Black people. If anyone deserved to be remembered before a Black audience, it was her. This is exactly why Black ownership of Black media matters. When we do not own our institutions, we cannot expect our heroes, our builders, and our freedom fighters to be honored according to our values. We end up celebrating those who benefited from our culture while overlooking those who dedicated their lives to our liberation. We need media that answers to Black people. We need institutions that preserve our history. We need platforms that recognize our own. Until we own the narrative, someone else will decide who deserves to be remembered.

    2124917526K viewsView on X
  • Jul 1, 20267.2x their median

    It's fascinating that when the BET Awards mentioned influential people who died in the past year, they mentioned Clive Davis but said nothing about Minister Farrakhan's wife. One of them stole from the black community. The other one gave to the black community. That tells you everything you need to know.

    1632822365K viewsView on X
  • May 28, 20263.6x their median

    The grind doesn't care about your feelings. It doesn't care about your excuses. It only rewards one thing: showing up when you don't want to. That's the tax on the life you're trying to build.

    7328515.3K viewsView on X
  • Nov 17, 20253.1x their median

    Russell Simmons Reveals His Truth: Hip-Hop, Mindset, Meditation & Living... https://t.co/15aEPrnx4w via @YouTube

    551721195K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 30 interactions against 3.6M followers, an engagement rate of 0.001%. Measured over 3 original posts, its engagement rate beats 6% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 28K times each, and 0.107% of those impressions turn into an interaction. That is about 0.766% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 08:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 33% link out. The account's strongest tracked post pulled 5.1K interactions, about 169x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Russell Simmons's engagement rate on X?
Russell Simmons (@UncleRUSH) has an engagement rate of 0.001%, based on the median interactions across 3 original posts from the last 30 days against 3,641,433 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Russell Simmons sits above the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UncleRUSH have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UncleRUSH post?
Most posts go out around 08:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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