Última Hora engagement report
@UltimaHoracom - 1.3M followers on X
Measured over 1190 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
A typical post picks up 1 interaction against 1.3M followers, an engagement rate of 0%. Posts are seen about 1.2K times each, and 0.085% of those impressions turn into an interaction. That is about 0.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 43.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 1190 posts sampled, 47% carry an image or video, 7% are part of a thread and 94% link out. The account's strongest tracked post pulled 496 interactions, about 496x its own typical post. Recurring topics include #opiniónúh, #brandvoiceúh, #tapaúh.
Measured over 1190 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #opiniónúh, #brandvoiceúh, #tapaúh.
Where this sits in the catalog
At under 0.001%, Última Hora sits below the 10th percentile of the 156,596 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 22:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 47% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 94% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 47% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 94% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 296 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 2026496x their median
Las zonas con mayor riesgo de caída de granizo De acuerdo con las proyecciones de la Dirección de Meteorología de la DINAC, los fenómenos meteorológicos más severos, entre los cuales destaca la alta probabilidad de caída de granizos y ráfagas de viento de considerable intensidad que podrían alcanzar o superar los 80 a 90 kilómetros por hora, se concentrarán prioritariamente en la zona de alerta. https://t.co/Hid9fEBnza
- Sep 9, 2026330x their median
El informe médico forense del doctor Pablo Lemir echó por tierra la teoría inicial del Ministerio Público de que Hugo Javier González, el ex gobernador de Central –intubado y en un coma inducido– tuvo una “caída” en el piso del baño de su celda. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Aug 28, 2026289x their median
Ignacio Iramain farmeó aura en la sesión del Senado El senador opositor Ignacio Iramain le dio su toque al aura que farmeó en plena sesión de la Cámara Alta. Al puro estilo de una batalla, con los gestos, reinvindicó la lucha de los médicos en huelga. Cuestionó el privilegio de los congresistas y criticó que ganen más que los profesionales de blanco. La Huelga Nacional de Médicos cumple este viernes su quinto día.
- Sep 1, 2026252x their median
Un total de 13 jefes de servicios del Hospital General de Itapúa presentaron sus renuncias al cargo que venían desempeñando en el centro asistencial, situación que agudiza la crisis sanitaria desatada por la huelga de los profesionales médicos, quienes vienen reclamando mejores condiciones laborales y salariales. https://t.co/uIyoF1RA2T
- Aug 30, 2026215x their median
Una pareja de paraguayos protagonizó un emotivo momento en la meta de una competencia de trail running, un deporte de senderismo con obstáculos, que se celebró en Francia. Daniel Isaak y Mónica Gamarra fueron los últimos en cruzar la línea de meta en una competencia mundial de trail running, el deporte de carrera que se disputa en terrenos naturales sin pavimentos. A Gamarra se la vio exhibiendo una bandera nacional, mientras que sus piernas temblaban tras la presión de la competencia. #ÚltimaHora #Noticias
- Sep 4, 2026208x their median
El 2 de setiembre, se cumplió un nuevo aniversario de la rendición formal del Imperio del Japón a bordo del acorazado USS Missouri, fondeado en la bahía de Tokio: el acto que puso fin a la Segunda Guerra Mundial. La fecha suele recordarse por su desenlace —la firma, las fotografías, el fin de las hostilidades— y rara vez por lo que estuvo a punto de no ocurrir. Porque en las horas previas a que el emperador Hirohito anunciara al pueblo japonés la capitulación, un grupo de oficiales del Ejército Imperial intentaron impedirlo por la fuerza. Entre los argumentos que invocaron para sostener que Japón debía seguir combatiendo, apareció, insólitamente, un país lejano: Paraguay. https://t.co/AAWYaZhNeO
- Aug 26, 2026199x their median
Reimpulsan proyecto de impuesto al tabaco La senadora colorada Blanca Ovelar anunció la presentación de un proyecto de ley para que el Estado recaude USD 700 millones. El impuesto es para gravar la venta de cigarrillos y se trasladará al consumidor final, según indicó. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Oct 5, 2026190x their median
La intendenta electa de Asunción, Soledad Núñez, prometió atacar las cajas paralelas y auditar hasta el último guaraní de la administración de Óscar Nenecho Rodríguez y la actual, para saber dónde están parados. También apuntó a los planilleros. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Oct 5, 2026165x their median
Festejos en el Panteón de los Héroes tras victoria de Soledad Núñez La candidata de la Alianza Juntos por Asunción logró una ventaja de unos 5.000 votos sobre el candidato colorado Camilo Pérez, al término del conteo de votos del Sistema de TREP, de la Justicia Electoral. 🟢 Recibí las noticias: https://t.co/YeGk9I8Xf5
- Oct 4, 2026163x their median
La caída de enormes granizos registrada en la tarde y noche de este sábado causó daños a techos y parabrisas de vehículos en Asunción y varias ciudades del Departamento Central. Un gran susto causó el fenómeno, que fue reportado por cientos de usuarios en las redes sociales. El fuerte temporal también ocasionó cortes del servicio de energía eléctrica. #ÚltimaHora #Noticias
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 1.3M followers, an engagement rate of 0%. Posts are seen about 1.2K times each, and 0.085% of those impressions turn into an interaction. That is about 0.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 43.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 22:00 UTC, and Wednesday is the busiest day of the week. Of the 1190 posts sampled, 47% carry an image or video, 7% are part of a thread and 94% link out. The account's strongest tracked post pulled 496 interactions, about 496x its own typical post. Recurring topics include #opiniónúh, #brandvoiceúh, #tapaúh.
- What is Última Hora's engagement rate on X?
- Última Hora (@UltimaHoracom) has an engagement rate of 0%, based on the median interactions across 1190 original posts from the last 30 days against 1,313,705 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, Última Hora sits below the 10th percentile of the 156,596 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @UltimaHoracom have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @UltimaHoracom post?
- Most posts go out around 22:00 UTC, and Wednesday is its busiest day, at roughly 43.53 posts per day across the measured window.