Ubisoft UK engagement report
@Ubisoft_UK - 432K followers on X
Measured over 34 original posts from a 30-day window, last computed on August 30, 2026.
Engagement
A typical post picks up 25 interactions against 432K followers, an engagement rate of 0.006%. Measured over 34 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.8K times each, and 0.285% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 94% carry an image or video and 62% link out. The account's strongest tracked post pulled 1.6K interactions, about 63x its own typical post. Recurring topics include #gamescom2026, #thecrewmotorfest, #legendsretold.
Measured over 34 original posts from a 30-day window, last computed on August 30, 2026. Recurring tags: #gamescom2026, #thecrewmotorfest, #legendsretold.
Compared with accounts its own size
Ubisoft UK's engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Ubisoft UK sits above the 10th percentile of the 36,134 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.11% |
| 99th percentile | 161.6% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -4% | 49K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 42K |
| 05:00 UTC | -4% | 41K |
| 06:00 UTC | -4% | 47K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 68K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 77K |
| 12:00 UTC | -2% | 85K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 99K |
| 16:00 UTC | -3% | 96K |
| 17:00 UTC | -2% | 89K |
| 18:00 UTC | -2% | 83K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 73K |
| 21:00 UTC | -1% | 65K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 228K |
| Monday | 0% | 281K |
| Tuesday | -2% | 270K |
| Wednesday | -1% | 249K |
| Thursday | -2% | 242K |
| Friday | -3% | 250K |
| Saturday | +3% | 225K |
Best tweets
- Aug 27, 202663x their median
How it feels seeing giant Rayman at Gamescom: https://t.co/h3rpTmtCel
- Aug 28, 202658x their median
We are extremely proud to announce that #LegendsRetold has won the @gamescom Award of Best Nintendo Switch 2 Game🏆 🥰Thank you to everyone showing their love & passion for our limbless hero this week in Cologne. https://t.co/93kOqEDjd9
- Aug 28, 202620x their median
I was fortunate enough to attend a presentation for Rainbow Six Tactics at Gamescom and there is a bunch of cool things I can confirm: - There is a permadeath option where operators will get critically injured and unplayable for the rest of the game - even in non permadeath, ops can still get injured and need to be healed at the medbay, this makes them unplayable until healed. Operator fatigue exists too, so you cant keep playing the same 4 operators, they need to rest forcing you to switch thints up until your favourites are ready to be deployed again - HQ is a new rebuilt Hereford Base - Map destruction is INSANE! Glaz shot through 2 walls to take out an enemy and in doing so it created small lines of sights that can be used as a new avenue to shoot - Operators all have new voicelines - Rainbow 5 and Dr Raj help relay info throughout the mission - Missions have different spawn points with different variables, some can offer better position cover whilst others allow for better mobility for example - missions arent just A - B. The mission we saw presented started as an enemy clearing mission, which then proceeded to a warehouse where drones had to be used to reveal enemy locations. A man was found in the warehouse that Rainbow needed to extract, and you had to then move him to the extraction point. All with enemies spawning, flanking and hiding in unknown areas (hence the drone usage) - this game is Rainbow six through and through - the graphics are beautiful
- Aug 21, 202619x their median
Rayman's new favorite playground! #TheCrewMotorfest https://t.co/8ECJi3V8lM
- Aug 22, 202614x their median
🪖 Want to be part of the future of Ghost Recon? Don't forget to register for the Insider Program! Help us shape the future of the next game. Sign up today! https://t.co/gMno1ODDSW
- Aug 28, 202613x their median
heartfelt moment at #gamescom as a son is reunited with his father https://t.co/Zi6mbnIn8O
- Aug 27, 202610x their median
The first Rayman panel will start in 30 mins! Join us for some Live Kung Foot Evo action, @TheCrewGame Raycer gameplay and some more surprises from the UbisoftNews team! 👉https://t.co/aK5mFaUe32 👉https://t.co/QWS8lx301r https://t.co/ZIrjPTnJEG
- Aug 26, 20264.6x their median
⚠️ Agents, the Cleaners have arrived in Washington D.C. The notorious faction has crossed into the capital for the first time, searching for the resources needed to produce their signature Purple Flame. 🔥 Fight fire with fire in Red Horizon with the new Blackout Dark Zone for uncapped PvP and the now-permanent Toxic PvE Dark Zone, launching 27th August.
- Aug 25, 20264.1x their median
Ghosts never die. Celebrate 25 years of Tom Clancy’s Ghost Recon with up to 95% off across the franchise. Over and out 🫡 → https://t.co/2I1jD68rWJ https://t.co/ywR4CwVbYr
- Aug 25, 20263.6x their median
Rainbow is back and this time, you're in command of the whole squad. Discover Rainbow Six Tactics: a new single-player, turn-based tactical game set in the Siege universe. 👉 Wishlist now (Ubisoft Store): https://t.co/HEYx7I0Fcm 👉 Wishlist now (Steam): https://t.co/dWZDO7mDVF #R6Tactics #Gamescom #OpeningNightLive
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 25 interactions against 432K followers, an engagement rate of 0.006%. Measured over 34 original posts, its engagement rate beats 24% of 3,739 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 8.8K times each, and 0.285% of those impressions turn into an interaction. That is about 2.03% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 34 posts sampled, 94% carry an image or video and 62% link out. The account's strongest tracked post pulled 1.6K interactions, about 63x its own typical post. Recurring topics include #gamescom2026, #thecrewmotorfest, #legendsretold.
- What is Ubisoft UK's engagement rate on X?
- Ubisoft UK (@Ubisoft_UK) has an engagement rate of 0.006%, based on the median interactions across 34 original posts from the last 30 days against 432,445 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Ubisoft UK sits above the 10th percentile of the 36,134 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Ubisoft_UK have real engagement?
- Its engagement rate beats 24% of the tracked X accounts closest to it in follower count (3,739 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @Ubisoft_UK post?
- Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 1.47 posts per day across the measured window.