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Ubisoft FR 🇫🇷 engagement report

@UbisoftFR - 1.2M followers on X

Measured over 62 original posts from a 30-day window, last computed on October 28, 2026.

Engagement

Bottom quarter for its size
Per follower
0.005%
of 1.2M followers
Per impression
0.51%
11K views on a typical post
Reach
0.94%
of its followers see a post
Typical post
58
interactions (median)
Saved
0.018%
2 bookmarks on a typical post
Posting rate
4.23/day
active 93% of days
Peak time
16:00 UTC
Thursday

A typical post picks up 58 interactions against 1.2M followers, an engagement rate of 0.005%. Measured over 62 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.51% of those impressions turn into an interaction. That is about 0.938% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 62 posts sampled, 98% carry an image or video, 27% are part of a thread and 6% link out. The account's strongest tracked post pulled 56K interactions, about 958x its own typical post.

Measured over 62 original posts from a 30-day window, last computed on October 28, 2026. Recurring tag: #ubipgw.

Compared with accounts its own size

Ubisoft FR 🇫🇷's engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 31% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.005%, Ubisoft FR 🇫🇷 sits above the 10th percentile of the 212,146 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.694%
p902.61%
p9983.1%
Engagement rate as a share of followers, across the 212,146 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,455 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.694%
90th percentile2.61%
99th percentile83.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 219 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 3, 2026958x their median

    https://t.co/mL9vmqq51Y

    53K2.0K531111.3M viewsView on X
  • Oct 22, 2026212x their median

    🎁 JEU CONCOURS #UBIPGW 🔫 On ouvre la PGW avec un SUPER lot Rainbow Six Siege : un PC gamer customisé aux couleurs de la saison actuelle du jeu ! 🔥 On remercie @Kogeishop pour cette magnifique création 🙏 Pour participer : ❤️🔄 Like + RT 💬 Commenter avec votre Main Agent R6 ✔️ S'abonner à @Rainbow6FR et @UbisoftFR

    4.7K3.9K3.7K30172K viewsView on X
  • Oct 23, 202642x their median

    🎁 JEU CONCOURS #UBIPGW ⌨️ Vous avez le skill, on a le clavier qui va avec. 🤝 Tentez de gagner un lot de goodies R6 + un clavier MelGeek Centauri 80 Dark Edition 001 x Sheshounet, le même modèle que notre scène Ubisoft ! ❤️🔄 Like + RT ✔️ Follow @UbisoftFR https://t.co/ViCW72s7DH

    1.1K1.1K197724K viewsView on X
  • Oct 22, 202640x their median

    🎁 JEU CONCOURS #UBIPGW 🌀 Cette année, Rayman est à l'honneur sur le stand d'Ubisoft pour la PGW ! ✨ On commence fort en vous faisant gagner ce petit lot incluant le jeu Rayman Legends Retold sur la plateforme de votre choix 🎮 Pour participer : ❤️🔄 Like + RT 💬 Commenter avec votre personnage préféré de Rayman Legends Retold ✔️ S'abonner à @UbisoftFR

    943726668530K viewsView on X
  • Jul 27, 202631x their median

    L'UE réfléchit aux futurs billets européens ! De notre côté, on a quelques propositions... 👀💶 Vous validez ? https://t.co/mQ4BeiMdWs

    1.3K188653794K viewsView on X
  • Oct 8, 202625x their median

    The Crew Motorfest est maintenant disponible sur Nintendo Switch 2 ! 🚗🏝️ On fête ça avec 1 jeu à gagner : ♥️ Liker le post ✅ S'abonner aux comptes @UbisoftFR et @TheCrewFR 🏁 Dire en commentaire ce qui vous donne le plus envie dans le jeu ! https://t.co/oP7OfpVxW5

    601310506726K viewsView on X
  • Oct 24, 202624x their median

    🎁 JEU CONCOURS #UBIPGW 🌀 Avec Rayman Legends Retold, on rêve en grand à la PGW ! ✨ Tentez de gagner ce magnifique lot contenant un t-shirt dont l'artwork a été réalisé par nos artistes @joseph_k_r et @AnthoDraw 🎨 Pour participer : ❤️🔄 Like + RT 💬 Commenter avec votre meilleur souvenir Rayman ✔️ S'abonner à @UbisoftFR

    606423382321K viewsView on X
  • Oct 23, 202624x their median

    🎁 JEU CONCOURS #UBIPGW 🦅 Rentrez dans la Confrérie avec ce lot de cadeaux Assassin's Creed -casquette, t-shirt, sweatshirt ! 🏴‍☠️👕 Retrouvez-les dans notre boutique à la PGW. Pour participer : ❤️Like 💬 Commenter avec votre jeu AC préféré ✔️ Follow @AssassinsFR & @UbisoftFR https://t.co/JZqsivZUgv

    607279522318K viewsView on X
  • Oct 25, 202616x their median

    🎁 JEU CONCOURS #UBIPGW 🌀 On a encore des cadeaux Rayman pour vous pour bien finir la PGW ! ✨ Tentez de gagner ce lot Rayman Legends Retold composé de goodies uniques dont l'artwork a été créé par des artistes français 🇨🇵 Pour participer : ❤️ Liker le post 💬 Commenter en décrivant Rayman en un mot ✔️ S'abonner à @UbisoftFR

    413179320114K viewsView on X
  • Aug 26, 202616x their median

    Organize new routes and drive new trains in Train Sim World 7, launching on September 15! #gamescom2026 #OpeningNightLive https://t.co/UKQAZwbrjZ

    707815168324K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ubipgw

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 58 interactions against 1.2M followers, an engagement rate of 0.005%. Measured over 62 original posts, its engagement rate beats 25% of 21,185 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.51% of those impressions turn into an interaction. That is about 0.938% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Thursday is the busiest day of the week. Of the 62 posts sampled, 98% carry an image or video, 27% are part of a thread and 6% link out. The account's strongest tracked post pulled 56K interactions, about 958x its own typical post.

What is Ubisoft FR 🇫🇷's engagement rate on X?
Ubisoft FR 🇫🇷 (@UbisoftFR) has an engagement rate of 0.005%, based on the median interactions across 62 original posts from the last 30 days against 1,212,644 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.005%, Ubisoft FR 🇫🇷 sits above the 10th percentile of the 212,146 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UbisoftFR have real engagement?
Its engagement rate beats 25% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @UbisoftFR post?
Most posts go out around 16:00 UTC, and Thursday is its busiest day, at roughly 4.23 posts per day across the measured window.

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