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UT Knoxville engagement report

@UTKnoxville - 162K followers on X

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Per follower
0.015%
of 162K followers
Per impression
0.598%
4.0K views on a typical post
Reach
2.49%
of its followers see a post
Typical post
24
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.63/day
active 50% of days
Peak time
18:00 UTC
Wednesday

Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 24 interactions against 162K followers, an engagement rate of 0.015%. Posts are seen about 4.0K times each, and 0.598% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% link out. The account's strongest tracked post pulled 1.8K interactions, about 77x its own typical post. Recurring topics include #itjustmeansmore, #gbo. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 6 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #itjustmeansmore, #gbo.

Where this sits in the catalog

At 0.015%, UT Knoxville sits above the 10th percentile of the 205,475 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,475 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 246 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 25, 202677x their median

    “If I had but one wish for you, it would be for you to dream more.” — Dolly Parton Thank you, Dolly, for encouraging us all to dream more, learn more, care more, and be more. You embodied what it means to be a Tennessee Volunteer. https://t.co/H1zjwQpfYO

    1.6K181111543K viewsView on X
  • Sep 11, 202621x their median

    Vols remember. This morning, members of UT's Air Force ROTC, Army ROTC and @Vol_Sports participated in a Memorial Stair Climb in Neyland Stadium to honor those who lost their lives on Sept. 11, 2001. https://t.co/gXWPqKHNHf

    391378009.8K viewsView on X
  • Sep 9, 202615x their median

    For the fourth year in a row, UT's retention rate is on the rise! Thanks to an exceptional campus experience and UT's commitment to fostering student success, more students than ever are staying on track and finishing their degrees. https://t.co/fWvtFyDjzV

    356315415K viewsView on X
  • Sep 23, 202614x their median

    It's time to Checker Neyland! 🟧⬜️🟧⬜️ ESPN's "College GameDay" is back on Rocky Top this weekend as the Vols face off against Texas. Follow @Vol_Football for your official game day updates. 🗓️ Saturday, Sept. 26 ⏰ Kickoff at noon 📍Neyland Stadium https://t.co/RL3rCLMa5x

    30127918.2K viewsView on X
  • Sep 30, 20268.3x their median

    UT will celebrate 100 years of Gen. Neyland with special uniforms as the Vols take on Auburn this weekend! 🏈 Follow @Vol_Football for your official game day updates. 🗓️ Saturday, Oct. 3 ⏰ Kickoff at 3:30 p.m. 📍Neyland Stadium https://t.co/ffcrfbDeGs

    18211235.7K viewsView on X
  • Sep 22, 20265.0x their median

    In the latest @usnews Best Colleges report, UT has once again been recognized for providing access to high-quality education! https://t.co/t68lL1uUwE

    10611206.6K viewsView on X
  • Sep 19, 20264.5x their median

    Ahead of tonight's game, we celebrated a major milestone for 865 Neyland with a ceremonial groundbreaking at Chancellor Donde Plowman's 1794 Tailgate, featuring remarks from Athletic Director Danny White. We're proud to take this next step in bringing a new entertainment destination to Volunteer Nation and the Knoxville community. Follow our channels for the latest updates as 865 Neyland comes to life.

    88117116K viewsView on X
  • Aug 31, 20263.7x their median

    Congratulations to the newest recipients of the Peyton Manning Scholarship, an elite four-year award given to four incoming students every year! Read more. ⤵️ https://t.co/HCRnYJIpmc

    7061116.0K viewsView on X
  • Sep 8, 20263.0x their median

    Two @utk_tce faculty have received @NSF Early Career Awards for their research, which will use AI to benefit Appalachian communities and will develop a new generation of superconducting electronics. https://t.co/bjC3T6vMad

    14253211K viewsView on X
  • Sep 2, 20261.9x their median

    It's football time in Tennessee! The Vols will host the Furman Paladins this Saturday, Sept. 5, at 3:30 p.m. for the first home game of the season. Follow @Vol_Football for your official game day updates. https://t.co/YyJO2anhKM

    2341727.3K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#itjustmeansmore#gbo

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 24 interactions against 162K followers, an engagement rate of 0.015%. Posts are seen about 4.0K times each, and 0.598% of those impressions turn into an interaction. That is about 2.49% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 100% link out. The account's strongest tracked post pulled 1.8K interactions, about 77x its own typical post. Recurring topics include #itjustmeansmore, #gbo. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is UT Knoxville's engagement rate on X?
UT Knoxville (@UTKnoxville) has an engagement rate of 0.015%, based on the median interactions across 6 original posts from the last 30 days against 161,527 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.015%, UT Knoxville sits above the 10th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @UTKnoxville have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @UTKnoxville post?
Most posts go out around 18:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.

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