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U.S. Marines engagement report

@USMC - 1.8M followers on X

Measured over 84 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.13%
of 1.8M followers
Per impression
4.72%
51K views on a typical post
Reach
2.76%
of its followers see a post
Typical post
2.4K
interactions (median)
Saved
0.103%
52 bookmarks on a typical post
Posting rate
6.13/day
active 100% of days
Peak time
18:00 UTC
Saturday

A typical post picks up 2.4K interactions against 1.8M followers, an engagement rate of 0.13%. Measured over 84 original posts, its engagement rate beats 75% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 51K times each, and 4.72% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 84 posts sampled, 100% carry an image or video and 95% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 5.0x its own typical post. Recurring topics include #marines, #marinecorps, #usmc.

Measured over 84 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #marines, #marinecorps, #usmc.

Compared with accounts its own size

U.S. Marines's engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 88% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.13%, U.S. Marines sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,880 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,891 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length--8%-9% to -7%41K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 68 characters, which falls in the under 80 characters band. Across the catalog, posts under 80 characters run 8% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 19, 20265.0x their median

    Welcome Candidates https://t.co/xiZxYhF1fk

    9.8K6761.1K2603.2M viewsView on X
  • Oct 9, 20264.9x their median

    Under the Cover of Darkness https://t.co/FU1NdTEq6s

    9.7K1.5K269142124K viewsView on X
  • Sep 25, 20263.9x their median

    Descend In Darkness https://t.co/ZhMabJ2266

    7.5K1.4K2462611.6M viewsView on X
  • Oct 16, 20263.7x their median

    Welcome Home! https://t.co/EKKxgj7cVH

    8.1K6011084673K viewsView on X
  • Oct 23, 20263.0x their median

    In Remembrance of Beirut #OTD in 1983, a terrorist bombing at the Marine Barracks in Beirut, Lebanon, claimed the lives of 241 U.S. service members, including 220 Marines, serving as part of the Multinational Force in Lebanon. On October 23, a suicide bomber drove a truck laden with explosives into the barracks where U.S. Marines were stationed on a peacekeeping mission. The attack devastated the building and became one of the deadliest days in Marine Corps History. The Marines in Beirut were deployed to help restore peace and stability amid escalating violence in Lebanon. Despite the dangers they faced, they carried out their mission with courage, professionalism, and an unwavering commitment to one another. The Beirut bombing left a lasting mark on the #MarineCorps and the nation. We remember the lost lives, honor the wounded and survivors, and recognize the families and loved ones who continue to carry the weight of that day. Their sacrifice remains woven into the legacy of every #Marine who has answered the call to serve. Today, we pause to remember the 241 American service members who never made it home and honor their courage, sacrifice, and devotion to duty. They came in peace. They will never be forgotten. Semper Fidelis #BeirutBombing #NeverForgotten #SemperFi #RememberTheFallen

    5.0K1.7K33512998K viewsView on X
  • Sep 23, 20262.8x their median

    Welcome Home https://t.co/HVsS8mYqAE

    6.1K523792588K viewsView on X
  • Sep 11, 20262.0x their median

    25 years after the September 11, 2001 attacks, the Marine Corps joins the Nation in solemn remembrance. We honor the innocent lives lost, the extraordinary courage of the first responders, and the unity that defined America in its darkest hour. The attacks shaped an entire generation of Marines who answered the call with courage, sacrifice, and unwavering commitment in the years that followed. We will never forget. #USMC #SemperFidelis #September11th

    3.9K862983161K viewsView on X
  • Oct 9, 20262.0x their median

    Always Watching https://t.co/WmnFBfmoD9

    4.1K511995373K viewsView on X
  • Aug 14, 20262.0x their median

    The Code Talkers Today, we honor the legacy of the Navajo Code Talkers, whose courage, resilience, and native language forever changed the course of history. During World War II, the Marine Corps turned to a method of communication that Japanese intelligence could never crack: the Navajo language. In 1942, a group of Navajo Marines developed an unbreakable oral code that allowed for fast and secure communication during battles throughout the Pacific Theater of Operations. Because of the code's strategic value, their heroic contributions remained secret until 1968. Semper Fidelis. ✍️ (U.S. Marine Corps graphic by Lance Cpl. Matthew Morales) #CodeTalker #SemperFi #USMC

    3.7K929816359K viewsView on X
  • Sep 22, 20262.0x their median

    Bring the Pressure https://t.co/fj6wIITaY0

    4.1K4151205367K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#marines#marinecorps#usmc#semperfidelis#marine

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.4K interactions against 1.8M followers, an engagement rate of 0.13%. Measured over 84 original posts, its engagement rate beats 75% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 51K times each, and 4.72% of those impressions turn into an interaction. That is about 2.76% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 6.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 84 posts sampled, 100% carry an image or video and 95% are part of a thread. The account's strongest tracked post pulled 12K interactions, about 5.0x its own typical post. Recurring topics include #marines, #marinecorps, #usmc.

What is U.S. Marines's engagement rate on X?
U.S. Marines (@USMC) has an engagement rate of 0.13%, based on the median interactions across 84 original posts from the last 30 days against 1,835,836 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.13%, U.S. Marines sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USMC have real engagement?
Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @USMC post?
Most posts go out around 18:00 UTC, and Saturday is its busiest day, at roughly 6.13 posts per day across the measured window.

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