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ユニバーサル・スタジオ・ジャパン公式 engagement report

@USJ_Official - 2.2M followers on X

Measured over 74 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Top quarter for its size
Per follower
0.077%
of 2.2M followers
Per impression
1.09%
157K views on a typical post
Reach
7.07%
of its followers see a post
Typical post
1.7K
interactions (median)
Saved
0.034%
53 bookmarks on a typical post
Posting rate
3.03/day
active 63% of days
Peak time
03:00 UTC
Saturday

A typical post picks up 1.7K interactions against 2.2M followers, an engagement rate of 0.077%. Measured over 74 original posts, its engagement rate beats 77% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 157K times each, and 1.09% of those impressions turn into an interaction. That is about 7.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 74 posts sampled, 96% carry an image or video, 9% are part of a thread and 59% link out. The account's strongest tracked post pulled 12K interactions, about 7.3x its own typical post. Recurring topics include #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

Measured over 74 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

Compared with accounts its own size

ユニバーサル・スタジオ・ジャパン公式's engagement rate beats 77% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.077%, ユニバーサル・スタジオ・ジャパン公式 sits above the 50th percentile of the 9,789 accounts in this comparison. That places it in the above the median band, which runs 0.046% to 0.319%.

p100.001%
p250.006%
p50 (median)0.046%
p750.319%
p902.64%
p99357.2%
Engagement rate as a share of followers, across the 9,789 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 446,562 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.319%
90th percentile2.64%
99th percentile357.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+79%+73% to +85%5.8K
Outbound link59% of posts-49%-50% to -47%6.1K
Typical length--7%-8% to -5%9.0K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 59% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 153 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 7% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 20, 20267.3x their median

    💥狂気の宴に備えよ💥 #KingGnu『#SOBAD』が召喚する 【ゾンビ・デ・ダンス】が パワーアップ⚡⚡ 新たな振付をマスターし、 我を忘れ、踊り狂え💥 https://t.co/8KBI2GS6Z5 #USJ #ゾンビデダンス https://t.co/EVADu04epq

    9.2K2.2K519821.4M viewsView on X
  • Jul 22, 20265.8x their median

    💥「ハロウィーン・ホラー・ナイト」追加発表💥 ◤残像◢ 解禁 ー覚めない、悪夢。ー ハロウィーン・ホラー・ナイト史上初の R-18指定、誓約書必須の恐怖体験⚠ すべての悪夢が蠢くこの“異常”を、直視せよ。 ※体験には有料チケットが必要です ※7/27 21:00頃より、公式WEBサイトにて販売

    6.9K1.9K511.0K2.1M viewsView on X
  • Aug 8, 20264.9x their median

    【極秘コラボ情報】​ 9/9、USJの映画の世界×漫画・アニメのグッズコラボプロジェクトが始動…!​ コラボは全部で3つ…みんなは何のコラボかわかるかな?​ ヒント・・・ 🖤×🧟 🍖×🦖 👓×🚘️ 続報を見逃すな️🚨

    6.9K1.0K594432.3M viewsView on X
  • Aug 11, 20264.5x their median

    ⚡️#米津玄師『IRIS OUT』が   9/11~期間限定搭載!⚡️ ◤ハリウッド・ドリーム・ ザ・ライド ~バックドロップ~◢ 後ろ向きの極限コースターで、 爽快感もスリルも悪魔級🪚💥 大ヒットを記録した 劇場版主題歌にのって 『#チェンソーマン』の世界を駆け抜けろ💥 https://t.co/7eGlANw7Rp https://t.co/H2U9Y2qaJ3

    6.4K1.0K31270422K viewsView on X
  • Aug 18, 20263.9x their median

    / 呪術廻戦 ザ・リアル4-D ~廻る時計台~ 本日終幕‼ \ たくさんのご来場、 ありがとうございました! 飛び込め!廻る呪いのど真ん中へ! #ユニバーサル・クールジャパン https://t.co/PuQjd3AG5J

    5.1K1.1K46391299K viewsView on X
  • Aug 17, 20263.7x their median

    ◤#新宿ゾンビ収監中◢ 🚨緊急速報🚨 現在、新宿にて凶暴化したゾンビを複数体捕獲、厳重収監中です。 非常に危険なため、撮影・観察にお越しの際は、 近づき過ぎないようご注意ください。 ⚠️収監場所:新宿サザンテラス ⚠️収監期間:8/17~18 18:30~22:00 ⚠️詳細:https://t.co/UHj4zPVdFc #USJ https://t.co/Fgho0c0ZBy

    4.8K1.1K305141.5M viewsView on X
  • Aug 23, 20263.5x their median

    まだ夏休みの宿題が終わってないみんなへ 用意しといたよ _人人人人人人人人_ > タイムマシン <  ̄Y^Y^Y^Y^YY^ ̄ https://t.co/XAXY1pIAtu

    5.1K7842395187K viewsView on X
  • Aug 18, 20263.4x their median

    ╭━━━━━━━━━━━━━╮ ハミクマのオリジナルグッズは 8/28(金) 販売開始予定✨ ╰━━━━━━v━━━━━━╯ こちらは丸カラビナがついた キーチェーン。 あなたはどのハミクマを選ぶ?🤎🤍💙💗 ✅詳細および購入、整理券取得については リプライのリンクから要チェック❗️ https://t.co/LpZv6sinRC

    4.2K1.2K30397410K viewsView on X
  • Aug 18, 20263.1x their median

    💥情報解禁💥 ◤ストリート・ゾンビ × 富江◢ その美しさから、もう逃れられない… USJ25周年を記念して、 ストリート・ゾンビと『伊藤潤二』作品 「富江」のコラボグッズが登場! ハミクマを携えた富江がグッズに。​ 特別なアイテムをお見逃しなく👁️​ 9/9販売開始予定✨ https://t.co/YTc1RotRCB

    3.6K1.1K24567634K viewsView on X
  • Aug 18, 20263.0x their median

    💜🍴コワくてかわいい、 USJの秋期間限定フードが登場!🎀 スタジオ・スターズ・レストランが“こわかわ”仕様に大変身✨ スヌーピー、ハローキティ、マイメロディ&クロミに加え、ハロウィーンの人気者、ハミクマも仲間入り! このシーズンだけの特別なメニューを楽しもう🖤 https://t.co/MmTClWUL4x

    4.0K86921228245K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#新宿ゾンビ収監中#usj#usjで野菜の日キャンペーン#サマフェス2026#clubzedd

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.7K interactions against 2.2M followers, an engagement rate of 0.077%. Measured over 74 original posts, its engagement rate beats 77% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 157K times each, and 1.09% of those impressions turn into an interaction. That is about 7.07% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3 posts a day over the last 30 days, with activity on roughly 63% of days. Most posts go out around 03:00 UTC, and Saturday is the busiest day of the week. Of the 74 posts sampled, 96% carry an image or video, 9% are part of a thread and 59% link out. The account's strongest tracked post pulled 12K interactions, about 7.3x its own typical post. Recurring topics include #新宿ゾンビ収監中, #usj, #usjで野菜の日キャンペーン.

What is ユニバーサル・スタジオ・ジャパン公式's engagement rate on X?
ユニバーサル・スタジオ・ジャパン公式 (@USJ_Official) has an engagement rate of 0.077%, based on the median interactions across 74 original posts from the last 30 days against 2,216,133 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.077%, ユニバーサル・スタジオ・ジャパン公式 sits above the 50th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @USJ_Official have real engagement?
Its engagement rate beats 77% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @USJ_Official post?
Most posts go out around 03:00 UTC, and Saturday is its busiest day, at roughly 3.03 posts per day across the measured window.

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