ユニバーサル・スタジオ・ジャパン公式 engagement report
@USJ_Official - 2.2M followers on X
Measured over 102 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 2.6K interactions against 2.2M followers, an engagement rate of 0.119%. Measured over 102 original posts, its engagement rate beats 76% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 247K times each, and 1.07% of those impressions turn into an interaction. That is about 11.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 102 posts sampled, 94% carry an image or video, 11% are part of a thread and 49% link out. The account's strongest tracked post pulled 42K interactions, about 16x its own typical post. Recurring topics include #ハロウィーン・ホラー・ナイト, #ラブみっけ, #葬送のフリーレン.
Measured over 102 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #ハロウィーン・ホラー・ナイト, #ラブみっけ, #葬送のフリーレン.
Compared with accounts its own size
ユニバーサル・スタジオ・ジャパン公式's engagement rate beats 76% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 51% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.119%, ユニバーサル・スタジオ・ジャパン公式 sits above the 25th percentile of the 156,148 accounts in this comparison. That places it in the below the median band, which runs 0.022% to 0.127%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 23:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 94% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 49% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 94% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 49% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 130 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 1, 202616x their median
\パークご招待キャンペーン‼ 秋のUSJを120%楽しもう/ エクスプレス・パスで待ち時間短縮⚡ +オフィシャルホテル宿泊もプレゼント🧟 1⃣USJ公式Xをフォロー 2⃣この投稿をリポスト "パークであなたが楽しみたいこと"を リプライor引用ポストすると当選確率アップ🆙 10/4(日)23:59まで! 👇👇👇 https://t.co/UWwyr7BkfY
- Sep 29, 202616x their median
💙💗💙 明日9/30 お楽しみに 💙💗💙 https://t.co/OQpM61HFaS
- Sep 8, 202610x their median
#バイオレクイエム の世界を楽しみ尽くせ💥 ◤『バイオハザード レクイエム』 ザ・ダイブ オリジナルグッズ プレゼントキャンペーン◢ https://t.co/4TTKhU776W 【応募方法】 ①@BIO_OFFICIALと@USJ_Officialをフォロー ②本投稿をリポスト 抽選で10名様に「3WAYバッグ」 をプレゼント!! https://t.co/B1EHT86TR9
- Sep 8, 20269.1x their median
今日は #ポップコーンの日 なので、 クルー目線の写真をお届けします🍿 https://t.co/1Eg5g877yf
- Sep 3, 20267.7x their median
はーじめましょ。 #ユニハロ #地獄の底でズッ友 https://t.co/64ADX1Jn2j
- Aug 23, 20266.2x their median
まだ夏休みの宿題が終わってないみんなへ 用意しといたよ _人人人人人人人人_ > タイムマシン <  ̄Y^Y^Y^Y^YY^ ̄ https://t.co/XAXY1pIAtu
- Sep 30, 20266.0x their median
ユニバーサル・クールジャパン 2027 情報解禁予告 10月1日(木)15:00 Coming soon… https://t.co/atdFYx3yFM
- Sep 8, 20265.9x their median
どなた様・・? https://t.co/PusCU1Q0Q0
- Oct 1, 20265.3x their median
🪷ユニバーサル・クールジャパン 2027 情報解禁 第2弾🪷 🍃 𓂃 ࣪˖ 薬屋のひとりごと × USJ 新体験でコラボ決定! 2027/2/10開幕 ˖࣪ 𓂃 🍃 この冬公開の劇場版と連動し、水上都市を舞台に これまでにない体験をお届けします! 続報をお見逃しなく! https://t.co/YWLNhengOQ https://t.co/wLvZvHFLVu
- Aug 20, 20264.8x their median
💥狂気の宴に備えよ💥 #KingGnu『#SOBAD』が召喚する 【ゾンビ・デ・ダンス】が パワーアップ⚡⚡ 新たな振付をマスターし、 我を忘れ、踊り狂え💥 https://t.co/8KBI2GS6Z5 #USJ #ゾンビデダンス https://t.co/EVADu04epq
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2.6K interactions against 2.2M followers, an engagement rate of 0.119%. Measured over 102 original posts, its engagement rate beats 76% of 15,519 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 247K times each, and 1.07% of those impressions turn into an interaction. That is about 11.1% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.6 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 23:00 UTC, and Tuesday is the busiest day of the week. Of the 102 posts sampled, 94% carry an image or video, 11% are part of a thread and 49% link out. The account's strongest tracked post pulled 42K interactions, about 16x its own typical post. Recurring topics include #ハロウィーン・ホラー・ナイト, #ラブみっけ, #葬送のフリーレン.
- What is ユニバーサル・スタジオ・ジャパン公式's engagement rate on X?
- ユニバーサル・スタジオ・ジャパン公式 (@USJ_Official) has an engagement rate of 0.119%, based on the median interactions across 102 original posts from the last 30 days against 2,226,064 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.119%, ユニバーサル・スタジオ・ジャパン公式 sits above the 25th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @USJ_Official have real engagement?
- Its engagement rate beats 76% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @USJ_Official post?
- Most posts go out around 23:00 UTC, and Tuesday is its busiest day, at roughly 4.57 posts per day across the measured window.